????領(lǐng)導(dǎo)力內(nèi)部網(wǎng)絡(luò)是一個(gè)在線社區(qū)，最有思想、最具影響力的商界人士將在此回答關(guān)于職業(yè)與領(lǐng)導(dǎo)力的問(wèn)題。今天我們的問(wèn)題是：“對(duì)想要?jiǎng)?chuàng)業(yè)的人，你會(huì)給哪些建議？”以下是Exabeam公司CEO兼聯(lián)合創(chuàng)始人尼爾?波拉克的回答。

????如果你想創(chuàng)業(yè)，你必須學(xué)會(huì)如何說(shuō)服其他人辭掉目前的工作，加入你的初創(chuàng)公司。這項(xiàng)任務(wù)聽(tīng)起來(lái)有些艱巨，但卻是創(chuàng)業(yè)者必須具備的一項(xiàng)能力。組建一支充滿激情、足智多謀、有凝聚力的團(tuán)隊(duì)的能力，是新公司成功的重中之重。這是實(shí)現(xiàn)創(chuàng)業(yè)愿景的第一步，所以尤為重要。我在招聘時(shí)，會(huì)尋找“sachkan neshama”，它在希伯來(lái)語(yǔ)中是“靈魂演奏者”的意思——我喜歡用這個(gè)詞形容那些對(duì)工作充滿激情的人。說(shuō)服人們?yōu)榱宋粗奈磥?lái)放棄穩(wěn)定的工作絕非易事。下面幾條建議或許能夠?yàn)槟闾峁椭?/p>

????推銷(xiāo)創(chuàng)業(yè)夢(mèng)想

????沒(méi)有人比創(chuàng)始人更適合表述一家創(chuàng)業(yè)公司成立的動(dòng)因主要了。如果你想說(shuō)服一個(gè)人離開(kāi)舒服的現(xiàn)有職位，來(lái)幫你發(fā)展一家新公司，你必須有效傳達(dá)公司的市場(chǎng)機(jī)會(huì)、獨(dú)特優(yōu)勢(shì)和財(cái)務(wù)前景。

????將招聘進(jìn)行到底

????你的早期員工和董事會(huì)成員已經(jīng)完全對(duì)你的愿景買(mǎi)單。因此，當(dāng)他們?nèi)フ衅钙渌麅?yōu)秀的選人時(shí)，鼓勵(lì)他們?nèi)ブ鲃?dòng)分享自己為什么加入公司的原因，以及在這樣一家持續(xù)創(chuàng)新的公司工作能夠得到怎樣的回報(bào)。

????描述成功潛力

????為初創(chuàng)公司工作就像開(kāi)始一段婚姻一樣。員工會(huì)在一起很長(zhǎng)時(shí)間，他們要并肩合作，努力將產(chǎn)品推向市場(chǎng)，因此一個(gè)人在考慮是否加入一家初創(chuàng)公司時(shí)，不僅要看經(jīng)濟(jì)待遇。但如果你邀請(qǐng)一位有成就的專(zhuān)家離開(kāi)穩(wěn)定的公司，加入一家初創(chuàng)公司，經(jīng)濟(jì)因素自然至關(guān)重要。為此，關(guān)鍵要展示未來(lái)成功的潛力。

????展示公司文化

????大多數(shù)人之所以加入Exabeam并非由于它作為市場(chǎng)破壞者的前景，而是因?yàn)樗麄兛吹搅宋覀冊(cè)谏虡I(yè)與文化方面的表現(xiàn)。例如，我們喜歡邀請(qǐng)潛在候選人參加每周的歡樂(lè)時(shí)刻。這讓他們可以接觸團(tuán)隊(duì)，親身體驗(yàn)公司文化。（財(cái)富中文網(wǎng)）

????譯者：劉進(jìn)龍/汪皓

????審校：任文科

????The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “What advice would you give someone looking to start their own business?” is by Nir Polak, CEO and co-founder of Exabeam.

????If you’re looking to start your own business you need to be great at getting others to quit their job and join your startup. This may sound harsh, but it’s true. The ability to build a passionate, resourceful, and committed team is paramount to the success of your new company. It’s the first step in fulfilling your vision, which is why it’s so important. For me, I look for “sachkan neshama”– the Hebrew term for “soul players,” or how I describe people who are passionate about the work they do. Convincingpeople to leave stable jobs for something uncertain is never easy. Here are a few tips that may help:

????Sell the dream

????No one can convey the driving reason for a startup’s existence like its founder. If you want someone in a comfortable position to leave for the chance to help grow a new company, you have to effectively communicate your company’s market opportunity, unique strengths, and financial prospects.

????Focus on recruiting

????Your early employees and board members have already bought into your vision. So when they are working to recruit other exceptional candidates, encourage them to share why they joined your company and how rewarding it is to work for an organization that is constantly innovating.

????Lay out the potential for success

????Working for a startup is like entering a marriage.Employees will spend a lot of time with each other as they work together to bring a specific product to market, so the decision to come on board has to be about more than money. However, financial considerations matter when you’re asking an accomplished expert to leave an established company for a startup. For that reason, demonstrating the potential for future success is critical.

????Show off the company culture

????Most of the people who have joined Exabeam have not done so for the promise of market disruption alone. They joined because they have seen a mix of what we can offer in terms of business and culture. For instance, we like to invite potential candidates in for our weekly happy hours. This allows them to meet the team and experience the company culture firsthand.