致力于清潔又環(huán)保的產品

公司名稱：MMJ Labs

地點：佐治亞州，亞特蘭大

年收益：約80萬美元

????兒科醫(yī)師艾米?巴克斯特當初想到這個點子的時候就知道有戲。她的產品名字叫Buzzy。它擁有小巧的蜜蜂狀外形，可震動，此外還附有一個冰袋，能夠緩解人們在醫(yī)療注射后的疼痛感。她發(fā)現(xiàn)在市場上并沒有類似產品與其競爭。她本可以聽取那些在她看來“很專橫的建議”，那就是與股權投資者合作從而大幅提高產量。但她并未這樣做，而是選擇從美國國立衛(wèi)生研究院（National Institutes of Health）獲取授權，從而得以堅持自己的理念，那就是生產一種綠色包裝、可重復使用并且在美國本土制造的產品。對投資者而言，這些舉措或許并不能讓他們達成利潤最大化的目標。

????但巴克斯特并無遺憾。她于2009年成立了自己的公司。那些已經試用過Buzzy的醫(yī)院都提升了產品的信譽?，F(xiàn)在個人用戶也開始購買這種產品，公司的銷售額開始迅速增長。她說：“公司成立兩年來，我們一直是贏利的，但其實我們還沒開始做市場營銷呢。”

Keeping the company clean and green

Company: MMJ Labs

Location: Atlanta, Ga.

Revenues: About $800,000

????Pediatrician Amy Baxter knew she was onto something when she came up with Buzzy, a cute, vibrating bee-shaped device with an ice pack that provides natural relief from the pain of medical injections. Realizing there was nothing like it on the market, she could have ramped up quickly by responding to what she calls "overbearing suggestions" to meet with equity investors. But instead, she opted to go after a grant from the National Institutes of Health, which she won. That gave her the freedom to stick with her vision for a reusable product that used green packaging -- and was made in the U.S. -- moves that would not necessarily deliver the highest profits to investors.

????Baxter has no regrets. She launched her startup in 2009. Hospitals that tried Buzzy helped give the product credibility, and now individuals have begun to purchase it, sparking sales growth at the startup. "We've been profitable the last two years -- and haven't started marketing yet," she says.