?

?

????你在AT&T度過了自己的職業(yè)生涯。對(duì)于希望進(jìn)入營銷行業(yè)的年輕人，你會(huì)建議他們堅(jiān)持像你一樣的職業(yè)道路嗎？

????當(dāng)然。公司在不斷變化和發(fā)展，公司董事長（蘭德爾?史蒂芬森）說過，只要錯(cuò)過了一個(gè)技術(shù)周期，你便出局了。技術(shù)變革的速度非常驚人，我剛到公司時(shí)，公司銷售的產(chǎn)品與現(xiàn)在的產(chǎn)品截然不同。對(duì)消費(fèi)者的專注和對(duì)消費(fèi)者需求的重視才是讓一切得以實(shí)現(xiàn)的關(guān)鍵。或許只有兩樣?xùn)|西能讓你調(diào)轉(zhuǎn)車頭，說：“天哪，我必須得回家去拿。”一樣是智能手機(jī)，另外一樣是錢包，而我們正在努力用移動(dòng)支付技術(shù)淘汰錢包。從營銷的角度來說，這是最好不過的切入點(diǎn)了。

????譯者：劉進(jìn)龍/汪皓

????You've spent your career with AT&T. Is that the career path you'd recommend to a young person today who wants a career in marketing?

????Yes. The company has changed and grown, and our chairman [Randall Stephenson] says that if you miss one technology cycle, you're out. The pace of change has been amazing, and what we sold to customers when I first started is very different from what we're selling today. That focus on the customers and where they're headed is what keeps everything exciting. There are probably two things that you'll turn your car around for and say, "Oh, my gosh, I've got to go home and get that." They're your smartphone and your wallet, and we're working to eliminate the wallet with mobile payments. From a marketing perspective, it doesn't get any better than that.