????4. 別人給你的最佳建議是什么？

????身為創(chuàng)業(yè)者，Y Combinator合伙人之一、Gmail之父保羅?布赫海特總是說，要做出有些人絕對(duì)熱愛的東西，而不是許多人僅僅有些喜歡的東西。這對(duì)任何一位創(chuàng)業(yè)者來說都是最高明的建議，因?yàn)槟贸鲚^好的東西很容易，但要拿出令人叫絕的東西真的、真的很難。那就是我應(yīng)該為之奮斗的目標(biāo)。

????5. 你打算著手的下一個(gè)大項(xiàng)目是什么？

????我想，我們真的已經(jīng)在食品領(lǐng)域找到了把內(nèi)容和商業(yè)結(jié)合在一起的東西，特別是通過我們講述產(chǎn)品的故事以及對(duì)那些制作者的介紹。我們覺得自己既是電子商務(wù)公司，又是講故事的人。我一直覺得視頻是一種奇妙的媒介。攝影一直是我們用戶體驗(yàn)的核心，但我想我們可以借助視頻把我們的內(nèi)容深入到遠(yuǎn)遠(yuǎn)超過現(xiàn)在的深度，這是一個(gè)令人興奮的機(jī)遇。

????6. 你的公司目前面臨著哪些挑戰(zhàn)？

????很幸運(yùn)，我們?cè)鲩L得相當(dāng)迅速。由此帶來的挑戰(zhàn)是繼續(xù)高速增長，同時(shí)保持對(duì)文化和招聘質(zhì)量的關(guān)注，而且還要為增長速度搞好積累。如果說有什么讓我夜不能寐，那就是這件事——確保我們找到了正確的位置。

????7. 無論是個(gè)人方面，還是職業(yè)方面，你希望自己能夠?qū)崿F(xiàn)的終身目標(biāo)是什么？

????打造一家能改變整個(gè)行業(yè)的公司。一個(gè)人創(chuàng)造的東西不僅能服務(wù)于數(shù)百萬消費(fèi)者，還能賦予整個(gè)行業(yè)的生產(chǎn)者一些能力，確實(shí)是件很特別的事。我認(rèn)為手工藝品交易網(wǎng)站Etsy已經(jīng)為手工產(chǎn)品制造者做到了這一點(diǎn)，對(duì)此我很欣賞。我們正在為精美食品和招牌食品所做的工作和Etsy極為相似。創(chuàng)建一個(gè)能提升整個(gè)行業(yè)的平臺(tái)讓人很振奮。

????8. 你怎樣平衡自己的生活？

????從小時(shí)候起，如果不到處跑，如果不參加體育活動(dòng)，出一身汗，我就會(huì)坐立不安。如果有幾天不運(yùn)動(dòng)，我就難以集中精力?？梢允侨魏芜\(yùn)動(dòng)，網(wǎng)球、籃球、跑步或者騎自行車都行。體育館對(duì)我來說超級(jí)重要。

????9. 你最近讀了哪本書？

????馬爾科姆?格拉德韋爾的《大衛(wèi)與歌利亞》（David and Goliath）。他的書把心理、商業(yè)和歷史交織在一起，我都很喜歡。這本書特別談到了處于下風(fēng)時(shí)的優(yōu)勢(shì)。在我的世界里，處于下風(fēng)就意味著建立一家初創(chuàng)型企業(yè)，聽聽歷史上初出茅廬的小人物所成就的了不起的大事非常讓人受啟發(fā)。

????10. 你有什么獨(dú)特或者奇怪的習(xí)慣嗎？

????我經(jīng)常請(qǐng)人吃飯，而且喜歡看他們?cè)趪L試新食品時(shí)的反應(yīng)。我覺得這個(gè)習(xí)慣來自我父親，他總喜歡做飯，請(qǐng)人吃飯。特別是在我嘗試了新產(chǎn)品，發(fā)現(xiàn)它讓人贊不絕口的時(shí)候——我就是需要和別人分享。我們很大一部分工作就是通過食品來傳播幸福。一道菜也能很懷舊，讓人重溫美好的回憶。幫助人們更容易地找到這樣的時(shí)刻，同時(shí)和別人分享這樣的經(jīng)歷，這確實(shí)是件很特別的事情。（財(cái)富中文網(wǎng)）

????譯者：Charlie

????

????4. What is the best advice you ever received?

????As an entrepreneur, Paul Buchheit -- who is one of the partners at Y Combinator and the creator of Gmail -- always said build something that a few people absolutely love rather than build something that a lot of people just kind of like. For any startup entrepreneur those are some of the wisest words because it's easy to push out something that's kind of good, but it's really, really hard to push out something that's amazing. That's what you should strive for.

????5. What's the next big project you want to tackle?

????I think we've really hit on something with the convergence of content and commerce in food, specifically in the way we tell the stories of the products and artisans we showcase. We view ourselves equally as an e-commerce company as we do storytellers. Video has always been a fascinating medium for me, and we've just started delving further into video-based content. Photography has always been core to our user experience, but I think there's an exciting opportunity for us to use video to take our content far deeper.

????6. What challenges are facing your business right now?

????We're fortunate in that we're growing pretty quickly. The challenge with that is continuing to grow at a fast pace, and at the same time maintain focus on culture and quality of hiring, while at the same time building for speed. If there's one thing that keeps me up at night, it's that. Making sure we find the right spot.

????7. What is one goal -- either personal or professional -- that you would like to accomplish during your lifetime?

????Building an industry-changing business. To create something that not only serves millions of consumers, but also empowers an entire industry of producers would be something really special. I think Etsy has done this for the crafts industry, and that is something I admire. There's a lot of symmetry with what we're doing for gourmet and specialty food. It's exciting to create a platform that uplifts an entire industry.

????8. What do you do to live a balanced life?

????Since I was a kid, if I don't run around or play a sport and work up a sweat, I get antsy. If I go a few days without exercise, I have a hard time focusing. It can be anything from playing tennis or basketball to going for a run or a hike. The gym is super-important for me.

????9. What was the last book you read?

????David and Goliath by Malcolm Gladwell. I love his books in general with the intersection of psychology and business and history. This one in particular talks about the advantages of being an underdog. In my world, that means a startup, and it's very inspiring to hear historical takes about little upstarts that can do amazing things.

????10. What is one unique or quirky habit that you have?

????I feed people constantly and love to see their reaction to trying something new. I think I get it from my father, who has always loved cooking and feeding people. Especially when there's a new product that I've sampled that I know is just amazing -- I just need to share it. So much of what we do is spread happiness through food. A dish can be so nostalgic and bring back such great memories. Getting to facilitate these moments and share these experiences with people is really special.