一位營銷專家眼里的高管夢之隊(duì)
????前寶潔公司(P&G )營銷高管,商業(yè)作家吉姆?斯坦格爾連續(xù)第二年同意參加為《財(cái)富》高管夢之隊(duì)(Fortune Fantasy Sports Executive League)物色人選的專家團(tuán)隊(duì)。大家可以在8月9日前登陸財(cái)富網(wǎng)站,選擇你心目中的夢之隊(duì)成員。讀者的得分部分取決于他或她的選擇在多大程度上接近這些專家的意見。 ????在接受《財(cái)富》(Fortune)雜志記者丹尼爾?羅伯茨采訪時(shí),斯坦格爾點(diǎn)評了他的一些人選,以及在某些職位上更加困難的決定。 ????吉姆?斯坦格爾: ????我一直在考慮做出這些決定時(shí)應(yīng)該遵循什么樣的原則。當(dāng)我思考商業(yè)的發(fā)展方向,以及未來營商的關(guān)鍵之處時(shí),我首先關(guān)注那些效力于目標(biāo)遠(yuǎn)大、極具抱負(fù)的公司的高管。 ????第二個(gè)篩選標(biāo)準(zhǔn)是,他們所在的是否是能夠持續(xù)創(chuàng)造出驕人業(yè)績的公司?第三個(gè)原則是團(tuán)隊(duì)的多樣性——顯然,在每個(gè)團(tuán)隊(duì)中,真正驅(qū)動(dòng)業(yè)績產(chǎn)生的是高管之間的化學(xué)反應(yīng)。我思考了許許多多的方面。比如,要是我現(xiàn)在與這些人坐在一間屋子里,我是否愿意與他們一起打造一家企業(yè)?我想從龐大而不失靈活的公司中挑選夢之隊(duì)成員,也的確選擇了不少大公司的高管,但它們都是一直保持著靈活性的大公司。我想從經(jīng)營大數(shù)據(jù)業(yè)務(wù)的公司挑選本年度最佳高管,我想挑選一些在我看來具有好奇心,涉足許多不同領(lǐng)域的高管。 ????就董事長這個(gè)職務(wù)而言,我選擇斯科特?庫克。他顯然理解靈活性、敏捷性和大數(shù)據(jù)的重要性。他是一個(gè)充滿好奇心的人。我有幸與他一起度過不少時(shí)光,因?yàn)樗彩菍殱嵐镜亩隆K紤]周到,而且不乏理性。他總是能提出正確的問題。這絕對是你希望從一位非執(zhí)行董事長身上獲得的東西。 ????我一時(shí)難以確定首席執(zhí)行官(CEO)的人選,但我最終選擇了卡洛斯?布里托。我最近了解到很多關(guān)于百威英博公司(A-B InBev )的訊息。首先,我認(rèn)為他是一個(gè)很有魅力的人,很好相處,富有智慧且腳踏實(shí)地。他為巴西的孩子們創(chuàng)造了一個(gè)獎(jiǎng)學(xué)金計(jì)劃。他在職業(yè)生涯中曾經(jīng)與許多杰出人士一起共事。他曾經(jīng)為雷曼工作,這位巴西富豪剛剛與巴菲特聯(lián)手收購了亨氏公司(Heinz),所以他有一些令人驚嘆的導(dǎo)師。出于所有這些原因,我認(rèn)為他將是一位偉大的CEO。 ????我支持羅莎琳德?布魯爾占據(jù)最佳首席運(yùn)營官(COO)一職。請留意她的職業(yè)路徑。首先,讓我非常欣賞的是,她學(xué)習(xí)過化學(xué),所以她擁有技術(shù)背景。她曾經(jīng)在金佰利-克拉克公司( Kimberly-Clarke)工作過,還曾經(jīng)是洛克希德?馬丁公司( Lockheed Martin)的董事會成員,所以她理解技術(shù)。她目前負(fù)責(zé)擔(dān)任沃爾瑪公司(Walmart)的運(yùn)營官。沃爾瑪是一家偉大的公司,配得上它獲得的所有贊譽(yù)。她在這家公司度過了一段了不起的職業(yè)生涯。所以,我認(rèn)為如果與布里托搭檔的話,她將是一位非常出色的COO,這就是化學(xué)反應(yīng)的絕妙之處。 ????在我看來,最佳首席財(cái)務(wù)官(CFO)這個(gè)位置非皮特?奧本海默莫屬。優(yōu)秀的CFO人選的確不少,而且這確實(shí)是一個(gè)至關(guān)重要的崗位,但只要你想一想蘋果公司(Apple )供應(yīng)鏈的復(fù)雜程度,他們因巨額現(xiàn)金儲備而承受的批評……這家公司的管理極其完善,我認(rèn)為蘋果目前被低估了。我認(rèn)為,他將做好一切準(zhǔn)備。 ????至于首席信息官(CIO),我傾向于IBM公司的珍妮特?霍蘭。回想一下我的選擇標(biāo)準(zhǔn)——龐大而不失靈活、技術(shù)、大數(shù)據(jù)。在三位不同的CEO領(lǐng)導(dǎo)下,這家公司的表現(xiàn)一直令人矚目。他們在企業(yè)級軟件平臺以及云計(jì)算領(lǐng)域的工作非常出色,而且正在嘗試著對分析軟件和大數(shù)據(jù)施加巨大的影響。我認(rèn)為,她是一位非常特殊的CIO。 |
????For the second year in a row, former P&G marketing exec and business author Jim Stengel has agreed to field an expert team for the Fortune Fantasy Sports Executive League. Reader team creation closes Aug. 9; scoring depends, in part, on how closely the player's picks match those of experts like Stengel. ????He spoke with Fortune's Daniel Roberts about some of his choices, and the harder decisions to make in certain categories. ????Jim Stengel: ????I was thinking about my principles for a decision. And as I think about where business is headed, and what I think is going to be crucial in the future, first of all I looked at people who work at companies that are extremely aspirational in their purpose or their ideal. ????The second filter was, are they people from companies that have sustained results? The third principle was the diversity of the team -- obviously on every team the chemistry is what drives results. I thought an awful lot about, if I were sitting in a room with these people, would I want to build a business with them? And I wanted companies that are nimble and big. I made a lot of picks from big companies, but big companies that have been agile. And I wanted companies that are involved in big data. And I wanted people who I think are curious, who are involved in lots of different things. ????For Chairman, I chose Scott Cook. He clearly understands nimbleness, agility, big data. He's a curious person. And I've had the good fortune of spending time with him because he was on the P&G board. He's thoughtful, a bit cerebral. And he asks the right questions. And that's absolutely what you want as a non-executive chairman. ????At CEO, it was a tough call, but I'm picking Carlos Brito. I've learned a lot about A-B InBev (BUD) lately. First of all I think he's a charming person, lovely to be with, and he's smart and down to earth. He created a scholarship program for Brazilian kids. He's worked alongside incredible people in his career. He's worked under Lemann, who just bought Heinz with Buffett, so he's had amazing mentors. For all those reasons, I think he'd be a great CEO. ????In the COO category, I went with Rosalind Brewer. Look at her career path. First of all, I love that she studied chemistry, so she has a technical background. She was at Kimberly-Clarke, she's on the board at Lockheed Martin so she understands technology. She's at Walmart, a great company -- as an operator, Walmart (WMT) is about as good as it gets -- and she's had a great career with them. So I think she'd be a good COO combined with Brito. It's all about chemistry. ????Let's go to CFO. I think there I have to choose Peter Oppenheimer. There are a lot of good ones here, and it's a really critical role, but I just think the complexity of the supply chain that Apple (AAPL) works in, the heat they've taken on their amount of cash … The company is extremely well managed and I'd say very undervalued now. I think he would be ready for anything. ????At CIO, I think Jeanette Horan at IBM (IBM). Think about all the things I talked about in my criteria -- big and nimble, technology, big data -- the work they've done under three different CEOs has been remarkable. The work they're doing in enterprise, the work they're doing with the cloud, the impact they're trying to make on analytics and big data, I just think she's very special. |
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