GameStop公司CEO眼中的高管夢(mèng)之隊(duì)
????我會(huì)選擇特洛伊?阿爾斯德來擔(dān)任CFO。星巴克(Starbucks)的全球分布甚至超過了GameStop,但他們的執(zhí)行力卻驚人的一致。我們也在借鑒他們的多樣化戰(zhàn)略,也就是說,將客戶作為推動(dòng)變革的核心。 ????百威英博(A-B InBev)的傅玫凱是CMO的最佳人選。你必須看看他們都做過些什么,而且他們對(duì)所有地方品牌的整合令人驚嘆不已。我是這家公司的忠實(shí)客戶,喜歡他們的力夫啤酒(Leffe)和福佳白啤酒(Hoegaarden)。 ????我選擇谷歌(Google)的本?弗里德?lián)蜟IO。作為谷歌平板與安卓設(shè)備的經(jīng)銷商,我們對(duì)谷歌打造的廣闊平臺(tái)深有體會(huì)。搜索技術(shù)無處不在,而且,它可以幫助打造與客戶之間的人際關(guān)系。 ????至于設(shè)計(jì)師/工程師,我選擇特斯拉(Tesla)公司的弗朗茨?范?哈郝森來擔(dān)任。電動(dòng)汽車增長(zhǎng)迅速,我們最近在達(dá)拉斯的辦公室也安裝了充電站。雖然我開的是菲亞特500,不過我的下一輛車可能就是電動(dòng)車。特斯拉的設(shè)計(jì)華麗而大氣。 ????非執(zhí)行董事長(zhǎng)的人選是寶潔公司(P&G)的雷富禮。我一直期待著雷富禮的回歸,也很好奇他會(huì)如何帶領(lǐng)寶潔回歸基礎(chǔ)業(yè)務(wù)。CEO的主要職責(zé)是讓較大的社區(qū)和公司在變革方面保持一致,到目前為止,他在這方面的表現(xiàn)非常出色。 ????我會(huì)選擇卡特琳娜?菲克擔(dān)任常駐企業(yè)家。通過我們的數(shù)字創(chuàng)投部門,我們見過許多有風(fēng)投支持的科技初創(chuàng)公司??ㄌ亓漳茸C明了自己具備將一個(gè)點(diǎn)子從理念變成盈利能力的商業(yè)視角——這是一種非常稀有的品質(zhì)。 ????全能隊(duì)員的人選肯定是馬克?安德森。安德森?霍洛維茨(Andreessen Horowitz)是硅谷最具影響力的公司之一。他們發(fā)現(xiàn)創(chuàng)新科技,以及自始至終保持初創(chuàng)企業(yè)活力的能力,這極富傳奇色彩。我們多次見識(shí)了他們的表現(xiàn),而且,我也認(rèn)可他們?cè)谟螒蚝图夹g(shù)方面的能力。(財(cái)富中文網(wǎng)) ????譯者:劉進(jìn)龍/汪皓 |
????At CFO I'd want Troy Alstead. Starbucks (SBUX) is the kind of company that maintains a global footprint that even surpasses GameStop's, executing locally with surprising consistency. We are also following their diversification strategy that puts the consumer at the heart of driving change. ????For CMO, A-B InBev's (BUD) Miguel Patricio. You have to look at what they have done and admire the integration of all those local brands. As a loyal customer, I love Leffe and Hoegaarden. ????In the CIO slot, Ben Fried of Google (GOOG). As distributors of Google tablets and Android devices, we see the broad platforms Google is building. The search technology is ubiquitous and creates personal relationships with consumers. ????For a designer/engineer, Franz von Holzhausen from Tesla (TSLA). Electric cars are growing dramatically, and we recently installed charging stations at our offices in Dallas. Although I drive a Fiat 500, my next car is likely to be electric. The design of the Tesla is magnificent. ????At non-executive chairman, I'm going with A.G. Lafley of P&G (PG). I have followed the return of Lafley and admire how he is taking P&G back to basics. The primary role of the CEO is to align the greater community and organization around change, and he has done a great job of that so far. ????My entrepreneur in residence is Caterina Fake. Through our Digital Ventures group, we have met with hundreds of VC-backed technology startups. Caterina has demonstrated the business perspective to take an idea from concept to profitability -- not a very common trait. ????And my utility player would have to be Marc Andreessen. Andreessen Horowitz is one of the most influential groups in Silicon Valley. Their ability to spot innovative tech and support startups through exit is legendary. We've seen it play out a few times, and I recognize their skill in both the gaming and technology space. |
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