????雖然賬面數(shù)據(jù)看起來(lái)很漂亮，而且用戶對(duì)Nimble的功能也很滿意，但是這家公司與Salesforce等CRM界的其他巨頭相比依然是只初生牛犢。不過(guò)費(fèi)拉拉仍然很樂(lè)觀。他的目標(biāo)不僅是讓用戶能夠培養(yǎng)好與現(xiàn)有客戶的關(guān)系，更重要的是讓客戶通過(guò)這個(gè)平臺(tái)認(rèn)識(shí)新的客戶。他說(shuō)：“我們正在深入了解，一旦用戶通過(guò)我們的平臺(tái)認(rèn)識(shí)了新的客戶，這種關(guān)系是否會(huì)取得成功?！?/p>

????費(fèi)拉拉同時(shí)也希望Nimble不僅局限于一個(gè)“社交型”CRM的身份。他說(shuō)：“我們已經(jīng)超越了所謂的社交CRM，進(jìn)化成了一個(gè)更加智能化的客戶關(guān)系管理者。”他之所以不愿再貼上“社交型”的標(biāo)簽，可能是因?yàn)樗J(rèn)為現(xiàn)有知名CRM巨頭們的路已經(jīng)越走越窄了?！癝alesforce、甲骨文、微軟以及其他公司……在這個(gè)現(xiàn)代化、社交化的銷售環(huán)境里，更像是一種負(fù)擔(dān)，而不是給企業(yè)帶來(lái)好處?！彼€認(rèn)為，對(duì)于這些大企業(yè)來(lái)說(shuō)，“變革是很難的。”

????那么，Nimble能否像費(fèi)拉拉所說(shuō)的那樣，填補(bǔ)CRM巨頭們留下的空白？富國(guó)銀行分析師梅納德認(rèn)為：“Nimble具有一家顛覆性公司的所有基因。”

????梅納德進(jìn)一步補(bǔ)充道：“我認(rèn)為，這是一股很大的浪潮，不會(huì)僅僅只有一家公司脫穎而出?！蹦敲催@股浪潮到底會(huì)有多大？難道會(huì)比Salesforce還大嗎？（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????While the numbers are nice and customers have been more than pleased with Nimble's functionality, the company is still dwarfed by Salesforce and similar giants of the CRM world. Yet Ferrara remains optimistic. His big goal is to allow Nimble users to not just foster relations with the contacts they already maintain, but see how future relationships could pan out. "We're deriving insights," he says, "to decide when new contacts come across whether that relationship will be successful."

????Ferrara also hopes Nimble isn't restricted to its "social" CRM status. "We have transcended social CRM and evolved into an intelligent contact manager," he says. His objection to the social label likely stems from his belief that the established CRM giants are coming up short. "Salesforce, Oracle, Microsoft, and others are ... more burden than benefit to the modern social selling environment." For the big guys, Ferrara says, " It will be hard for them to evolve."

????So, can Nimble fill the gap Ferrara perceives has been left open by larger CRM players? Wells Fargo's Maynard, a man with as much a pulse on the community as anyone, states, "Nimble has all the DNA of a disruptive company."

????Of course, refining his previous statement, Maynard adds, "I do think, though, the wave is bigger than just one company." But bigger than Salesforce?