亞馬遜接管西爾斯零售業(yè)霸權
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????沃頓商學院（Wharton School of Business）市場營銷學教授戴維?魯賓斯坦認為，西爾斯百貨受到了其他零售商的排擠。西爾斯曾經是一家超級雜貨店。但不論是價格還是服務，它都面臨著激烈的競爭，比如低價商店沃爾瑪，或注重服務的諾德斯特姆商店（Nordstrom）。雖然位于中檔市場的賣家不在少數(shù)，但西爾斯卻沒能像沃爾瑪或塔吉特一樣，成功吸引高收入消費者。 ????魯賓斯坦稱，亞馬遜卻“憑借其便利性實現(xiàn)了突破。它已經成為新一代的西爾斯百貨?！?/p> ????利斯基也同意這種說法：“亞馬遜將成為下個世紀的西爾斯百貨?！?/p> ????譯者：阿龍/汪皓 |
????Sears has been squeezed by other retailers, , says David Reibstein, a marketing professor at The Wharton School of Business. It was once the super general store. But it was crowded on both sides, by lower-price stores like Walmart, or high-service stores such as Nordstrom (JWN). But it's not the only store stuck in the middle market squeeze, but unlike Walmart or Target, it has not been able to attract a higher-income customer base." ????Amazon, on the other hand, "has moved beyond because of its convenience. It's the new version of Sears," says Reibstein. ????Lisicky agrees. "Amazon is Sears 100 years later." |
