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分拆索尼不容易

分拆索尼不容易

Michael Fitzpatrick 2013年05月20日
索尼最大的股東之一,美國Third Point對沖基金建議索尼應(yīng)該剝離20%的娛樂業(yè)務(wù),同時借助他們的基金重整旗鼓,大力發(fā)展目前業(yè)績不佳的電子消費(fèi)品業(yè)務(wù)。但這個大膽的放手一搏建議被索尼否定了。等待索尼的命運(yùn)是什么?

????分析師表示,現(xiàn)在外國公司更多地采取這類做法,這進(jìn)一步證明日本企業(yè)正面臨著一個公司并購的全新時代,這類并購將與日本海外的并購案更加相似。私募基金和對沖基金在日本曾一直被視為盤旋在公司上空的禿鷹,因此直到不久前,這類收購要約還頗為少見。而想從日本公司身上賺取高額回報的海外投資者在日本也很少成功過。

????勒布先生的策略并沒有太多敵意。但是歷史事實表明,索尼和其它日本公司不太可能響應(yīng)他的呼吁,它們在骨子里只會對新任首相安倍晉三言聽計從。這位首相近期推行的經(jīng)濟(jì)政策似乎正讓日本重新恢復(fù)元?dú)?。最新?shù)據(jù)顯示,多虧日本央行的巨額注資,日本經(jīng)濟(jì)正重拾升勢,不過通縮依舊,而由于沒有推出新的投資計劃,企業(yè)還是不愿意放開手腳。

????法索爾的問題是:“勒布先生呼吁索尼放手一搏,要么成功要么失敗,我們也都知道索尼必須改革,但到底該怎么做呢?”他的建議是,和日本八大電子巨頭中的其他公司一樣,現(xiàn)在是時候聚焦到幾種為數(shù)不多的產(chǎn)品上,并挑選出能真正贏得市場的產(chǎn)品了——而這些公司總是和自己的對手一樣,大量生產(chǎn)同類產(chǎn)品。他說:“很多日本公司都應(yīng)該像這樣專注起來了,他們都太過全線出擊了。”

????至于勒布的提議,法索爾認(rèn)為它是索尼所需要的大手術(shù)之一。他說:“我想,包括平井在內(nèi)的所有人都不會否認(rèn),索尼現(xiàn)在需要進(jìn)行重大變革,其他日本電子巨頭也概莫能外。不過,大手術(shù)只是改革舉措之一。除此而外,員工態(tài)度、執(zhí)行力、公司文化等很多方面都需要改變——但最重要的是,索尼要推出富有前景的產(chǎn)品,這才是我一直期待著的!”(財富中文網(wǎng))

????譯者:清遠(yuǎn)

????Analysts here say an increase in more moves like this from foreign firms is further proof that Japanese industries now face a new era of corporate mergers and acquisitions that will more closely resemble deals seen overseas. Until very recently takeover bids were rare in Japan where private equity and hedge funds have been traditionally viewed as corporate vultures. Nor have efforts by overseas investors to wring higher returns from companies found much success in Japan.

????Mr Loeb's tactics are less hostile. But historic evidence suggests that Sony and Japan Inc. are unlikely to heed his call, which essentially echoes the lead of the country's new prime minister, Shinzo Abe. His economic policies seem to have done so much to put Japan back on the map recently. Thanks to massive spending by the Bank of Japan, the nation's economy is on the up, though deflation is still the norm and firms are refusing to budge on lack of plans for new investments, according to the latest figures.

????"Successful or not is Mr Loeb's call for action, we all agree that Sony must change, but how?" asks Mr Fasol. He suggests like the rest of Japan's big eight electronics makers, it is time to focus on a few products -- many reproduce in droves the same as their competitors -- and pick whichever can succeed. "Many other companies in Japan should focus like this, they all do too much," he says.

????Regarding Mr Loeb's proposal, Fasol believes it constitutes major surgery. "I think that everyone including Mr Hirai agrees that massive change is necessary at Sony, and all other Japanese electronics companies," he says. "However, massive surgery is only one part. In addition, many changes in attitude, execution, company culture, etc. are also necessary -- but the most important are visionary products which I am still waiting for at Sony!"

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