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女掌門:雅虎復(fù)興關(guān)鍵在于移動(dòng)

女掌門:雅虎復(fù)興關(guān)鍵在于移動(dòng)

Michal Lev-Ram 2012年11月30日
瑪麗莎?梅耶爾接任雅虎公司首席執(zhí)行官、而且當(dāng)上媽媽之后首次公開接受訪談。她告訴《財(cái)富》雜志,雅虎復(fù)興的關(guān)鍵在于移動(dòng)應(yīng)用和服務(wù)。雅虎擁有優(yōu)質(zhì)的內(nèi)容,問(wèn)題是如何更好地呈現(xiàn)在移動(dòng)平臺(tái)上。
周二晚上,梅耶爾在《財(cái)富》雜志“最具影響力女性”活動(dòng)上笑容可掬。

????瑪麗莎?梅耶爾接任雅虎公司(Yahoo)首席執(zhí)行官之后的首次公開接受訪談,介紹了自己在事業(yè)和家庭中的重心。

????梅耶爾在周二晚上參加《財(cái)富》雜志“最具影響力女性”活動(dòng)的采訪時(shí)說(shuō):“我覺得對(duì)我來(lái)說(shuō),最重要的事依次是上帝、家庭和雅虎,”這位新任首席執(zhí)行官引用的是隆巴迪三一教會(huì)的話(她的第一個(gè)兒子麥卡勒斯特今年9月30日出生)。

????自從去年7月從谷歌(Google)跳槽來(lái)到雅虎之后,梅耶爾就開始逐步實(shí)施復(fù)興雅虎的計(jì)劃。她先后任命了新的首席營(yíng)銷官以及銷售、人力等部門的高管,她還通過(guò)提供免費(fèi)午餐和發(fā)放iPhone、安卓和Windows手機(jī)的方式來(lái)提振員工的士氣。

????雅虎有著超過(guò)7億的用戶,還有不少深受歡迎的產(chǎn)品,比如郵箱、體育和新聞網(wǎng)站等。自梅耶爾去年夏天入主雅虎之后,公司股價(jià)上漲了近19%,但是這位年僅37歲的CEO還有很長(zhǎng)一段路要走。她曾說(shuō)過(guò),雅虎公司要實(shí)現(xiàn)真正的復(fù)蘇,還需要好幾年的時(shí)間。為了能將雅虎公司重新打造為“成長(zhǎng)性公司”,她必須要確保雅虎能在移動(dòng)應(yīng)用程序和服務(wù)方面上取得優(yōu)勢(shì)。雅虎目前尚未開發(fā)成自己的手機(jī)瀏覽器,操作系統(tǒng)也無(wú)硬件產(chǎn)品,因此,這顯然不是一件易事。

????不過(guò)梅耶爾對(duì)此頗為樂(lè)觀?!拔覀?cè)诨ヂ?lián)網(wǎng)上有著相當(dāng)優(yōu)質(zhì)的資產(chǎn),而這些也都是手機(jī)用戶們所需要的,”她說(shuō)。“有意思的是,人們?cè)谑謾C(jī)上用得最多的就是收發(fā)郵件、查看天氣、關(guān)注股票行情以及閱讀新聞,而這些都雅虎公司的業(yè)務(wù)。這對(duì)我們來(lái)說(shuō)是個(gè)巨大的機(jī)遇,因?yàn)槲覀儞碛腥藗兿M谑謾C(jī)上看到的所有內(nèi)容和信息。”

????不過(guò)梅耶爾表示,現(xiàn)在雅虎面臨的挑戰(zhàn)是如何把這些內(nèi)容簡(jiǎn)單易用地呈現(xiàn)在移動(dòng)設(shè)備上,當(dāng)人們買到一款新智能手機(jī)時(shí),怎樣才能讓雅虎的應(yīng)用軟件成為“必需之選”。梅耶爾明確表態(tài)說(shuō),她希望雅虎能開發(fā)出更多的移動(dòng)技術(shù)。同時(shí)還表示,未來(lái)公司也會(huì)進(jìn)行更多的“人才并購(gòu)”,也就是收購(gòu)其他公司完全是為了獲得人才,而非技術(shù)。

????Mayer smiles onstage at the Fortune Most Powerful Women event in Palo Alto, CA, Tuesday night. (Photo by Don Feria/Getty Images for Fortune)

????In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayeroutlined her priorities both inside and out of the company.

????"I think that for me, it's God, family and Yahoo—in that order," said the new chief executive referencing the Vince Lombardi trinity. (Her first son Macallister was born September 30). Mayer spoke at a Fortune Most Powerful Women event, an invitation-only dinner in Palo Alto that took place Tuesday evening.

????Since arriving from Google (GOOG) last July, Mayer has taken several steps to turn Yahoo (YHOO) around. She brought in a new chief marketing officer and heads of sales and HR, among other executives. She's also made efforts to boost employee morale by instituting free lunches and handing out iPhones, Android devices and Windows-powered phones to staffers.

????Yahoo has over 700 million users and plenty of popular products, including email and its sports and news sites. The company's stock is up nearly 19% since Mayer took over last summer. But the 37-year-old CEO has a long road ahead, and has already said that a turnaround will take multiple years. To succeed in making Yahoo a "growth company" again, she'll need to secure the company's position as a leader in mobile apps and offerings--a tall order for a company that doesn't own its own mobile browser, operating system or hardware.

????Unsurprisingly, Mayer is optimistic. "We have a terrific set of assets on the web--all the things people want to do on their mobile phone," said Mayer. "The interesting thing is when you look at what people want to do on their phone, it's mail, weather, check stock quotes and news. That's Yahoo's business. This is a huge opportunity for us because we have the content and all the information people want on their phones."

????The challenge now, said Mayer, is making it all easy to use on a mobile device--being that must-download app people want to get when they buy a new smartphone. Mayer has made it clear she wants Yahoo to develop more mobile expertise, and said the company would likely make more "acqui-hires" (a.k.a. acquisitions made purely for talent, not technology) of mobile companies in the future.

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