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“大嘴”CEO的得與失

“大嘴”CEO的得與失

《財(cái)富》 2012年02月20日
高盛和星巴克首席執(zhí)行官是否該在敏感話題上直言不諱。

????對于高盛來說,擁護(hù)同性婚姻同時(shí)也是吸引頂級人才的一個手段。金融業(yè)對優(yōu)秀人才的爭奪戰(zhàn)異常激烈。誰能吸引到良才,誰能就占據(jù)市場優(yōu)勢,不論這些人才的枕邊人是同性還是異性。高盛公司在一份聲明中稱:“我們之所以成功,是因?yàn)槲覀冇心芰ξ⒘糇∪蜃顑?yōu)秀的人才,并創(chuàng)造一種寬容的企業(yè)文化,使他們充分釋放潛能。只有每位員工都能毫無心理負(fù)擔(dān)的面對真實(shí)的自我,我們才能夠達(dá)到這個目標(biāo)?!?/p>

????尤西姆表示,將來,其他公司的領(lǐng)導(dǎo)者也可能會迎合這種趨勢。如果某種社會變革能夠幫助他們吸引到想要的人才,或者符合消費(fèi)者的價(jià)值觀,那么他們也會積極推崇,從而推動公司的長期盈利。

????盡管如此,加林斯基告誡說,一旦出現(xiàn)負(fù)面案例,其他公司的領(lǐng)導(dǎo)者很可能選擇謹(jǐn)慎行事,而非大膽激進(jìn)?!氨热纾澄淮笮凸镜氖紫瘓?zhí)行官因?yàn)榘l(fā)表了強(qiáng)硬的政治立場,導(dǎo)致該公司蒙受了實(shí)際損失。只要出現(xiàn)一兩次這樣的事情,其他公司都會噤聲?!?/p>

????這完全有賴于企業(yè)員工和消費(fèi)者如何響應(yīng)首席執(zhí)行官直言不諱的做法。尤西姆認(rèn)為,這類首席執(zhí)行官的存在對那些擔(dān)憂美國缺乏領(lǐng)導(dǎo)人才的人來說可能是個好現(xiàn)象。他認(rèn)為:“我想,這些行為應(yīng)該可以讓其他公司的領(lǐng)導(dǎo)者意識到,他們可以在更宏觀的層面上對這個國家發(fā)揮自己的作用。但愿這么做不會影響到公司的盈利。”

????譯者:李玫曉/汪皓

????For Goldman, advocating same-sex marriage is also an issue of attracting the best talent. Competition for great employees in the financial sector is especially fierce. And a company will have an edge if it can get the best people, regardless of who shares their bedroom. In a statement Goldman said, "Our success depends on our ability to attract and retain the best talent around the world and to foster a culture where our people can reach their full potential. This is attainable only if every person feels comfortable bringing his or her whole self to work."

????In the future, other corporate leaders could follow suit, Useem says, speaking out for social change if it could help them attract the talent they want, or line up with customer values, thus boosting their bottom line long-term.

????Still, one false move could very well lead to other business leaders choosing caution over activism, Galinsky warns. "All it takes is one or two high-profile cases in which a CEO of a major company makes a very strong political statement that leads to true discernable costs for that organization."

????It all depends on how employees and consumers respond to outspoken CEOs -- these CEOs could be a good sign for people worried about leadership of the country, Useem argues. "I think these moves should help other company executives appreciate that they've got a role to play in the country more broadly. Hopefully it's not going to damage their bottom line to do so."

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