2013年《財(cái)富》高管夢(mèng)之隊(duì)
首席營(yíng)銷(xiāo)官:基斯?韋德 聯(lián)合利華首席營(yíng)銷(xiāo)官 身為工程師的韋德掌管著80億美元的全球預(yù)算,負(fù)責(zé)營(yíng)銷(xiāo)推廣門(mén)類(lèi)眾多的產(chǎn)品,包括多芬(Dove)美容產(chǎn)品、Ben & Jerry冰淇淋和聯(lián)合利華(Unilever)的其他400個(gè)品牌。公司的首席執(zhí)行官保羅?波爾曼將可持續(xù)發(fā)展確立為這個(gè)消費(fèi)品巨頭的頭等大事,而為香皂和冰淇淋制定卓越品牌策略的重任則落在了韋德的肩上:這位英國(guó)人是首位加入聯(lián)合利華執(zhí)行委員會(huì)的首席營(yíng)銷(xiāo)官。 ——安妮?范德梅? |
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CMO: Keith Weed Chief marketing officer, Unilever Weed, an engineer by training, controls an $8 billion global budget to market a vast portfolio that includes Dove beauty products, Ben & Jerry's ice cream, and 400 other Unilever(UL) brands. CEO Paul Polman has made sustainability a top priority for the consumer giant, and infusing soaps and scoops with feel-good branding falls to Weed: The Brit is the first Unilever CMO to sit on its executive committee. ?--Anne VanderMey?? |
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