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作為跨國公司的首席執(zhí)行官，我去過很多地方。每次出國，我都會和不認(rèn)識的人見面，吸收不同的文化，敬畏地欣賞這顆非凡的星球。

但在許多地方我看到一些并不美好的畫面，就是數(shù)量驚人的廢棄物，常常棄置在路邊，堆積在城市里，還污染了海洋。這讓我深感不安，而更讓我難受的是這一切本可以防止。我們必須做出改變，而且可以從家門口開始。

這幾年，美國對鋁和許多普通塑料的回收利用率不斷下降。結(jié)果就是每年有2200萬噸的可回收生活廢棄物被掩埋。實(shí)際上，研究表明在美國近70%的可回收塑料瓶最終被掩埋、扔在街上或拋進(jìn)了大海。

美國人已經(jīng)放棄回收利用廢品了嗎？我認(rèn)為并不是。近四分之三的人都表示回收利用很重要，而且應(yīng)該優(yōu)先處理。

更有可能的情況是，美國人只是不知道究竟怎么回收廢品，或者找不到廢品回收箱。百事公司在回收利用方面的投資已經(jīng)持續(xù)近10年，途徑包括廢品回收項(xiàng)目PepsiCo Recycling Program以及Closed Loop Fund等組織。僅在美國，我們就為廢物回收利用投入了大約5500萬美元。我們還是美國最大的回收塑料使用者之一。如果有更多的回收塑料，我們還會繼續(xù)買下。但我們意識到，這些措施還不夠。

正因如此，百事開始和旨在促進(jìn)廢品回收利用的組織The Recycling Partnership合作，共同推出了“全方位回收”（All In On Recycling）活動，目標(biāo)是未來五年改變生活廢棄物回收利用率下降的情況。我們的共同目標(biāo)是在五年里從美國各地的家庭多回收70億個容器以及其他可回收物。

我們還發(fā)出挑戰(zhàn)，讓人們自行制定“全方位回收”目標(biāo)加入活動。作為此項(xiàng)挑戰(zhàn)的一部分，百事基金會（PepsiCo Foundation）拿出了1000萬美元，我們希望發(fā)展成規(guī)模達(dá)2500萬美元的行業(yè)基金。除了飲食行業(yè)貢獻(xiàn)，參加此項(xiàng)活動的2800多個社區(qū)將籌集大約三倍，也就是7500萬美元的市政資金，最終投入的資金達(dá)到1億美元。

這些資金將幫助2500萬個家庭，提供重要的回收利用教育和多家庭回收利用項(xiàng)目。另外，每個垃圾桶旁邊都應(yīng)該有一個廢品回收箱，因此我們將提供路邊手推車——實(shí)踐證明采取此舉后回收的廢品數(shù)量可以翻倍。The Recycling Partnership估算，如果多利用回收材料而不是制造全新產(chǎn)品，二氧化碳排放量可以減少550萬噸，相當(dāng)于路上少了100多萬輛汽車。

當(dāng)然，要解決全世界的廢品回收問題不能只靠某項(xiàng)合作。還需要新的思路，包括和政府決策機(jī)構(gòu)就監(jiān)管框架進(jìn)行合作，從而鼓勵廢品回收，讓全世界最聰明的人聚在一起，用創(chuàng)新方法解決問題。百事內(nèi)部已經(jīng)采取行動，比如少用包裝材料以及投資新技術(shù)，爭取到2025年實(shí)現(xiàn)所有包裝材料都可回收、可堆肥或者可生物降解的目標(biāo)。

我一直認(rèn)為企業(yè)無法在真空中運(yùn)作，我們對社區(qū)負(fù)有責(zé)任。但許多公司在回收產(chǎn)品方面都沒有承擔(dān)起相應(yīng)的責(zé)任，而且長期如此。如果其他公司愿意和我們一起進(jìn)行“全方位回收”，情況就可以改變。今天就開始行動吧。（財(cái)富中文網(wǎng)）

盧英德是百事公司董事長兼首席執(zhí)行官。

譯者：Charlie

審校：夏林

As CEO of a global company, I do a lot of traveling. Every time I go abroad, I meet new people, absorb different cultures, and gaze in awe at the beauty of our extraordinary planet.

But in too many places, I also see something else: an alarming amount of waste by the side of the road, piling up in our cities and polluting our oceans. It’s deeply troubling, all the more so because it’s altogether preventable. Something has to change, and we can start here at home.

Over the past few years, recycling rates for aluminum and many common plastics have been falling in the United States. The result: 22 million tons of household recyclables are landfilled every year. In fact, studies show that almost 70% of all potentially recyclable plastic bottles in the United States end up in landfills, on the street, or in the ocean.

Have Americans given up on recycling? I don’t think so. Nearly three-fourths say they believe recycling is important and should be a priority.

More likely, Americans simply don’t know exactly how to recycle, or lack ready access to a recycling bin. At PepsiCo , we have been investing in recycling for almost 10 years through the PepsiCo Recycling Program and organizations like the Closed Loop Fund, committing a total of approximately $55 million to recovery efforts in the U.S. alone. We are also one of the largest users of recycled plastic in the U.S. In fact, if more were available, we’d buy it. But we recognize that these efforts are simply not enough.

That’s why PepsiCo is partnering with The Recycling Partnership on an initiative we’re calling “All In On Recycling” to reverse the decline in U.S. residential recycling rates over the next five years. Together we’re aiming to capture as many as 7 billion additional containers over that period, along with other recyclable materials from households across the United States.

And we’re challenging others to join us by making their own commitment to go “All In On Recycling.” As part of the challenge, the PepsiCo Foundation is investing $10 million in what we hope will become a $25 million industry-wide fund. In addition to the contributions from our industry, the more than 2,800 communities that participate in the initiative will triple our collective investment, catalyzing roughly $75 million in municipal funding, and bringing the total amount of support to $100 million.

That support will help 25 million families by providing critical recycling education and single and multi-family home recycling programs. And because every trash can should have a recycling bin by its side, we’ll offer curbside carts—a proven way to double the amount of recyclables recovered. The Recycling Partnership also estimates that by using recycled materials instead of manufacturing new ones, this collaboration will allow us to avoid emitting 5.5 million tons of CO2, the equivalent of removing more than 1 million cars from the road for a year.

Of course, what’s required to meet the challenge of recycling the world’s waste is more than a single partnership. What’s required are new ways of thinking, including working with policymakers on regulatory frameworks that can encourage recycling, and bringing together some of the world’s most brilliant minds to innovate our way out of this problem. We’ve been trying to do our part at PepsiCo by using less packaging material and investing in new technologies to meet the goal of having 100% of our packaging be recyclable, compostable, or biodegradable by 2025.

I’ve always believed corporations do not operate in a vacuum—we have responsibilities to the communities we serve. For too long, many companies have not met those responsibilities when it comes to recycling the products we make. If other companies are willing to join us and go “All In On Recycling,” that can change—starting today.

Indra K. Nooyi is chairman and CEO of PepsiCo.