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商業(yè)中間人的力量

商業(yè)中間人的力量

John Hagel, John Seely Brown 2013年01月06日
中間人可以在茫茫人海之中牽線搭橋,幫人才找到工作,幫買方找到賣方,幫租客找到房東,等等。即便是大公司,也不應(yīng)忽視中間人的力量。如果大公司能夠主動(dòng)扮演更明確的中間人角色,發(fā)揮紐帶的作用,把客戶、供應(yīng)商相互聯(lián)系起來,就有望催生新的商機(jī)。

????初創(chuàng)界的中間人平臺(tái)也有望幫助那些希望建立新企業(yè)或正在為當(dāng)前項(xiàng)目尋找合作伙伴的企業(yè)家們實(shí)現(xiàn)互聯(lián)(不論他們身處何地)。中間人還能實(shí)現(xiàn)趣味相投的天使投資人之間的互聯(lián)。

????這跟大企業(yè)有什么關(guān)系?行業(yè)領(lǐng)導(dǎo)者往往洞悉業(yè)內(nèi)各方關(guān)系,不管是客戶、供應(yīng)商,還是幫助開發(fā)新產(chǎn)品或服務(wù)的第三方。這些關(guān)系很多都是軸輻式,即參與者們與處于整個(gè)生態(tài)系統(tǒng)中心的大公司互動(dòng),參與者之間并沒有常態(tài)化的互動(dòng),大多都靠隨機(jī)。我們認(rèn)為,大公司沒有將他們的合作伙伴們互相聯(lián)系起來,可能是錯(cuò)過了一個(gè)大好機(jī)會(huì)。

????兩家客戶正在全力琢磨如何應(yīng)用公司的產(chǎn)品和服務(wù),介紹他們相互認(rèn)識(shí)怎么樣?介紹供應(yīng)商們相識(shí),或許他們能合力重新設(shè)計(jì)產(chǎn)品,互相之間更好地協(xié)作?大企業(yè)更明確地扮演中間人的角色有望將原本隨機(jī)的相識(shí)轉(zhuǎn)變成更寶貴的合作機(jī)會(huì)。

????你認(rèn)為哪些行業(yè)最能受益于中間人?你認(rèn)為你所在的行業(yè)里,什么樣的中間人將大放異彩?

????Matchmaker platforms in the startup world also have the opportunity to connect entrepreneurs with other entrepreneurs (regardless of their location) who are interested in forming new ventures, or who are looking for partners in their current projects. A matchmaker can also connect like-minded angel investors with each other.

????So, what, if anything, does this have to do with large enterprises? Industry leaders have deep visibility into the relationships between players in their industry, whether it's their customers, suppliers or thied parties that help develop new products and services. Many of these relationships today are hub and spoke – the participants interact with the large company at the center of the ecosystem, but only have random interactions with each other. We suspect that these large companies are missing opportunities by not connecting their partners to each other.

????What about connecting two customers who are wrestling with new ways to apply the company's product or service? What about pairing up suppliers who might be able to join forces to redesign their products to work better with each other? By playing a more explicit role as matchmaker, large companies could turn these ad hoc encounters into much more valuable opportunities for collaboration.

????Which industries do you think can benefit the most from matchmakers? What kind of matchmakers do you see emerging in your own world?

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