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維珍集團創(chuàng)始人、自稱討厭領(lǐng)帶的億萬富翁理查德·布蘭森仍在繁忙的日程中仍堅持抽時間來讀書。

多年來，布蘭森已經(jīng)推薦了幾十本書籍，這些書一直吸引著他，并幫他成長為生意人。

我們無法保證大家能沿著布蘭森的足跡邁進，但這些書當然有可能讓大家找到正確的方向。

1. 《1984》作者：喬治·奧威爾

雖然首次出版于1950年，但這部小說在1984年及以后一直有著深遠的影響。作品描繪了一個未來的反烏托邦社會，政府監(jiān)視著人們的一舉一動，在某些情況下還會施以懲罰。

2017年1月底，白宮高級顧問凱莉安妮·康韋“另一種事實”的說法讓這本書的銷量急劇上升。

布蘭森把《1984》納入人生必讀的65本書中，部分原因是它隨時都能提醒人們保持警惕和懷疑。

Richard Branson, the Virgin Group Founder and self-described tie-loathing billionaire, still finds time in his busy schedule to read.

Over the years he has offered up dozens of titles that have kept his attention and helped him grow as a businessman.

We can't guarantee you'll follow in the entrepreneur's footsteps, but the books could certainly set you in the right direction.

1. '1984' by George Orwell

Though it may be a work of fiction first published in 1950, "1984" has been echoing ever since the actual year came and went. The book envisions a dystopic future society in which the government monitors, and in some cases punishes, people's every move.

Sales of the book spiked in late January of 2017 when Kellyanne Conway introduced the term "alternative facts."

Branson included it on his list of the top 65 books to read in a lifetime, in part because of its timeliness in reminding people to stay vigilant and skeptical.

2. "Black Box Thinking" by Matthew Syed

Failure is a key component of any successful system, but only if the people at the controls understand what went wrong.

In "Black Box Thinking,"journalist Matthew Syed explores why some people try to ignore their mistakes and others confront them deliberately. Syed pushes people to adopt a growth mindset, as the psychologist Carol Dweck calls it, rather than a fixed mindset.

"It advocates for changing attitudes towards failure, and understanding that the only way we learn is by trying things and altering our behaviour based on the results," Branson writes on his blog.

3. 《結(jié)束反毒品戰(zhàn)爭》作者：理查德·布蘭森

這本書由布蘭森本人編輯（他寫道：“我實在忍不住要把自己做了些貢獻的一本書塞進去?！保渲袇R集的論文都和世界上打擊毒品的行動有關(guān)，其中包括許多失敗案例。

布蘭森寫道：“它通過一組如此聰明的專家來解釋全球毒品政策改革為什么那么重要。”這些人中包括慈善家喬治·索羅斯、墨西哥前總統(tǒng)埃內(nèi)斯托·塞迪略以及瑞士聯(lián)邦前總統(tǒng)露特·德萊富斯等人。

布蘭森解釋說：“對待毒品的態(tài)度正迅速從犯罪行為變成健康問題。讀了這本書的人都會明白其中的道理?！?/p>

3. "Ending the War on Drugs" by Richard Branson

Edited by Branson himself ("I couldnt resist sneaking in a book I contributed to," he writes) "Ending the War on Drugs" is a compilation of essays about the global drug war and the many failed attempts to end it.

"It brings together such a smart group of experts to explain why global drug policy reform is so important," Branson writes. The list includes philanthropist George Soros, former Mexican president Ernesto Zedillo, and former Swiss president Ruth Dreifuss, among others.

"Attitudes towards treating drugs as a health issue, not a criminal problem, are changing fast," Branson explains. "Anyone who reads this book will understand why."

4. 《斯坦貝克攜犬橫越美國》作者：約翰·斯坦貝克

牽著自己的貴賓犬橫穿美國的斯坦貝克在這本書里介紹了跟最真實美國民眾打交道的經(jīng)歷。

他駕車駛過國家公園、偏僻的鄉(xiāng)間道路、小鎮(zhèn)和大城市，接觸到了美國的方方面面，并為讀者呈現(xiàn)了美國人的全方位畫卷。

布蘭森更多地把它看作一本生活指南，而非旅游指南。

他寫道：“這本書讓你看到生活中的小樂趣，以及這些重要而短暫的時刻中偉大的人性奇跡?！?/p>

4. "Travels with Charley in Search of America" by John Steinbeck

Criss-crossing the US with his French poodle in tow, Steinbeck shares his experiences meeting America's most down-home folks in "Travels with Charley."

Steinbeck drives through national parks, back country roads, small towns, and big cities. He encounters every slice of Americana there is, and presents the reader with a full picture of who calls the country home.

Branson looks upon the book less as a guide for leading, he says, than as a guide for living.

"It opens your eyes to the small pleasures of life, and the great wonders of humanity in the little moments that matter," he writes.

5. 《宇宙》作者：卡爾·薩根

《宇宙》于1980年配合同名電視節(jié)目出版，其中的圖示章節(jié)其實是想讓讀者感到震驚。

作為天文學家，薩根帶著大家回到數(shù)百億年前的宇宙，然后從宇宙學和人類學的角度交替追蹤它的發(fā)展變化。

這本書是科學領(lǐng)域的一部開創(chuàng)性著作，應該能讓所有開始認為自己是萬物中心的人感覺到自身的卑微。

5. 'Cosmos' by Carl Sagan

Published in 1980 in tandem with the TV show by the same name, "Cosmos" includes illustrated chapters essentially meant to blow the reader's mind.

Sagan, an astronomer, takes you back tens of billions of years into the history of the universe and traces its evolution through cosmological and anthropological shifts.

The book is a seminal work in the field of science and should humble anyone who starts to feel like they are the center of everything.

6. 《如果我只能告訴你一件事》作者：理查德·里德

對人的人生指導源泉，理查德·里德有著無法滿足的好奇心，這一點讓他變得被人熟知，因為他向所有人尋求建議。

在這本書里，里德把多年來他獲得的最佳建議收集在了一起。這些建議來自名人、運動員、政界人士以及企業(yè)家（包括布蘭森）。

布蘭森解釋說：“這些人各式各樣，都很有趣，他們都把重點放在真切的經(jīng)驗教訓上。我喜歡時不時讀上一章，以便獲取靈感?！?/p>

6. "If I Could Tell You Just One Thing" by Richard Reed

Author Richard Reed has an insatiable desire to learn what guides other people's lives, and he makes it known by asking anyone and everyone for advice.

In "If I Could Tell You Just One Thing," Reed brings together the best pieces of advice he's received over the years from notable celebrities, athletes, politicians, and entrepreneurs (Branson included).

"They highlight tangible lessons from a diverse range of interesting people, and I like to read a chapter every now and then to get inspired," Branson explains.

7. 《贏家》作者：阿拉斯泰爾·坎貝爾

記者兼政治助理的阿拉斯泰爾·坎貝爾在這本書里全面探討了構(gòu)成成功故事的要素。

為在日常生活中實現(xiàn)最大收益，一些最富有、取得很高成就的人都依賴類似的行為模式，無論是醒來的時間還是鍛煉身體的時間，或是抽空來查看郵件。

就像里德的《如果我只能告訴你一件事》一樣，布蘭森說他會時不時地拿起《贏家》來讀上幾章，目的是提醒自己已經(jīng)走出去了多遠，以及在哪些方面還有成長空間。

7. "Winners" by Alastair Campbell

Journalist and political aide Alastair Campbell takes an exhaustive look at the ingredients that make up a success story in "Winners: And How They Succeed."

Some of the wealthiest and high-achieving people all rely on similar patterns of behavior to get the most out of their days, whether it's waking up and exercising at certain times of the day or finding time to check email.

Like Reed's book, Branson says he reads a few chapters at a time to remind himself how far he's come and where he still has room to grow.

8. 《從為什么開始》作者：西蒙·斯涅克

斯涅克是一位領(lǐng)導力專家，他相信只有帶著具體目標，或者找到存在的原因后，人們才能有效地經(jīng)營自己的公司。

《從為什么開始》畫出了三個同心圓。斯涅克把最外邊的圓叫做“什么”，把中間的叫做“怎么做”，最里面的叫做“為什么”。對企業(yè)來說,越靠里的圓圈越不可或缺。

斯涅克認為，太多的公司都專注于自己制造“什么”，而不是自己“為什么”。要制造這樣的產(chǎn)品。只有為自己的經(jīng)營活動找到一個堅實的理由，公司才能跟客戶聯(lián)系在一起。（財富中文網(wǎng)）

8. 'Start With Why' by Simon Sinek

Sinek is a leadership expert who believes companies can't run effectively unless they approach their business with a specific purpose — or a reason for existing.

"Start With Why" describes a diagram of three concentric circles. The outermost ring he calls "What," the second "How," and the innermost ring "Why." The closer each circle is to the center, the more integral it is to business.

Too many companies focus on what they produce, not what they produce it, Sinek claims. Only by having a rock-solid reason for being in operation can companies connect with their customers.