????? 家庭自動(dòng)化。這個(gè)領(lǐng)域近年來(lái)呈爆炸式增長(zhǎng)，蘋果進(jìn)入得有些晚了。但蘋果的一家衍生公司——Nest與其可謂是天作之合。Nest的主打產(chǎn)品是智能恒溫器，由蘋果前iPod及iPhone部門高管托尼?法德爾掌舵。蘋果絕對(duì)應(yīng)該考慮把這家公司收入囊中。

????? 改進(jìn)用戶界面和體驗(yàn)。這點(diǎn)我們馬上能看到。去年，由于蘋果地圖開發(fā)不力，iOS部門高級(jí)副總裁斯科特?福斯特被掃地出門，喬納森?伊夫隨后接管了用戶界面的開發(fā)工作。蘋果此前的用戶界面設(shè)計(jì)哲學(xué)是“向現(xiàn)實(shí)世界看齊”，而伊夫顯然對(duì)此不感冒。他將給我們帶來(lái)全新的Mac和iOS體驗(yàn)。

????一些批評(píng)人士認(rèn)為庫(kù)克過于軟弱，指責(zé)伊夫的團(tuán)隊(duì)已經(jīng)完全控制了蘋果，而蘋果對(duì)所謂的設(shè)計(jì)重視過頭了。不過，在我們看來(lái)，這正是蘋果所需要的。要想蘋果的設(shè)計(jì)重現(xiàn)當(dāng)年的光景，庫(kù)克和伊夫必須變得像當(dāng)年喬布斯和伊夫那樣親密無(wú)間。庫(kù)克和伊夫都是聰明人，自然能看清此的需要，同時(shí)發(fā)現(xiàn)機(jī)遇。蘋果再度開啟顛覆式創(chuàng)新只不過是早晚的事。

????普拉薩德?凱帕是一名高管培訓(xùn)師，他和創(chuàng)新專家納維?拉裘合作創(chuàng)作了《從聰明到智慧：用智慧實(shí)踐和領(lǐng)先》（巴斯出版社2013年4月出版）一書。

????約翰?埃德森是Lunar Design公司總裁，著有《像蘋果一樣設(shè)計(jì)：創(chuàng)造偉大產(chǎn)品、服務(wù)和體驗(yàn)的七大原則》（威力出版社，2012年出版）。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????? Home automation. This is a category that is already exploding, and Apple is a bit late. But a natural fit would be the Apple spinout, Nest, which produces smart thermostats. Led by former iPod and iPhone executive, Tony Fadell, Nest would make a perfect acquisition for Apple.

????? Revamp the look and feel. This is surely coming, with the ouster of iOS senior VP Scott Forstall after last year's failed Apple Maps launch and when Jony Ive took over control of the UI (user interface) development. Ive has not been a fan of the way Apple interfaces have been designed to look like metaphors of the real world and is surely working on a new look for Mac and iOS.

????Some critics say Cook has become weak, arguing that Ive's team is taking over Apple and the pendulum has swung too far in the direction of design. In our minds, that is exactly what Apple needs. For Apple to design like the Apple of the past, Cook and Ive have to become as close as Jobs and Ive once were. Both are wise enough to see the need and opportunity. It is just a matter of time before Apple starts its disruptive journey all over again.

????Prasad Kaipa is an executive coach and co-author, with innovation expert Navi Radjou, of From Smart to Wise: Acting and Leading with Wisdom (Jossey-Bass, April 2013). John Edson is president of Lunar Design and author of Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences (Wiley, 2012).