當今的首席財務官并不只是和錢打交道。是的,他們基本上仍是以財務為主,畢竟頭銜就是這么說的,然而為了獲得成功,首席財務官必須越來越多地參與到各類業(yè)務當中。 本周一,《財富》最具影響力的商界女性國際峰會在蒙特利爾拉開帷幕,四位首席財務官展開了對話,她們是加拿大皇家銀行資本市場的帕提·舒加特、楓葉體育娛樂公司的辛西婭·帝萬、設計公司斯坦泰克的特麗莎·讓,以及美敦力公司的凱倫·帕克希爾。盡管來自于不同的行業(yè),但這些高管們一致認為:首席財務官的職責正在向大而全的方向轉(zhuǎn)變,公、私營領域的公司皆是如此。 首席財務官如今介入了數(shù)字轉(zhuǎn)型舉措、網(wǎng)絡安全和整體業(yè)務策略。而且隨著公司關注重點的變化,這些領域也將隨之擴大。 讓指出,“當我想起首席財務官的職責時,真正浮現(xiàn)在我腦海中而且發(fā)生變化的是:有一種力量一直推動著我們留意在傳統(tǒng)意義上本不屬于財務范疇的業(yè)務。我在參加投資者會議時發(fā)現(xiàn),投資者希望知道,‘公司有哪些多元化和包容性政策?你是怎么做的?你都會跟蹤哪些指標?’10年前,我不會遇到這類問題。” 人們對業(yè)務數(shù)字的關注點也發(fā)生了變化。盡管首席財務官和投資者此前更關注每個季度的業(yè)績和實現(xiàn)短期增長,但目前又出現(xiàn)了一個新的關注點:可持續(xù)發(fā)展和實現(xiàn)長期目標。 帕克希爾說:“實際上,首席財務官的職責是確保實現(xiàn)公司的長期可持續(xù)發(fā)展以及幫助公司獲得成功。這樣做的話,首席財務官便會介入幾乎所有與長期成功有關的事務。成功通常都是用財務業(yè)績、數(shù)據(jù)和統(tǒng)計信息來衡量。而作為首席財務官,我們的業(yè)績也得依靠數(shù)據(jù)、統(tǒng)計信息和財務業(yè)績。綜上所述,首席財務官職責范疇遠超過財務報告的原因也就一目了然了?!保ㄘ敻恢形木W(wǎng)) 譯者:Pessy 審校:夏林 |
The chief financial officers of today aren’t just about dollars. Yes, they’re still focused largely on the financial—it’s in the title after all—but in order to be successful, they must increasingly be involved in all parts of the business. Fortune’s Most Powerful Women International Summit in Montreal kicked off Monday with a conversation among four CFOs: Patti Shugart of RBC Capital Markets, Cynthia Devine of Maple Leaf Sports & Entertainment, Theresa Jang of Stantec, and Karen Parkhill of Medtronic. Despite their varied industries, the executives agreed on one thing— the CFO role is evolving into an all-encompassing position within both public and private companies. CFOs are now involved in digital transitioning efforts, cybersecurity, and overall business strategies. And as priorities change, those areas are growing as well. “What really comes to mind as I think about the role of CFO and what’s evolved is this drive for us to actually be aware of what traditionally would have been not a financial matter. I sit in meetings with investors and they want to know, ‘What’s your diversity and inclusivity policy? How are you doing? What are the metrics that you’re tracking?’ Ten years ago I wouldn’t have had that conversation,” Jang noted. The numbers side of business has also taken a turn. While CFOs and investors were previously more focused on each quarter and achieving short-term growth, there’s a new emphasis on sustainability and meeting long-term goals. “The CFO is really a role where we’re focused on ensuring that we drive the long-term sustainability and success of our company,” Parkhill said. “In doing so, you get involved in almost everything when you’re looking at the long-term success. Success is often measured in financial performance and in data and statistics. And the CFO role, we thrive on data and statistics and financial performance. That’s why the role has evolved to be something far greater than just financial reporting.” |