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艾利森·埃斯波西托經(jīng)常會(huì)收到陌生人發(fā)來(lái)的電子郵件，平均每天有五到十封之多。很多人寫(xiě)信問(wèn)她，如何才能進(jìn)入科技界工作，如何才能變換職業(yè)，以及咨詢自己的簡(jiǎn)歷是不是有什么問(wèn)題，等等。

埃斯波西托曾在Foursquare公司做過(guò)文案，在谷歌公司做過(guò)內(nèi)容經(jīng)理，現(xiàn)在她創(chuàng)辦了一家名叫Tech Ladies的公司。Tech Ladies是一個(gè)網(wǎng)絡(luò)社區(qū)，它一方面將女性與科技業(yè)的職位進(jìn)行匹配，另一方面也對(duì)科技界的職場(chǎng)女性提供各種支持。雖然埃斯波西托每天日理萬(wàn)機(jī)，但你要想認(rèn)識(shí)她也不難，只要知道如何寫(xiě)好“冷郵件”就可以。

那么，她平時(shí)愿意回復(fù)哪種“冷郵件”呢？以下是她的一些建議。

1、寫(xiě)給正確的人

在谷歌工作期間，經(jīng)常有人寫(xiě)郵件問(wèn)埃斯波西托關(guān)于如何在谷歌求職的問(wèn)題。很多人想進(jìn)入的部門也根本不是她所在的那個(gè)部門。她表示：“如果你想問(wèn)一個(gè)在大公司工作的人，那么你問(wèn)的人要盡量離你想去的部門近一些?！?/p>

“在寫(xiě)電子郵件之前，先做一番研究，比如你可以在領(lǐng)英（LinkedIn）上搜索一番，將目標(biāo)定位得越準(zhǔn)確越好?！比绻阆胝乙粋€(gè)市場(chǎng)部門的工作，卻寫(xiě)信給了一個(gè)在財(cái)務(wù)部門工作的人，結(jié)果自然可想而知?！?/p>

2、你想要什么？別說(shuō)“向你請(qǐng)教一下”。

埃斯波西托表示：“你的問(wèn)題越明確越好。有的人發(fā)郵件不說(shuō)正事，先說(shuō)：‘你好，在嗎？’千萬(wàn)別干這種事。接到這種郵件，我只能回復(fù)：‘我能幫你什么？’這樣你就把責(zé)任拋到了你想問(wèn)的那個(gè)人身上?！?/p>

郵件里最好只問(wèn)一個(gè)問(wèn)題。比如“下一步我該找一個(gè)什么樣的工作？請(qǐng)給出建議。”或者“我創(chuàng)辦的這家公司要想獲得初步成功，我應(yīng)該去請(qǐng)求誰(shuí)的幫助？”等等。

在提問(wèn)的時(shí)候，一定不要說(shuō)“向您請(qǐng)教一下”這種模棱兩可的話。你應(yīng)該想想，如果你有機(jī)會(huì)向?qū)Ψ疆?dāng)面請(qǐng)教的話，你最想問(wèn)的問(wèn)題是什么？在郵件里直接問(wèn)對(duì)方這個(gè)問(wèn)題就可以了。

3、不要請(qǐng)對(duì)方喝咖啡

埃斯波西托表示：“經(jīng)常有人發(fā)郵件給我，直白地邀請(qǐng)我喝咖啡。這就好比兩個(gè)人還未曾謀面，你就要邀請(qǐng)對(duì)方去約會(huì)一樣?！备螞r埃斯波西托也根本沒(méi)有時(shí)間跟所有邀請(qǐng)她的人出去喝咖啡。

“要有耐心，對(duì)對(duì)方產(chǎn)生更多的了解，然后建立私人的聯(lián)系。如果你倆的對(duì)話進(jìn)行得不錯(cuò)，你可以先要求跟對(duì)方通電話。不要一開(kāi)始就提喝咖啡，因?yàn)槊β档娜嗣刻於家獞?yīng)對(duì)很多這樣的請(qǐng)求。”

4、索取的同時(shí)別忘了付出

埃斯波西托經(jīng)常強(qiáng)調(diào)，在索取的同時(shí)千萬(wàn)不能忘了付出。如果你剛剛開(kāi)始工作或者創(chuàng)業(yè)，或者你正打算換工作，“你可能暫時(shí)沒(méi)有什么東西可以給予對(duì)方。”當(dāng)埃斯波西托還是個(gè)職場(chǎng)新人時(shí)，每次她想認(rèn)識(shí)一個(gè)陌生人，她經(jīng)常會(huì)主動(dòng)提出，愿意替對(duì)方做一些文字編輯方面的工作。

她也承認(rèn)：“當(dāng)然，很少有人有文字校對(duì)之類的工作要做。不過(guò)即便他們暫時(shí)沒(méi)有需要你替他們做的事，這也表明了你把你們之間的關(guān)系視為一種雙向的關(guān)系，而這就是一段很好的人際關(guān)系的開(kāi)始?！保ㄘ?cái)富中文網(wǎng)）

譯者：樸成奎

Allison Esposito gets a lot of cold emails—between five and ten every day, she estimates. People want to know how to break into tech, how to switch careers, and what’s wrong with their resume, among other things.

Allison has been a copywriter for Foursquare, a content manager at Google, and now she runs Tech Ladies, a community that connects women to tech jobs and generally supports women in tech. Her roles are impressive, but she’s approachable, she said. And so are most people. You just have to write the right cold email.

Here are her tips on writing the sort of cold email she’d be eager to answer.

Email the Right Person

At Google, Allison got job inquiries all the time. Often for totally different departments than the one she worked in. “If you are asking someone at a very big company, try to get someone as close to the department as you can,” she said.

“Do your research to get as close to the person, and do some LinkedIn (lnkd) stalking to try to make it as relevant as possible.” If you’re looking for a job in marketing and email someone in the finance department, they won’t be impressed.

What Do You Want? And Don’t Say to “Pick Your Brain.”

“Be as specific as possible in your ask,” Allison said. “Sometimes you get these emails that are like, ‘Hey, what’s up.'” Don’t do that. “I end up writing back with ‘what can I help you with’, which is putting the onus on the person you’re asking.”

One question is best, said Allison. Do you want advice on what job to look for next? Or whom you should reach out to help get your startup off the ground?

Your one question should not be “Can I pick your brain.” Way too vague. Think of the first question you’d ask them should you have the opportunity to “pick your brain” and ask that instead.

Don’t Ask Them for Coffee

“Something I see happen a lot is people will email me and straight up ask me for coffee,” said Allison. “That’s going straight to asking someone on a date before you meet them.” Not to mention, it would be impossible for Allison to have coffee with everyone who asks.

“Wait, learn more about them, make a personal connection. And if you can get a conversation going, maybe ask for a phone call first. Don’t open with coffee because busy people get a lot of that.”

Ask and Offer

In the Tech Ladies community, Allison tries to keep the ask-to-offer ratio equal. If you’re just starting off in your career or changing careers, “the hard thing is that you don’t have something great to offer, yet.” When Allison was new in her career she used to offer copyediting services to people she was reaching out to cold.

Sure, “it’s pretty rare that anyone needs anything proofread,” she admitted. But “even if they don’t take you up on it, it does show that you’re thinking of this as a two-way relationship,” she said. “You see this as a beginning of a great networking relationship.”