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當(dāng)務(wù)之急:惠普掌門新官上任5把火

當(dāng)務(wù)之急:惠普掌門新官上任5把火

JP Mangalindan 2011年09月27日
她是一位經(jīng)驗(yàn)豐富的高管。但是,運(yùn)營(yíng)電子商務(wù)公司eBay和世界上最大、最復(fù)雜的科技公司這兩者之間有著巨大差異。本文闡述的是她上任首日就必需采取的5大舉措。

????首席執(zhí)行官可不是件容易的差事。如果要掌管的是一家對(duì)未來(lái)并沒(méi)有清晰規(guī)劃的大型公司,那就更艱難了?;萜展荆℉P)的李艾科上任一年不到就遭到驅(qū)逐,將CEO寶座拱手讓給梅格?惠特曼,其中甘苦他應(yīng)該深有體會(huì)。

????惠普公司一路走來(lái)坎坷不斷。自李艾科執(zhí)掌大權(quán)并大刀闊斧推行改革以來(lái),公司股價(jià)已下挫47%。他的舉措包括:砍掉新近上馬的一條移動(dòng)設(shè)備生產(chǎn)線,將網(wǎng)絡(luò)操作系統(tǒng)(WebOS)打入冷宮,并宣布可能剝離個(gè)人服務(wù)集團(tuán)(Personal Services Group)。與此同時(shí),他宣布斥資103億美元收購(gòu)英國(guó)管理軟件公司Autonomy,這一決定則讓大家感到震驚。惠普公司內(nèi)部消息人士還告訴《財(cái)富》雜志(Fortune),李艾科因?yàn)椴痪邆淝叭问紫瘓?zhí)行官馬克?赫德那樣的數(shù)字天賦而飽受折磨。因此,他的非正式員工支持率跌至25%也就不足為奇了。

????現(xiàn)在,所有難題都落到了惠特曼頭上。公司召開(kāi)電話會(huì)議宣布對(duì)她的任命時(shí),董事會(huì)新任執(zhí)行主席雷?萊恩稱:“梅格在技術(shù)上具有遠(yuǎn)見(jiàn)卓識(shí),她擁有可靠的管理資歷。”也許吧?;萏芈鳛榛萜斩聲?huì)的一員深知前路艱難——在升任首席執(zhí)行官后首次接受科技博客All Things D的采訪中,她對(duì)此坦承不諱。她說(shuō):“我下定決心,要讓公司回到正軌?!比绻嫦胗袡C(jī)會(huì)兌現(xiàn)這番話,她就需要立即采取以下5大舉措。

整頓PC業(yè)務(wù)

????上個(gè)月,惠普公布了一個(gè)舉世震驚的消息,宣布可能會(huì)剝離或賣掉其銷售PC硬件的個(gè)人系統(tǒng)集團(tuán)。這個(gè)部門是惠普最大的營(yíng)收來(lái)源之一,但也是利潤(rùn)最微薄的(它恰恰也是讓惠普廣為人知的一個(gè)部門)。萊恩稱,公司不會(huì)賣掉這個(gè)部門,言下之意就是,如果剝離不可避免,惠普可能會(huì)將這一集團(tuán)變?yōu)椴糠殖止?,?dú)立運(yùn)營(yíng)的公司。在這一問(wèn)題上,惠特曼似乎腳踩兩只船,既對(duì)前任的戰(zhàn)略表示支持,又說(shuō)會(huì)對(duì)此舉再做審視。這種表態(tài)不免讓分析人士感到困惑。

????相關(guān)決策宜早不宜遲。如果惠普想要調(diào)整業(yè)務(wù)重點(diǎn),像IBM公司IBM一樣將企業(yè)用戶及軟件服務(wù)作為主要業(yè)務(wù),那就得當(dāng)機(jī)立斷。

迅速處置Web OS資產(chǎn)

????It's not easy being CEO. That's especially true if you run a massive company that doesn't quite know what to do with itself. HP's Leo Apotheker learned the hard way when he was ousted to make room for Meg Whitman barely a year into the job.

????It's been a rough ride for HP (HPQ). The company's stock has tumbled as much as 47% since Apotheker took the reigns and effectively slashed and burned his way through the company, killing off a recently launched line of mobile devices, putting the WebOS operating system on ice and announcing the potential spin-off of the Personal Services Group. Meanwhile, a $10.3 billion decision to acquire British management software firm Autonomy raised plenty of eyebrows. Sources inside HP also told Fortune Apotheker suffered for not having former-CEO Mark V. Hurd's aptitude for numbers. It's no surprise his informal employee approval rating plummeted to just 25%.

????Now the job is all Whitman's. During the company's conference call announcing her appointment, new executive chairman Ray Lane said, "Meg is a technology visionary with a proven track record of execution." Perhaps. Whitman, an HP board member and director, knows the road ahead is a tough one -- she admitted as much during her first interview as CEO with All Things D. "I am resolved to restore it to its rightful place," she said. Here are 5 moves she needs to make right away if she wants to have a chance of making that the case.

Sort out the PC business.

????Last month, the company dropped a bombshell, announcing it might spin-off or sell its Personal Systems Group, which sells PC hardware. The division is one of HP's largest revenue sources, but also its least profitable. (It happens to be what most people know HP for as well.) Lane has said the company would not sell it off, insinuating that if a spin-off were to happen, HP might turn the group into a partially owned, independently operated company. Whitman seemed to be on both sides of the issue, expressing support for her predecessor's strategy but also saying she'd take a second look at the move. That left analysts totally confused.

????A decision should be made sooner rather than later. If HP wants to refine its focus, make enterprise and software services its bread and butter like IBM (IBM), get it over with.

Make a plan (for Web OS). Any plan.

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