BackRub公司更名谷歌（1997年）

????很多人會(huì)驚訝地發(fā)現(xiàn)谷歌公司（Google）初創(chuàng)時(shí)并不叫Google。1996年，公司創(chuàng)始人拉里?佩奇和謝爾蓋?布林給他們研發(fā)的第一個(gè)搜索引擎起名Backrub（后背按摩——譯注）。一年后，BackRub規(guī)模發(fā)展起來(lái)，斯坦福大學(xué)服務(wù)器已經(jīng)無(wú)法容納他們的網(wǎng)站了，于是兩人注冊(cè)域名Google.com。

????搜索引擎市場(chǎng)咨詢師戴維?米姆表示，谷歌公司憑借自己的勢(shì)力將名字變成一個(gè)動(dòng)詞——例如“讓我們谷歌一下吧”（Google it）——幫助公司大獲全勝。

????他補(bǔ)充說(shuō)：“如果他們還堅(jiān)持用BackRub這個(gè)名字的話，我能想像出，大家現(xiàn)在會(huì)說(shuō)‘哦，你只要“按摩一下”（Rub it）就好了’，但是效果恐怕不會(huì)有那么好。”

BackRub to Google (1997)

????It may surprise some to know that when Google first began, it wasn't even called Google. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website so they registered the domain name Google.com.

????Google's ability to turn its title into a verb -- as in, "Google it" -- helped the company succeed tremendously, said search marketing consultant David Mihm.

????"Had they stuck with BackRub, I can imagine "Oh, you should just 'Rub it" might have developed, but that doesn't have quite the same ring to it," he added.