自動推廣不用愁

公司：WyzAnt

地點：伊利諾伊州芝加哥市

????快速成長的全國家教市場公司W(wǎng)yzAnt在2005年初創(chuàng)時僅有10,000美元投資。共同創(chuàng)始人德魯?吉安和麥克?懷舒恩可謂白手起家，當(dāng)然對營銷費用也是能省則省。他們號召公司名下近60,000名家庭教師通過社交媒體來宣傳公司。Wyzant網(wǎng)站上的教師資料頁面都帶有公司的標(biāo)識，還有內(nèi)置按鈕，一鍵就能在Twitter和Facebook上完成分享。WyZant擁有博客平臺，還提供工具幫助教師制作廣告視頻。這些帶有公司標(biāo)識的視頻也被上傳到Y(jié)ouTube，在教師自我推銷的同時，也提高了WyZant的知名度。公司CEO吉安宣稱，由于這些措施和其它營銷努力，公司的銷售額增長已經(jīng)在年內(nèi)實現(xiàn)了翻番，而公司會在教師的收費中獲得提成。吉安說：“我們總算不用再吃冷凍披薩和方便面了?！?/p>

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Company: WyzAnt

Location: Chicago, Ill.

????Bootstrapping this fast-growing national tutoring marketplace since it launched with just $10,000 in 2005, WyzAnt cofounders Drew Geant and Mike Weishuhn have spent their marketing budget frugally. The company has enlisted its nearly 60,000 tutors to promote the service via social media. The Wyzant site includes profiles for tutors that carry the WyzAnt logo, with built-in buttons for sharing on sites like Twitter and Facebook (FB). WyZant also offers a blogging platform and a tool that helps tutors produce branded videos advertising their services, which then get syndicated to YouTube. When tutors promote themselves online, they raise awareness of WyzAnt. The company, which gets a cut in tutors' hourly rates, has seen sales grow at about 100% a year, thanks to these and other efforts, according to CEO Geant. "We're not eating frozen pizza and ramen noodles anymore," he says.