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想登上月球，并不一定需要航天飛機。

這話出自不是不可能實驗室公司（Not Impossible Labs）的首席執(zhí)行官米克·艾伯林和不合理公司（Unreasonable）的首席執(zhí)行官丹尼爾·愛普斯坦，這兩位創(chuàng)業(yè)家活躍在拓展可能性的最前沿。兩人于上周二現(xiàn)身在圣迭戈舉辦的《財富》頭腦風(fēng)暴健康會議，對與會者說，每個人都能夠成為推動世界變革的代理人。

艾伯林說，改變當(dāng)然不需要專業(yè)技能?！拔覀冃枰牟贿^是人。”他在說起自己公司的項目時表示，“只要你能呼吸空氣，具有造血功能就符合條件。”

他說，你只需要看到荒謬的地方，然后問為什么。之后“不自覺的作戰(zhàn)計劃”會自然出現(xiàn)，解決問題。

例如，艾伯林承認(rèn)他過去以為所有患肌萎縮側(cè)索硬化癥（ALS）這種神經(jīng)系統(tǒng)疾病的人都能像已故天體物理學(xué)家斯蒂芬·霍金一樣使用計算機系統(tǒng)，擁有獨一無二的聲音和交流方式。但事實并非如此。艾伯林在洛杉磯遇到了一位癱瘓的涂鴉藝術(shù)家，他交流時用的是“一張紙”。

艾伯林說：“我想，‘這太扯了，必須要改變?！庇谑撬墓緶?zhǔn)備了便宜的太陽鏡，在上面纏上電線和攝像頭，把攝像頭轉(zhuǎn)過去以追蹤這位藝術(shù)家的瞳孔，這樣就能在屏幕上畫畫?！坝幸惶煸缟衔倚褋砗?，發(fā)現(xiàn)我們?nèi)脒x了《時代》周刊（Time）的年度50大發(fā)明?！彼f。

現(xiàn)在這位藝術(shù)家可以寫作，可以交流，而最棒的是，他可以創(chuàng)作涂鴉了。“這件事的意義在于可以發(fā)揮一個人的潛力，賦予他們原本可能無法享有的權(quán)利?！卑终f。

愛普斯坦則認(rèn)為，如果我們致力于給創(chuàng)業(yè)家提供支持，這種變革可以在很多領(lǐng)域里得到復(fù)制?！皞ゴ蟮膭?chuàng)意有幾百萬個。”他說，“至少在美國，缺少的并不是資本。而是勇氣?！?/p>

為了把想法變成現(xiàn)實，創(chuàng)業(yè)家并不害怕用他們擁有的一切去冒險，而且可能已經(jīng)這么做了。愛普斯坦說：“那段旅程孤獨得難以想象，艱辛得難以想象，而且勝算不大?！边@也是為什么他要給這些人提供支持。不合理公司投資的業(yè)務(wù)已經(jīng)籌資21億美元，經(jīng)營范圍覆蓋36個國家。他補充道，他們公司為180位成長型公司的首席執(zhí)行官提供支持，但“對人們的影響”——這180名創(chuàng)業(yè)家共能影響3億人——“才是最重要的?！?/p>

在電影人、制片人艾伯林看來，變革的根源來自于對個體的關(guān)注。他說，他的不是不可能實驗室沒有太多資金進(jìn)行項目投資：“對我們來說，要使用最得天獨厚的工具”講出最引人入勝的故事。比如說，別想著要講一個關(guān)于饑餓的故事，要講一個關(guān)于某一個人的故事?！拔覀?yōu)橐粋€人解決問題?！彼f，“這樣他們就有了講故事的機會。”

艾伯林講了個故事。他用設(shè)備給一個蘇丹人制作了一條假臂——也因此建起了全球首個3D義肢打印實驗室。等他飛回洛杉磯時，當(dāng)?shù)氐拇迕駛円呀?jīng)又制作了三條新的假臂?！斑@就是我們所說的幫助一個人，就幫助了很多人?！卑终f。

愛普斯坦說，他們公司的守護(hù)神是19世紀(jì)的劇作家喬治·蕭伯納，原因是下面這段話：“講理的人適應(yīng)世界。不講理的人堅持嘗試讓世界適應(yīng)自己。因此，所有進(jìn)步都取決于不講理的人?！?/p>

“蕭伯納說的對。”愛普斯坦說，“當(dāng)今世界里，如果進(jìn)步取決于不講理的人，我們就必須得把賭注押在他們身上?！?/p>

他又補充道：“同理心可以建立帝國。這是我們的信條之一。”

艾伯林說，任何人都可以做出改變——我們都有這種能力?！拔覀儾皇且鉀Q世界的問題；我們知道我們做不到?！彼f的是自己公司，“我們要做的不是激勵人們——因為[這么做就意味著]我在賦予你權(quán)力。我們想提醒人們，你有權(quán)這樣做。這和學(xué)歷或文憑無關(guān)，重要的是潛力。”

而且不是一定要開發(fā)花哨的新設(shè)備才能實現(xiàn)愿景。“不一定得是復(fù)雜的讓人嘖嘖稱奇的設(shè)備?！彼f，“答案可以非常簡單?！保ㄘ敻恢形木W(wǎng)）

譯者：Agatha

You don’t need a space shuttle to take a shot at the moon.

That mantra comes courtesy of two entrepreneurs operating at the cutting edge of possibility, Not Impossible Labs CEO Mick Ebeling and Unreasonable CEO Daniel Epstein. The pair appeared at Fortune’s Brainstorm Health conference in San Diego on last Tuesday to explain how attendees could be change-agents for the world.

It certainly doesn’t require specialized skills, Ebeling said. “We look for things that you see as a human being,” he said, speaking to his company’s projects. “Your qualifications are that you breathe air and pump blood.”

All you need to do, he said, is see an absurdity and ask, why? An “ego-less attack plan” to solve the problem is sure to follow.

For example, Ebeling acknowledged that he had assumed people with amyotrophic lateral sclerosis, the neurological disease known as ALS, all had access to the computing equipment that gave the late astrophysicist Stephen Hawking his distinct voice and means of communication. That’s not true. Ebeling met a paralyzed graffiti artist in Los Angeles who used “a piece of paper” to communicate.

“I thought, ‘That’s F’d, gotta change that,’” Ebeling said. So his company took cheap sunglasses, taped wire and a camera to them, and turned it around so that it could track his pupil to draw on a screen. “I woke up one day and we were a Time magazine Top 50 Invention of the Year,” he said.

Now the artist can write, communicate, and—best of all—create graffiti. “It’s about channeling what potential a human has and giving them access that they otherwise wouldn’t have had,” Ebeling said.

That dynamic can be replicated in a number of areas if we commit to backing entrepreneurs, Epstein argued. “There are millions of great ideas,” he said. “And in the United States, at least, there’s not a shortage of capital, either. But there’s a dearth of courage.”

Entrepreneurs are not afraid to risk everything they have, and could have, to will something into existence. “That journey is incredibly lonely and incredibly hard—the odds are stacked against you,” Epstein said. That’s why he bets on them. The businesses that Unreasonable supports have raised $2.1 billion and operate in 36 countries. The company supports 180 growth equity CEOs, he added, but “the impact on people”—some 300 million within reach of those 180 entrepreneurs—”is what matters.”

For filmmaker and producer Ebeling, change comes by focusing on a single person. His Not Impossible Labs didn’t have much money to invest in its projects: “For us, you use the tools that you have been blessed with” to tell a compelling story, he said. Don’t try to tell the story of, say, hunger; try to tell the story of a single individual. “We solve a problem for one person,” he said. “It gives people the chance to relate to them.”

Ebeling offered an anecdote. His outfit built a prosthetic arm—and in doing so, stood up the world’s first 3D printing prosthetic lab—for a person in Sudan. By the time he flew back to Los Angeles, fellow villagers had made three more arms. “That’s the help one, help many,” Ebeling said.

Epstein said his company’s patron saint is 19th century playwright George Bernard Shaw, owing to the following passage: “The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

“George Bernard Shaw is right,” Epstein said. “In the world we live in today, if progress depends on unreasonable people, we can’t afford not to bet on them.”

He added: “Empathy builds empires. That’s one of our beliefs.”

Anyone can make change, Ebeling said—we all have that capacity. “We don’t want to solve the world’s problems; we know that we can’t,” he said of his own company. “We don’t want to inspire people—[that would be] me granting power to you. We want to remind you that you have permission to go do it. It’s not about degrees or diplomas, but potential.”

And you don’t need to develop fancy new equipment to see your vision through. “It doesn’t have to be complicated and confangled,” he said. “It can be very simple.”