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入學(xué)申請(qǐng)量持續(xù)下滑,沃頓商學(xué)院高層地震

入學(xué)申請(qǐng)量持續(xù)下滑,沃頓商學(xué)院高層地震

John A. Byrne 2013年10月15日
沃頓商學(xué)院今年秋天第一輪招生剛剛結(jié)束,學(xué)院招生辦主任突然宣布辭職,引發(fā)各方猜測(cè)。最近幾年,MBA申請(qǐng)人數(shù)持續(xù)下滑,沃頓商學(xué)院的情況尤其嚴(yán)重,而且始終沒(méi)有改觀;與此同時(shí),哥倫比亞、哈佛等商學(xué)院都在急起直追,沃頓這家老牌的商學(xué)院面臨著巨大挑戰(zhàn)。

????《華爾街日?qǐng)?bào)》(The Wall Street Journal)日前發(fā)表了一篇有關(guān)沃頓商學(xué)院(Wharton)的評(píng)論文章。文章發(fā)表五天之后,沃頓商學(xué)院MBA招生及助學(xué)金事務(wù)主任安庫(kù)爾?庫(kù)馬爾宣布辭職。

????庫(kù)馬爾擔(dān)任這個(gè)職務(wù)僅有兩年時(shí)間,她在九月底對(duì)同事表示自己將要辭職。《華爾街日?qǐng)?bào)》的文章發(fā)表前兩天,庫(kù)馬爾曾經(jīng)給同事發(fā)信息,稱她自己在“過(guò)去幾個(gè)月,一直在紐約市尋找其他工作機(jī)會(huì)?!?/p>

????庫(kù)馬爾本月初發(fā)表了一篇面向沃頓商學(xué)院潛在申請(qǐng)者的博客,她表示自己在沃頓商學(xué)院的任期將到10月4日結(jié)束。庫(kù)馬爾寫(xiě)道:“俗話說(shuō),天下沒(méi)有不散的筵席。我在這里度過(guò)了五年左右時(shí)間,現(xiàn)在是時(shí)候開(kāi)始新的探險(xiǎn)了。這五年也是對(duì)我的職業(yè)和個(gè)人最有價(jià)值的一段時(shí)光?!?/p>

????她宣布辭職的時(shí)機(jī)不同尋常,而且不合時(shí)宜,因?yàn)樵诖酥耙惶?,沃頓商學(xué)院剛剛結(jié)束了第一輪招生。入學(xué)申請(qǐng)咨詢公司HBSGuru.com創(chuàng)始人、MBA入學(xué)申請(qǐng)顧問(wèn)桑迪?克瑞斯伯格說(shuō):“這就好比圣誕老人夏天到世界各地的購(gòu)物中心,問(wèn)小朋友們圣誕節(jié)想要什么,然后到12月24日平安夜這天卻宣布辭職一樣。”

????“辭職并不是心血來(lái)潮的決定;我不想開(kāi)始一輪我無(wú)法保證能夠完成的入學(xué)申請(qǐng)周期。這對(duì)于諸位、我的團(tuán)隊(duì)、學(xué)校、我們的校友以及其他重要的利益相關(guān)者們而言都是一個(gè)公平的決定。能夠?yàn)槲业哪感7?wù)是我無(wú)上的榮耀,能為學(xué)校招來(lái)五個(gè)出類拔萃的班級(jí)也讓我倍感自豪?!?/p>

????庫(kù)馬爾的突然辭職意味著沃頓商學(xué)院在八年內(nèi)先后有過(guò)五位招生主任。在這樣一所久負(fù)盛名的商學(xué)院,這樣的人員流動(dòng)頻率很不尋常。庫(kù)馬爾的前任J.J.卡特勒在學(xué)院任職兩年后,于2011年離職,回到他之前工作的愛(ài)瑪客公司(Aramark)擔(dān)任營(yíng)銷總監(jiān)。2005年,羅斯?馬蒂內(nèi)利離開(kāi)沃頓商學(xué)院,前往芝加哥大學(xué)布斯商學(xué)院(University of Chicago's Booth School of Business),由湯姆斯?凱利爾接任招生主任一職。而凱利爾在三年后也選擇了離開(kāi)。

????沃頓商學(xué)院院長(zhǎng)湯姆?羅伯遜在10月2日給學(xué)生和教職員工的公告中稱,招生團(tuán)隊(duì)將在學(xué)院前就業(yè)辦公室主任瑪麗琳?萊布的帶領(lǐng)下繼續(xù)正常運(yùn)營(yíng)。瑪麗琳?萊布于今年九月被提名為代理副院長(zhǎng),負(fù)責(zé)MBA招生、助學(xué)金和職業(yè)管理。

????雖然商學(xué)院入學(xué)申請(qǐng)人數(shù)在下降,但多虧庫(kù)馬爾的功勞,女性入學(xué)人數(shù)創(chuàng)下了歷史記錄。多年來(lái),頂級(jí)商學(xué)院錄取的女性比例始終保持在33%至36%之間。三年前,庫(kù)馬爾招收了一個(gè)女性占40%的班級(jí),幫助沃頓商學(xué)院領(lǐng)先于其他所有頂級(jí)商學(xué)院。第二年,她更是將一年級(jí)新生的女生比例提高到45%。入學(xué)顧問(wèn)公司Clear Admit的入學(xué)顧問(wèn)史黛絲?奧伊勒補(bǔ)充說(shuō):“這是非常了不起的成就,尤其是在總申請(qǐng)人數(shù)減少的趨勢(shì)下。”?

????Five days after a critical story on Wharton was published in The Wall Street Journal, director of MBA admissions and financial aid Ankur Kumar has resigned her job.

????Kumar, who had been in the position for just two years, apparently told staff last week that she was resigning. In a note to colleagues on Wednesday -- two days before the publication of theJournal article -- Kumar said she had been "pursuing several different opportunities in New York City in the past few months."

????In a blog post today to Wharton's prospective applicants, Kumar announced that her last day would be Oct. 4. "As they say, all good things must come to an end, and after nearly five years -- and one of the most professionally and personally rewarding experiences -- it's time for new adventures," wrote Kumar.

????The timing of her announcement is both unusual and awkward, coming only one day after Wharton's round one deadline. "It's like Santa Claus quitting on Dec. 24th after spending the summer touring shopping malls around the world asking toddlers what they wanted for Christmas," said Sandy Kreisberg, founder of HBSGuru.com and an MBA admissions consultant.

????"This is not a decision I made impetuously; I did not want to start an application cycle that I could not commit to finishing. Nothing would be less fair to you, to my team, the school, and our alumni and other important stakeholders. It has been an absolute privilege to serve my alma mater in this role and a true honor to bring five incredible classes to the MBA program."

????Kumar's abrupt resignation means that the school will end up having five different admission directors in just eight years, a highly unusual amount of turnover at such a prominent business school. Her predecessor, J.J. Cutler, also left in 2011 after serving for two years, only to return to Aramark where he had previously worked as a marketing executive. Thomas Caleel took over the job in 2005 with the departure of Rose Martinelli, who left for the University of Chicago's Booth School of Business. But Caleel left within three years, in 2008.

????In an Oct. 2 memo to students and faculty, Wharton School Dean Tom Robertson said that the admissions team will continue to operate under Maryellen Lamb, the school's former careers director, who was named deputy vice dean in September for MBA admissions, financial aid, and career management.

????To her credit, Kumar helped lead Wharton to record female enrollment, even when applications were declining. For years, the percentage of women enrolled in top-ranked business schools stubbornly remained in the 33% to 36% range. Kumar helped Wharton assume a lead over all top schools three years ago by putting together an incoming class that was 40% female. The following year, she did even better, pushing the number of first-year women to 45% of the class. "It's a pretty significant accomplishment, especially during a downward trend in application volume," added Stacey Oyler, an admissions consultant with Clear Admit.

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