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卡蘭尼克走了,Uber何去何從,參考一下其他公司失去創(chuàng)始人后的命運(yùn)

卡蘭尼克走了,Uber何去何從,參考一下其他公司失去創(chuàng)始人后的命運(yùn)

Lucinda Shen 2017-06-26
Uber CEO兼共同創(chuàng)始人特拉維斯·卡蘭尼克宣布,應(yīng)投資者的要求,辭去當(dāng)前的職位??ㄌm尼克并不孤單,有許多CEO和創(chuàng)始人都曾被他們一手創(chuàng)建的公司驅(qū)逐。

初創(chuàng)公司的創(chuàng)始人和他們的公司,并不能始終保持融洽的關(guān)系。

這一現(xiàn)象在上周三變得更加清晰。Uber CEO兼共同創(chuàng)始人特拉維斯·卡蘭尼克宣布,應(yīng)投資者的要求,辭去當(dāng)前的職位。Uber的金主們希望,這家叫車服務(wù)公司能夠從今年早些時(shí)候開始讓他們焦頭爛額的丑聞中走出來,包括性騷擾舉報(bào),以及卡蘭尼克與一名Uber司機(jī)爭(zhēng)吵的視頻。

卡蘭尼克并不孤單。有許多CEO和創(chuàng)始人都曾被他們一手創(chuàng)建的公司驅(qū)逐,例如史蒂夫·喬布斯早期被蘋果(Apple)驅(qū)逐,以及為人津津樂道的再次回歸。

有一些創(chuàng)始人在幾年后重新回到公司擔(dān)任CEO,也有一些人開創(chuàng)了新的事業(yè)。甚至有人完全把自己的公司拋諸腦后。

以下介紹幾位創(chuàng)始人在被他們幫助創(chuàng)立的公司從CEO職位上趕走之后的經(jīng)歷。

Etsy聯(lián)合創(chuàng)始人羅布·卡林

2011年,擔(dān)任CEO的卡林被趕下臺(tái),接替他的是他幫助從雅虎聘用的一位高管。當(dāng)時(shí),Etsy的用戶增長(zhǎng)陷入停滯,而卡林的目標(biāo)與投資者的目標(biāo)存在分歧,因此,他顯然被視為是效率低下的領(lǐng)導(dǎo)者。在2011年《Inc.》雜志的一篇文章中,卡林稱創(chuàng)造股東價(jià)值是“荒謬的”。目前尚不確定卡林的現(xiàn)狀,但《紐約時(shí)報(bào)》曾在2016年的一篇文章中報(bào)道過這位前CEO的狀況。當(dāng)時(shí),他買下了一座舊磨坊,并在里面組建了一個(gè)匠人社團(tuán)。但他似乎并不急于再次創(chuàng)業(yè)。他說道: “我很高興自己不再是一家上市公司的CEO?!盓tsy現(xiàn)在依舊困難重重,最近又更換了CEO,并裁員22%。

雅虎聯(lián)合創(chuàng)始人楊致遠(yuǎn)

楊致遠(yuǎn)在上世紀(jì)90年代末創(chuàng)建了雅虎,2007年擔(dān)任CEO,2008年被趕下臺(tái)。楊致遠(yuǎn)擔(dān)任CEO時(shí)對(duì)微軟(Microsoft)的收購(gòu)要約處理不當(dāng),結(jié)果引起了投資者的不滿。他先是在2008年春拒絕了440億美元的報(bào)價(jià),但在微軟撤回報(bào)價(jià)之后,他卻又要求進(jìn)一步談判。最后,楊致遠(yuǎn)甚至在2012年離開了雅虎董事會(huì),但依舊持有公司3.8%的股份。雅虎最終未能實(shí)現(xiàn)好轉(zhuǎn),并在今年早些時(shí)候被一分為二,其核心互聯(lián)網(wǎng)業(yè)務(wù)被賣給了威瑞森(Verizon),而在阿里巴巴(Alibaba)和日本雅虎(Yahoo Japan)的持股則并入一家新公司,并更名為“Altaba”。楊致遠(yuǎn)現(xiàn)在是阿里巴巴董事會(huì)成員。

Twitter聯(lián)合創(chuàng)始人杰克·多爾西

多爾西現(xiàn)在是兩家不同公司的CEO,但他曾經(jīng)遭到其中一家公司驅(qū)逐。2008年,Twitter董事會(huì)將多爾西掃地出門,原因據(jù)稱是他把過多的精力放在了自己的個(gè)人愛好上,包括縫紉和繪畫。據(jù)Hatching Twitter披露,多爾西與投資者的溝通不暢,而且應(yīng)對(duì)批評(píng)的方式貌似也很糟糕。Twitter董事會(huì)似乎依舊希望CEO能夠具備多爾西的眼光,但很顯然這是他的前任/繼任者所不具備的,因此2015年,Twitter董事會(huì)邀請(qǐng)他回歸公司,重新?lián)蜟EO。Twitter的股價(jià)較歷史最高水平依舊下跌了73%。

Zenefits創(chuàng)始人帕克·康拉德

康拉德離開Zenefits后,在相對(duì)較短的時(shí)間內(nèi)便東山再起。2016年,作為人力資源初創(chuàng)公司Zenefits的創(chuàng)始人兼時(shí)任CEO,康拉德被指控監(jiān)管違規(guī)——他曾經(jīng)允許沒有執(zhí)照的經(jīng)紀(jì)商通過其程序銷售保險(xiǎn),最終被迫下臺(tái)。Zenefits的市值因此縮水超過一半。但現(xiàn)在康拉德又有了一家新的人力資源初創(chuàng)公司Rippling,與Zenefits展開競(jìng)爭(zhēng)。今年早些時(shí)候,Zenefits裁員40%,最近又被判向員工兌現(xiàn)340萬(wàn)美元未支付加班費(fèi)。

Nasty Gal創(chuàng)始人索菲婭·阿莫魯索

2015年,阿莫魯索將CEO職位轉(zhuǎn)交給了前露露檸檬(Lululemon)高管謝瑞·沃特森。當(dāng)時(shí),這家公司銷售低迷,阿莫魯索對(duì)Recode表示,公司需要一位商業(yè)經(jīng)驗(yàn)豐富的CEO。但這家從一個(gè)eBay賬戶發(fā)展起來的公司卻在2016年底申請(qǐng)破產(chǎn)。不過,阿莫魯索不會(huì)就此淡出人們的視線,因?yàn)镹etflix以她的個(gè)人經(jīng)歷為原型,拍攝了一部電視劇《正妹CEO》(Girlboss)。

特斯拉創(chuàng)始人馬丁·埃伯哈德

我們現(xiàn)在很難把特斯拉(Tesla)與其現(xiàn)任CEO埃隆·穆斯克割裂開來。但這家電動(dòng)汽車制造商的掌門人曾經(jīng)是其創(chuàng)始人馬丁·埃伯哈德。2007年,作為工程師的埃伯哈德應(yīng)特斯拉董事會(huì)的要求,正式辭去CEO一職,由特斯拉早期投資者邁克爾·馬克思接任。他成為公司的一名普通員工,但并不承擔(dān)太多職責(zé)。于是,2008年年初,埃伯哈德離開公司,雖然他依舊持有特斯拉股份。埃伯哈德后來曾經(jīng)起訴穆斯克,但很少勝訴。再后來,埃伯哈德成為他自己創(chuàng)立的電動(dòng)汽車相關(guān)初創(chuàng)公司InEvit的首席技術(shù)官。而現(xiàn)在由穆斯克領(lǐng)導(dǎo)的特斯拉,已經(jīng)成為美國(guó)市值最高的汽車廠商。

Bonobos創(chuàng)始人安迪·鄧恩

最近,沃爾瑪(Walmart)同意以3.1億美元收購(gòu)Bonobos,其CEO鄧恩將繼續(xù)擔(dān)任數(shù)字業(yè)務(wù)副總裁。但在該筆交易之前,鄧恩曾經(jīng)在2015年試圖辭去CEO的職務(wù)。據(jù)Pitchbook報(bào)道,與前文提到的幾位初創(chuàng)公司創(chuàng)始人一樣,鄧恩曾希望把CEO的擔(dān)子交給一位同在商界的校友——一名蔻馳(Coach)公司前高管。但這種安排持續(xù)了幾個(gè)月后,鄧恩便注意到:“這幾個(gè)月的時(shí)間讓我們明白,在這個(gè)階段,我們依舊需要由創(chuàng)始人來掌控公司。”

Munchery聯(lián)合創(chuàng)始人特里·特蘭

按需送餐初創(chuàng)公司Munchery始終無法找到可持續(xù)的商業(yè)模式。11月,一位同在商界的校友,SimplyHired的詹姆斯·伯利克接替Munchery聯(lián)合創(chuàng)始人特里·特蘭,擔(dān)任CEO。特蘭被任命為首席戰(zhàn)略官,但這未能持久。大約兩個(gè)月后,Munchery裁員30人,其中包括特蘭。

Zynga創(chuàng)始人馬克·平克斯

初創(chuàng)公司董事會(huì)拒絕創(chuàng)始人擔(dān)任CEO,不料最后卻決定還是需要?jiǎng)?chuàng)始人回歸,這種情況似乎很常見。平克斯在2007年創(chuàng)立了游戲公司Zynga,并在這家出品了《FarmVille》的公司擔(dān)任CEO直至2013年,后來他將這個(gè)職務(wù)交給了一位經(jīng)驗(yàn)豐富的微軟高管。但直到2015年,這一任命也沒有帶來公司所希望的好轉(zhuǎn),于是公司又將平克斯請(qǐng)了回來,但在一年后公司狀況仍沒有改善,結(jié)果他再次被掃地出門。一名藝電(Electronic Arts)的前高管之后接任了CEO,而平克斯則在公司擔(dān)任執(zhí)行董事長(zhǎng)。(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍/汪皓

Startup founders and their companies don't always stay a package deal.

That became even clearer Wednesday, when Uber's CEO and co-founder Travis Kalanick said he would step down from his position at the behest of his investors. Uber's financial backers hoped that doing so would allow the ride-sharing company to move past the scandals that began bombarding it earlier this year, including reports of sexual harassment and a video of Kalanick arguing with an Uber driver.

He joins a club of many other CEOs and founders who have been forced out of their company—including Steve Jobs' early ousting from Apple, and his famous return.

Still, while some founders return to the position of CEO years later, others move on to new ventures. A few evens choose to leave it all behind.

Here's what happened to some of the founders that have been pushed out of their CEO position at a company they helped build.

Etsy Co-Founder Rob Kalin

Kalin was was ousted from his CEO role in 2011 in favor of a Yahoo executive he had helped hire. At the time, user growth was beginning to stall at Etsy, and Kalin was apparently seen as an ineffective leader with goals poorly aligned with those of his investors. In a 2011 piece in Inc., Kalin reportedly called the idea of creating shareholder value "ridiculous." It's unclear exactly what Kalin is doing now, though the New York Times followed up on the former CEO in a 2016 profile. By then, Kalin had bought an old mill and filled it with a community of artisans. And he seemed in no hurry to build another startup, saying: "I’m so glad I’m not the CEO of a publicly traded company." Etsy, however, is still struggling, with the company recently replacing its CEO and cutting 22% of its workforce.

Yahoo Co-Founder Jerry Yang

Yang founded Yahoo in the late 1990s, ascended to the rank of CEO in 2007, and was out the door in 2008. Investors were displeased when the CEO appeared to fumble a takeover offer from Microsoft, first resisting the $44 billion acquisition bid in the spring of 2008, only to call for more talks after the offer was withdrawn. Eventually, Yang even left Yahoo's board in 2012, still with a 3.8% stake in the company. Yahoo's turnaround failed to materialize, and earlier this year, the company split in two, with its core internet business sold to Verizon, and its stake in Alibaba and Yahoo Japan set in a company renamed "Altaba." Yang on the other hand now sits on the board of Alibaba.

Twitter Co-Founder Jack Dorsey

He might be the CEO of two different companies now, but Jack Dorsey was once fired from one of those roles. Twitter's board ousted Dorsey in 2008, with reports that he focused too much on his hobbies including sewing and drawing. Dorsey, according to Hatching Twitter, also failed to communicate with investors and appeared to handle criticism poorly. Still, it seemed that Twitter's board wanted a CEO with Dorsey's vision — something his predecessor/successor lacked — putting him back to the CEO role in 2015. Still, shares of the company are still down 73% from their all-time high.

Zenefits Founder Parker Conrad

Conrad jumped back to his feet relatively quickly after leaving Zenefits. In 2016, the founder and then-CEO of the HR software startup was accused of regulatory impropriety — namely, he had allowed unlicensed brokers sell insurance through their program — and was forced to step down. Zenefits consequentially lost over half its value. But Conrad now has a new human resources startup called Rippling that will compete with Zenefits. Earlier this year, the company laid off 40% of its workers, and most recently, was ordered to pay $3.4 million in unpaid overtime to employees.

Nasty Gal Founder Sophia Amoruso

Amoruso ceded her role as CEO to former Lululemon executive Sheree Waterson in 2015. At the time, the company was facing flat sales, with Amoruso telling Recode that it needed a CEO with business expertise. But by late 2016, the company that started out as an eBay account filed for bankruptcy. Still, Amoruso is not out of the headlines, thanks to a Netflix series loosely based on her life named Girlboss.

Tesla Founder Martin Eberhard

It's hard to divorce Tesla from the its current CEO, Elon Musk. But the electric car maker once was helmed by its founder, Martin Eberhard. But In 2007, Eberhard, an engineer by trade, formally resigned from his role at the behest of Tesla's board, allowing Michael Marks, an early Tesla investor, to take his position. He became an employee of the company, albeit one with few responsibilities. So in early 2008, Eberhard left the company—though he still held shares of Tesla. Eberhard later tried to sue Musk, but with little success. Since then, Eberhard has become the Chief Technology Officer in his own electric-car-related startup called InEvit. Meanwhile, Tesla, now helmed by Musk, is the U.S.'s largest carmaker by market cap.

Bonobos Founder Andy Dunn

Recently, Walmart agreed to acquire Bonobos for $310 million, retaining its CEO as a digital vice president. Even before the deal though, Dunn had tried to step away as CEO in 2015. Like other startup founders before him, Dunn attempted to give his CEO duties to a business world alumna — a former Coach executive, according to Pitchbook. But arrangement lasted for a few months, before Dunn noted: “What she and I learned in just a few months is that at this stage, we still need the founder at the helm.”

Munchery Co-Founder Tri Tran

On-demand food delivery startup Munchery struggled to find a sustainable business model — to no avail. In November, a business world alum, SimplyHired's James Beriker, took over the role of CEO from co-founder Tri Tran. Tran was given the position of chief strategic officer — though that didn't last long. Roughly two months later, Munchery had let go of 30 employees, along with Tran.

Zynga Founder Mark Pincus

It seems quite common for startup boards to reject a founder as CEO — only to decide they needed their founder back after all. Pincus founded game maker Zynga in 2007, and served as the FarmVille maker's CEO until 2013, when he handed the position over to an experienced executive from Microsoft. But when that didn't bring about the turnaround the company wanted by 2015, Pincus was ushered back in — only to roll right back out the door a year later when the company still didn't improve. A former executive from Electronic Arts then took on the role, while Pincus stayed on as the executive chairman.

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