組建一支體貼入微的高管夢之隊
????按克雷格?杜比斯基的話說,他就是一個“設(shè)計控”。他創(chuàng)立的Hello Products出品各種新穎的牙膏和其他口腔護理產(chǎn)品,因此他在《財富》高管夢之隊的網(wǎng)絡(luò)評選中選擇德國工業(yè)設(shè)計師戴特?拉姆斯作為夢想設(shè)計師也就不足為怪了。清潔產(chǎn)品公司Method的早期投資者杜比斯基表示,他正在試圖將Hello和其產(chǎn)品打造成為不拘一格和簡便易用的典范。因此,毫不奇怪他認為一家公司的管理團隊需要“體貼入微”。下面是他接受《財富》雜志斯蒂芬妮?梅塔采訪,給出了他選擇的人選:
克雷格?杜比斯基:(就設(shè)計師而言,)我對于設(shè)計力有著毫不掩飾的偏好,當我看到你們列出了戴特?拉姆斯,我的感覺是“這太棒了!”少即是多,但要做到簡約,真的很難。戴特?拉姆斯非常擅長運用簡約和美。我看到了他的名字,我想,他能給任何一家公司帶來巨大的競爭力優(yōu)勢,不管他們經(jīng)營什么。 ????(至于常駐創(chuàng)業(yè)家,)我選擇Zappos的謝家華。如果還有誰懂得人的價值,以及如何給別人帶來快樂,這個人非謝家華莫屬。這些似乎都很瑣碎,但極端體貼入微能產(chǎn)生驚人的力量。 ????(至于首席信息官,)我選擇本?弗萊德。有誰比谷歌(Google)更懂得信息?它將全球所有信息編錄在冊。如果你可以選擇任何人成為你的夢想首席信息官,還有誰能比本做得更好? ????(至于首席財務(wù)官,)我非常推崇通用電氣(GE)的貝斯?康姆斯托克。她為這么年來早已平淡無奇的產(chǎn)品(比如噴氣推進發(fā)動器)再度賦予意義。不是要比賽,比別人花更多的錢,而是每天凸顯創(chuàng)新和鼓舞的力量。 ????馬克?安德森是我選擇的全能隊員。來吧!這家伙發(fā)明了瀏覽器,但更重要的是我想,他懂得如何簡化復雜的設(shè)想。這家伙不僅領(lǐng)先于趨勢,也投資趨勢,他在幫助制造、掌控趨勢。而且,他的身邊也有一群雄心勃勃、創(chuàng)造未來的人們。 |
????Craig Dubitsky is, in his own words, "obsessed with design." So it is no surprise that the founder of Hello Products, a new line of toothpastes and other oral care items, would pick German industrial designer Dieter Rams as his dream designer in the Fortune Fantasy Executive League online game. Dubitsky, who was an early investor in Method, the cleaning products company, says he is trying to position Hello and its wares as unintimidating and approachable as possible. So it isn't surprising that he thinks a corporate team needs to be "insanely thoughtful." He spoke to Fortune's Stephanie N. Mehta about his picks: Craig Dubitsky: (For designer) I'm unabashedly biased about the power of design, and when I saw you had Dieter Rams, I was like, "That's awesome!" Less is more, but it really is hard to do simple. Dieter Rams really had his arms around the power of simplicity and beauty. I saw his name, and I thought, he would give any company a huge competitive advantage no matter what they do. ????(For entrepreneur in residence) I picked Tony Hsieh from Zappos. If anyone understands the value of people, and how people have the ability to delight other people, it is him. It seems like the smallest thing, but being insanely thoughtful can be insanely powerful. ????(For CIO) I picked Ben Fried. Who knows more about information than Google (GOOG)? It is cataloging all the world's information. If you could choose anybody to be your fantasy CIO, who better than Ben? ????(For CMO) I'm a huge fan of Beth Comstock of GE (GE). She's taken things that weren't magical for a long time -- jet propulsion engines, for example -- and made them relevant again. It wasn't about outspending anyone, it was all about highlighting the power of innovation and elevating the everyday. ????Marc Andreesen is my utility player. Come on! The guy invented the browser, but more importantly I think he understands how to simplify complex ideas. The guy isn't just ahead of the curve, he's investing in the curve, he's helping to create and own the curve. And he's wired into the people who are going to create the future. |
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