卡洛斯?戈恩這位企業(yè)領(lǐng)袖一向既不自鳴得意也沒耐心。最近，他對(duì)日本汽車制造商日產(chǎn)汽車（Nissan Motor）的高級(jí)管理層進(jìn)行了大換血，將一位來自西班牙的前核工程師提拔至管理日產(chǎn)北美業(yè)務(wù)。

現(xiàn)年48歲的何塞?穆尼奧斯過去一直在歐洲，是一位積極進(jìn)取的銷售高管。他此番接替考林?道奇，后者將負(fù)責(zé)一些“特別項(xiàng)目”。戈恩也是日產(chǎn)聯(lián)盟公司——法國汽車制造商雷諾（Renault SA）的首席執(zhí)行官。

周二，戈恩在任命穆尼奧斯后，又為日產(chǎn)-雷諾聯(lián)盟控制的俄羅斯汽車制造商Avtovaz任命了一名新總裁。股票分析師開始質(zhì)疑，戈恩對(duì)俄羅斯等新興市場(chǎng)的預(yù)測(cè)是否現(xiàn)實(shí)。

在宣布日產(chǎn)第三季度業(yè)績(jī)的新聞發(fā)布會(huì)上，戈恩對(duì)全公司范圍內(nèi)的“運(yùn)營不力”提出了批評(píng)。雖然該汽車制造商的凈利潤增長(zhǎng)2%，收入增長(zhǎng)16%，但北美業(yè)務(wù)運(yùn)營利潤下降了28%，歐洲業(yè)務(wù)由盈利變成了虧損。

戈恩表示，穆尼奧斯的3個(gè)目標(biāo)將是提升市場(chǎng)份額、利潤和客戶滿意度。穆尼奧斯這位西班牙人擁有核工程博士學(xué)位，又是MBA，過去曾在歐洲為豐田（Toyota）服務(wù)，7個(gè)月前剛剛被提拔為負(fù)責(zé)銷售的高級(jí)副總裁。在此之前，他曾負(fù)責(zé)日產(chǎn)墨西哥業(yè)務(wù)，日產(chǎn)在墨西哥擁有25%的市場(chǎng)份額，占據(jù)首位。

與此同時(shí)，戈恩還任命前通用汽車（General Motors）采購主管、瑞典人博?安德森擔(dān)任俄羅斯汽車制造商Avtovaz的總裁，成為該公司首位非俄羅斯裔的掌門人。 安德森的目標(biāo)是爭(zhēng)取讓Avtovaz、雷諾和日產(chǎn)共同取得俄羅斯市場(chǎng)40%的份額。

戈恩表示（或許只是希望），“在俄羅斯的投資，特別是對(duì)Avtovaz的投資，將對(duì)整個(gè)聯(lián)盟的全球增長(zhǎng)做出巨大貢獻(xiàn)。"他指的是，日產(chǎn)-雷諾的合作伙伴范圍逐步擴(kuò)大，如今已包括德國汽車制造商戴姆勒（Daimler)和日本汽車制造商三菱（Mitsubishi）。

穆尼奧斯將自己在墨西哥獲得的成功歸功于加強(qiáng)與經(jīng)銷商的接觸和溝通，他將在美國復(fù)制這種模式。日產(chǎn)和英菲迪尼（Infiniti）的經(jīng)銷商們表示，他總是積極參與市場(chǎng)推廣。他一直在對(duì)美國經(jīng)銷商施壓，提高它們各自的市場(chǎng)份額，從而將日產(chǎn)在美國市場(chǎng)份額從當(dāng)前的8%提升到10%。當(dāng)前美國市場(chǎng)份額的一個(gè)百分點(diǎn)代表著150,000輛至200,000輛汽車的銷量。

日產(chǎn)在北美和其他地區(qū)都面臨吞噬利潤的產(chǎn)品召回事件。9月份，這家公司在全球召回了900,000輛汽車以修復(fù)存在缺陷的加速器傳感器。而且，上個(gè)月，它還因防鎖死剎車問題在美國召回了188,000輛SUV。戈恩表示，由日本供應(yīng)商Jatco制造的日產(chǎn)無級(jí)變速器也有可能被召回。

最新的人員調(diào)整——以及高管國家背景的多樣化——顯示出，這家日法聯(lián)盟的巨大野心。這個(gè)聯(lián)盟要想實(shí)現(xiàn)種種目標(biāo)，這些瑞典人、日本人、法國人和巴西人未來必須有所作為。

如果他們真的能夠做到，那沒問題。否則，戈恩肯定不會(huì)猶豫，再一次地大換血。（財(cái)富中文網(wǎng)）

Carlos Ghosn, a corporate chieftain not renowned for complacency or patience, has shuffled the top management of Japanese automaker Nissan Motor, promoting a former nuclear engineer from Spain to run its North American operations.

José Mu?oz, 48, an aggressive sales executive who had been running operations in the western hemisphere, takes over from Colin Dodge, who will pursue "special projects." Ghosn also serves as chief executive of Renault SA, the French automaker and Nissan ally.

On Tuesday, Ghosn followed Mu?oz's appointment by naming a new head of Avtovaz, the Russian automaker controlled by the Nissan-Renault alliance. Equity analysts have raised questions whether Ghosn's projections for growing sales in emerging markets like Russia are realistic.

At a press conference to announce Nissan's third-quarter financial results, Ghosn criticized "operational softness" across the company. While the automaker's net income rose 2% on a 16% increase in revenue, operating profit fell 28% in North America and shifted to a loss from a profit in Europe.

Mu?oz's three goals, Ghosn said, will be to increase market share, earnings, and customer satisfaction. The Spaniard, who holds a Ph.D. in nuclear engineering as well as an MBA, and previously worked for Toyota (TM) in Europe, was promoted to senior vice president in charge of sales only seven months ago. Previously, he was in charge of Nissan's operations in Mexico, where it leads with 25% of the market.

Meanwhile, Ghosn appointed one-time General Motors (GM) purchasing chief Bo Andersson, a Swede, to the presidency of Russian automaker Avtovaz, the first non-Russian to run the company. Andersson's goal will be to capture a combined 40% of the Russian market for Avtovaz, Renault, and Nissan.

Ghosn said -- perhaps hopefully -- "investments in Russia and specifically in Avtovaz will be a significant contributor to the overall global growth of the alliance." He was referring to Nissan-Renault's growing circle of partners, which now includes German automaker Daimler and Japanese automaker Mitsubishi.

Mu?oz has credited his success in Mexico to increased contact and communication with dealers, a pattern he was in the process of repeating in the U.S. Nissan and Infiniti dealers have reported that he's been quite active and involved in their marketing. He has been increasing pressure on U.S. dealers to raise the share of their respective markets and thus help Nissan reach 10% of the U.S. market from its current 8%. Every point of share in the current U.S. market represents between 150,000 and 200,000 vehicles.

Nissan faces profit-eroding product recalls in North America and elsewhere. In September, the company recalled over 900,000 vehicles worldwide to fix a faulty accelerator sensor. And last month, the automaker recalled more than 188,000 SUVs in the U.S. due to an antilock brake problem. Nissan's continuously variable transmissions made by Jatco, a Japanese supplier, have been vulnerable to recall, Ghosn said.

The latest personnel moves -- and the diverse range of national backgrounds of the executives themselves -- show the significant breadth of the Japanese-French alliance's ambitions. These Swedes, Japanese, French, and Brazilians will have to step up if the alliance is to fulfill its goals.

If they do, fine. If not, Ghosn isn't the type to hesitate before reaching into his executive personnel files once more.