身為公司CEO該怎么向公眾道歉
Ben Geier
2014年08月21日
做錯事就要道歉。偉大如蘋果前CEO史蒂夫?喬布斯也概莫能外。《財富》為你逐一盤點近些年那些頗為經(jīng)典的CEO道歉案例。有些起到了很好的效果，有些道歉則公眾完全不買賬。這里面有什么學(xué)問？
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????蘋果公司(Apple ) ????蘋果公司CEO蒂姆?庫克似乎很難達到其前任喬布斯的高度。令情況雪上加霜的是，2012年，他不得不為蘋果新地圖應(yīng)用的故障道歉。這款應(yīng)用提供了錯誤的方向；地點被不當(dāng)標(biāo)示，道路未被映射。此外，該應(yīng)用還因為沒有包括其競爭對手谷歌地圖(Google Maps)具備的功能而飽受批評。庫克表示，公司將竭力修復(fù)這個錯誤。 |
????Apple ????Apple's CEO Tim Cook was always going to have trouble living up to the legacy of his predecessor Steve Jobs. It didn't help when he had to apologize for glitches in Apple's new Maps app in 2012. The app gave bad directions; locations were labeled improperly, and roads were unmapped. The app was also criticized for not including the same features as its rival Google Maps. Cook said the company had messed up and would try to fix it. |
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