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美教授評(píng)最佳CEO,騰訊小馬哥強(qiáng)勢(shì)入圍

美教授評(píng)最佳CEO,騰訊小馬哥強(qiáng)勢(shì)入圍

Jennifer Reingold 2013年12月13日
塔克商學(xué)院教授西德尼?芬克斯坦選出了2013年最佳CEO,騰訊公司CEO馬化騰入選,與亞馬遜貝佐斯、豐田汽車(chē)的豐田章男等人共同躋身最佳CEO五人名單。

????西德尼?芬克斯坦知道什么樣的管理者差勁。身為達(dá)特茅斯塔克商學(xué)院(Tuck School of Business)的一名策略和領(lǐng)導(dǎo)力教授,他寫(xiě)過(guò)一本書(shū),【《聰明的執(zhí)行官為什么失?。耗隳軓闹袑W(xué)到什么》(Why Smart Executives Fail: And What You Can Learn from Their Mistakes)】,專門(mén)闡述了CEO們的滑鐵盧。

????從2010年開(kāi)始,他利用自己的專長(zhǎng),每年年底都會(huì)推出當(dāng)年表現(xiàn)最差的5位CEO名單。《財(cái)富》(Fortune)提前看到了今年的這份名單,以及第一次編制的“最佳”CEO名單。為了選出優(yōu)勝者和失敗者,芬克斯坦使用股價(jià)、現(xiàn)金狀況和市場(chǎng)占有率等多項(xiàng)財(cái)務(wù)指標(biāo)進(jìn)行篩選,同時(shí)通過(guò)深入的調(diào)查,確保這一切的確都應(yīng)該記在CEO們的賬上?!斑@樣就排除了那些由于整個(gè)行業(yè)整體不景氣或者只是時(shí)運(yùn)不濟(jì)而表現(xiàn)不佳的公司,”他說(shuō)。“然后,我還會(huì)看具體的戰(zhàn)略決定?!毕旅媸欠铱怂固惯x出的幾位最佳和最差CEO的詳細(xì)信息。

????最佳CEO:

????2013年最佳CEO

????1.杰夫?貝佐斯,亞馬遜(Amazon)

????2.豐田章男,豐田(Toyota)

????3.馬化騰,騰訊(Tencent)

????4.約翰?艾杜爾,Michael Kors

????5.里德?哈斯廷斯,Netflix

????杰夫?貝佐斯:“貝佐斯把一切都做到了極致。他這么多年來(lái)一如既往地專注本業(yè)發(fā)展,真是令人難以置信,就像他對(duì)客戶的一貫注重一樣。就在“網(wǎng)購(gòu)星期一特賣(mài)日”(Cyber Monday)之前的一天,貝佐斯披露了亞馬遜的無(wú)人機(jī)送貨計(jì)劃,難道這個(gè)主意還不夠棒嗎?而且,他能吸引到最出色的MBA學(xué)生應(yīng)聘工作,盡管他們所作的事情本身并沒(méi)有與生俱來(lái)的魅力?!?/p>

????馬化騰:“我真正欣賞他地方的是,他從個(gè)人電腦業(yè)務(wù)起家。兩年前,他決定騰訊公司需要把重點(diǎn)放在移動(dòng)業(yè)務(wù)上,還為移動(dòng)應(yīng)用領(lǐng)域創(chuàng)造了微信。放眼全球,目前還沒(méi)有可以跟它相提并論的。”

????約翰?艾杜爾:“他曾經(jīng)營(yíng)Tommy Hilfiger和拉夫?勞倫(Ralph Lauren),在業(yè)內(nèi)有非常豐富的經(jīng)驗(yàn)。Michael Kors公司曾陷入困境多年,甚至瀕于破產(chǎn)。Kors是一位偉大的設(shè)計(jì)師,但他對(duì)經(jīng)營(yíng)業(yè)務(wù)毫無(wú)概念。艾杜爾和其合伙人以很低的價(jià)格收購(gòu)了這家公司,如今這家公司價(jià)值達(dá)到了110億美元。他們?cè)谶@家公司里首次引入了世界頂尖的戰(zhàn)略營(yíng)銷,同時(shí)決定專注于發(fā)展人們消費(fèi)得起的奢侈品。

????Sydney Finkelstein knows from bad leaders. A professor of strategy and leadership at Dartmouth's Tuck School of Business, he literally wrote the book on CEO flops (Why Smart Executives Fail: And What You Can Learn from Their Mistakes).

????Since 2010, he's used his expertise to put out a year-end list of the five worst CEOs of the year. He provided Fortune an early look, as well as, for the first time, a "Best" ranking. To choose his winners and losers, Finkelstein screens a variety of financial metrics, including stock price, cash position, and market share. Then he drills down to make sure the CEO was actually responsible for what happened. "That removes companies that have not done well because the whole industry struggled or just because of bad luck," he says. "Then I look at specific strategic decisions." Below, a bit more context on the lucky few from Finkelstein.

????BEST:

????Best CEOs of 2013

????1. Jeff Bezos, Amazon

????2. Akio Toyoda, Toyota

????3. Pony Ma, Tencent (China)

????4. John Idol, Michael Kors

????5. Reed Hastings, Netflix

????On Jeff Bezos: "For Bezos, everything is extreme. His long-term focus is unbelievable, as is his focus on customers. Coming up with the drone story the day before Cyber Monday, how good is that? And he is attracting the best MBA candidates, even though there's nothing inherently sexy about the core of what they do."

????On Pony Ma: "What I really like is that he started off in a PC-based business. Two years ago he decided that the company needed to focus on mobile so he created WeChat for mobile. There's nothing comparable to that in the world."

????On John Idol: "He has a lot of experience in the industry, running Tommy Hilfiger and Ralph Lauren. Michael Kors was struggling and near bankruptcy for years. Kors is a great designer but doesn't know anything about business. Idol and his partners bought the company for a small amount, and it has an $11 billion valuation now. They brought world-class strategic marketing to a company that never had it and made the decision to focus on accessible luxury."??

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