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歐特克高管:世界需要“統(tǒng)籌者”

歐特克高管:世界需要“統(tǒng)籌者”

Chanelle Bessette 2013年11月04日
歐特克可持續(xù)發(fā)展解決方案負(fù)責(zé)人艾瑪?斯圖爾特說,這個(gè)世界需要的是“統(tǒng)籌者”。他們可以縱觀全局,可以看到整個(gè)系統(tǒng)內(nèi)部的所有活動(dòng)部分,確認(rèn)推動(dòng)變革最有效的工具。統(tǒng)籌者將幫助我們解決復(fù)雜的社會(huì)挑戰(zhàn)。

????《財(cái)富》雜志(Fortune)一年一度的綠色頭腦風(fēng)暴大會(huì)(Brainstorm Green conference)齊聚了來自各行各業(yè)、致力于打造可持續(xù)未來的人士。《財(cái)富》雜志在每周一次的專欄中將重點(diǎn)介紹一位大會(huì)的與會(huì)嘉賓,分享他們?cè)谏虡I(yè)、環(huán)保和創(chuàng)業(yè)方面的真知灼見。

????艾瑪?斯圖爾特?fù)碛兴固垢4髮W(xué)(Stanford University)環(huán)境科學(xué)與管理專業(yè)博士學(xué)位,目前擔(dān)任設(shè)計(jì)軟件公司歐特克(Autodesk)的可持續(xù)解決方案負(fù)責(zé)人,并在加州大學(xué)伯克利分校(UC Berkeley)哈斯商學(xué)院(Haas School of Business)任教?!敦?cái)富》雜志向她提出了10個(gè)問題,包括她的職業(yè)和個(gè)人生活,以及她對(duì)綠色項(xiàng)目的預(yù)期。下面讓我們一起來看看她最崇拜的綠色企業(yè),她獲得過的最好建議,以及她認(rèn)為最有用的課程是什么:

????1. 最讓你興奮的替代性能源項(xiàng)目是什么?

????風(fēng)能與太陽能雖然經(jīng)常見諸媒體,但目前在應(yīng)對(duì)氣候變化方面仍然屬于非常昂貴的解決方案。其他吸引力較小的項(xiàng)目,比如家用電器升級(jí)、光源替換和隔熱保溫項(xiàng)目等,往往成本效益更高,而且無需像風(fēng)能與太陽能一樣,需要進(jìn)行政策改革以創(chuàng)造公平的競爭環(huán)境。

????2. 你最崇拜的綠色企業(yè)或人物是哪些?為什么?

????我崇拜的一家公司是Interface(這是一家商用及民用拼塊地毯制造商),因?yàn)樗岣吡碎_發(fā)新型環(huán)保產(chǎn)品的門檻,而且非常積極、系統(tǒng)地處理其自身的環(huán)境足跡。

????3. 你還崇拜其他哪些公司?為什么?

????我很崇拜谷歌(Google),因?yàn)樗峁┝藢氋F的創(chuàng)新空間,而且對(duì)于與其核心業(yè)務(wù)毫不相干的創(chuàng)意也從不會(huì)拒之門外。當(dāng)他們決定將清潔能源作為重點(diǎn)業(yè)務(wù)之一的時(shí)候, 實(shí)際上他們已經(jīng)將自身定位成一家實(shí)用產(chǎn)品供應(yīng)商。

????4. 你獲得過的最好建議是什么?

????世界上的專家數(shù)不勝數(shù)。這個(gè)世界需要的是“統(tǒng)籌者”,他們可以縱觀全局,可以看到整個(gè)系統(tǒng)內(nèi)部的所有活動(dòng)部分,確認(rèn)推動(dòng)變革最有效的工具。統(tǒng)籌者將幫助我們解決復(fù)雜的社會(huì)挑戰(zhàn),比如優(yōu)質(zhì)教育、公共健康和環(huán)境可持續(xù)性發(fā)展等。

????5. 每位領(lǐng)導(dǎo)人都應(yīng)具備的一項(xiàng)素質(zhì)是什么?

????能夠迅速進(jìn)行嘗試并能從中學(xué)習(xí)的本能。

????6. 你的一生中希望實(shí)現(xiàn)的目標(biāo)是什么?

????我希望帶女兒到我旅行過的所有國家走一走,讓她通過自己的視角來認(rèn)識(shí)它們。

????Fortune's annual Brainstorm Green conference brings together individuals who strive to build a sustainable future across various industries. In this weekly feature, we shine a spotlight on an attendee to offer their personal insight on business, environmentalism, and entrepreneurship.

????Emma Stewart, who holds a Ph.D. in environmental science and management from Stanford University, is the head of sustainability solutions at design software company Autodesk and teaches at UC Berkeley's Haas School of Business. We asked her 10 questions about her professional and personal lives, as well as her outlook on green projects. Find out below what green business she admires most, the best advice she ever received, and the surprising answer to what class she found most useful:

????1. What alternative energy projects are most overrated?

????Wind and solar, while photogenic, are currently very expensive ways to tackle climate change. Less sexy projects like upgrading appliances, re-lamping, and insulation are far more cost-effective, and don't require the changes in policy necessary to level the playing field for wind and solar.

????2. What green business or person do you admire most? Why?

????I admire Interface [a commercial and residential modular carpet manufacturer] for having set the bar high on developing new environmentally-friendly product lines and tackling its own manufacturing environmental footprint aggressively but methodically.

????3. What other companies do you admire? Why?

????I admire Google (GOOG) because it makes sacred space for innovation and never rejects an idea for being too distant from its core business model. When they decided that clean energy was a priority for their operations, they actually registered their company as a utility provider.

????4. What is the best advice you ever received?

????The world has lots of specialists. What the world needs are "synthesists," people who can see the entire system—all of its moving parts—and identify the greatest levers for change within that system. It is these individuals who will help us address complex societal challenges like quality education, public health, and environmental sustainability.

????5. What is one characteristic that every leader should possess?

????An instinct to experiment rapidly and learn from those experiments.

????6. What is one goal that you would like to accomplish during your lifetime?

????I'd like to take my daughter to all of the countries to which I've traveled, but see them through her more perceptive eyes.

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