????“馬克?庫(kù)班是Box公司的早期投資者之一。當(dāng)時(shí)，我們想建立兩個(gè)相互之間存在競(jìng)爭(zhēng)關(guān)系的模式來(lái)為企業(yè)和大眾提供文件共享服務(wù)，它們分別依托于對(duì)等計(jì)算和云計(jì)算技術(shù)。我們不知道哪種模式可以獲得成功。馬克建議我們不要兩面下注，但是它其實(shí)違背了人的直覺(jué)，因?yàn)檎l(shuí)都知道不要把所有雞蛋放在同一個(gè)籃子里。如果兩面下注，必然會(huì)從其中一項(xiàng)活動(dòng)中拿走資源，將其投到另一項(xiàng)活動(dòng)，這樣做將大大降低成功的幾率，妨礙在極具成功潛質(zhì)的領(lǐng)域取得成功?！?/p>

????“他的這番話讓我備受教益，因?yàn)槲覀儺?dāng)時(shí)只有幾個(gè)人，很難同時(shí)運(yùn)行兩條生產(chǎn)線。我們決定關(guān)掉對(duì)等計(jì)算模式，專注于云計(jì)算模式。沒(méi)錯(cuò)，只有專注于某一件事情時(shí)，成功才會(huì)來(lái)臨。盡管有可能下錯(cuò)了賭注，但如果兩面下注，不管下了多大的賭注，也不會(huì)成功，后者的可能性遠(yuǎn)遠(yuǎn)高于前者。這也是許多大公司為什么變得舉棋不定，官僚作風(fēng)嚴(yán)重的原因所在；它們不知道該向哪個(gè)方向下注，其產(chǎn)品組合就充分體現(xiàn)了這一點(diǎn)。企業(yè)需要具備誠(chéng)實(shí)的品質(zhì)，需要有明確的經(jīng)營(yíng)重點(diǎn)，這通常也是企業(yè)收獲成功的不二法門(mén)?！?/p>

????阿隆?列維簡(jiǎn)介

????年齡：27歲

????工作經(jīng)歷：Box公司聯(lián)合創(chuàng)始人，CEO。Box是一家基于云計(jì)算技術(shù)的公司，向用戶提供有安全保障的文件共享、內(nèi)容管理服務(wù)；列維從南加州大學(xué)馬歇爾商學(xué)院（Marshall School of Business at the University of Southern California）輟學(xué)之后，把全部精力都放在了Box公司的經(jīng)營(yíng)管理上。

????主要成就：2005年，列維和Box公司聯(lián)合創(chuàng)始人迪倫?史密斯（現(xiàn)任該公司首席財(cái)務(wù)官）在自己的宿舍中創(chuàng)辦了Box.net 網(wǎng)站，并很快引起了企業(yè)家和投資者馬克?庫(kù)班的關(guān)注，隨即為他們提供了一筆天使資金。Box公司已經(jīng)募集到了總額為1.62億美元的風(fēng)險(xiǎn)投資，為其提供資金的風(fēng)險(xiǎn)投資者包括，SAP風(fēng)投公司（SAP Ventures）、Salesforce.com網(wǎng)站、德豐杰風(fēng)投公司（Draper Fisher Jurvetson）和安德里森霍洛維茨風(fēng)投公司（Andreessen Horowitz）；大約有10萬(wàn)家企業(yè)正在使用Box公司提供的服務(wù)，其中包括82%的財(cái)富500強(qiáng)公司（Fortune 500）。

????譯者：任文科

????"Mark Cuban was an early investor in Box. At the time, we wanted to build two competing models for letting businesses and people share files: peer-to-peer based and cloud based. We didn't know which would succeed. Mark advised us not to hedge our bets; it's counterintuitive -- you learn not to put all your eggs in one basket. If you hedge, you take away resources from one activity for another, so it dramatically decreases your chance of succeeding in the area that will win.

????"That was a very good lesson because we had only a few people, and it was hard to run two product lines. We decided to shut down peer-to-peer and focus on the cloud. Success really only comes when you nail one thing. And while you may have made the wrong bet, it's far more likely that you won't succeed at any bet if you're hedging. That's why big companies get indecisive and bureaucratic; they don't know which direction to bet, and it shows up in their product. It requires honesty and clarity to focus, but that's usually how businesses succeed."

????Aaron Levie

????Age: 27

????Job Experience: Co-founder and CEO of Box, a cloud-computing company that provides secure file sharing and content management; dropped out of the Marshall School of Business at the University of Southern California to focus on Box.

????Claim to Fame: Launched Box.net in 2005 from his dorm room as a college project with co-founder Dylan Smith, who is CFO; caught the attention of entrepreneur and investor Mark Cuban, who provided angel funding; has raised a total of $162 million from several venture investors, including SAP Ventures,Salesforce.com (CRM), Draper Fisher Jurvetson, and Andreessen Horowitz; 100,000 businesses use Box's services, including 82% of Fortune 500 companies.