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成功的關(guān)鍵在于持續(xù)改進(jìn)

William Craig
2019-07-02

世界上并不存在放之四海而皆準(zhǔn)的商業(yè)模式。只要努力進(jìn)行持續(xù)改進(jìn),任何公司都有機(jī)會(huì)收獲成功。

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領(lǐng)導(dǎo)力內(nèi)部網(wǎng)絡(luò)是一個(gè)在線社區(qū),最有思想、最具影響力的商界人士將在此回答關(guān)于職業(yè)與領(lǐng)導(dǎo)力的問(wèn)題。今天我們的問(wèn)題是:保持公司成功的最佳途徑是什么?以下為WebpageFX公司的創(chuàng)始人及總裁威廉·格雷格的回答。

世界上不存在適用于所有公司的商業(yè)模式。但任何公司都有機(jī)會(huì)成功——只要它們能夠采納這種集體思維:努力進(jìn)行持續(xù)改進(jìn)。如果一家公司持續(xù)尋求自我改進(jìn),成功就是水到渠成的事情。你的團(tuán)隊(duì)會(huì)變得效率更高,客戶會(huì)得到更好的成果,你的流程會(huì)變得更有效率。這些變化可能會(huì)從小處開始,并且要花幾周、幾個(gè)月甚至幾年的時(shí)間才可以初見成效,但我敢保證,未來(lái)你一定會(huì)感謝自己最初的決定。

商業(yè)世界的圖景一直在變化。在許多不同行業(yè),新的成功指標(biāo)正在變得越來(lái)越重要。許多公司遇到的一項(xiàng)巨大挑戰(zhàn)在于,他們認(rèn)為這些指標(biāo)與傳統(tǒng)商業(yè)模式?jīng)]有任何關(guān)系。例如,可口可樂(lè)公司在2014年發(fā)布的一項(xiàng)研究顯示,許多首席執(zhí)行官相信,盈利能力和股東價(jià)值未來(lái)依舊是最重要的成功指標(biāo)。但未來(lái)的領(lǐng)導(dǎo)者(尤其是被稱為千禧一代的80后和90后)卻認(rèn)為,作為預(yù)測(cè)公司成功的指標(biāo),環(huán)境和社會(huì)影響、未來(lái)人才的培養(yǎng),以及創(chuàng)新能力,將變得越來(lái)越重要。

在你的公司努力進(jìn)行持續(xù)完善的過(guò)程中,這些未來(lái)的成功指標(biāo)也會(huì)隨之發(fā)展。如果你的日常任務(wù)包括解決團(tuán)隊(duì)效率低下的問(wèn)題,未來(lái)你便會(huì)學(xué)會(huì)如何促進(jìn)創(chuàng)新,如何解決人才招聘與培養(yǎng)等問(wèn)題。簡(jiǎn)而言之,你要學(xué)會(huì)一家公司如何主動(dòng)進(jìn)化。如果你認(rèn)為公司目前缺乏自我完善的動(dòng)力,你可以從下面幾個(gè)方面入手,將這種思維融入到公司文化當(dāng)中:

你是否已經(jīng)將工作做到最好?

你的公司應(yīng)該做些什么來(lái)創(chuàng)建更好的產(chǎn)品,或改善服務(wù)質(zhì)量?如何讓你的客戶變得比現(xiàn)在更滿意?或許,目前你并沒(méi)有進(jìn)行這些改變的時(shí)間、資源或人力,但只要你能夠持續(xù)跟蹤這些改善措施,只要有機(jī)會(huì)便付諸實(shí)施,你肯定可以看到成功的曙光。即便是提高員工效率和積極性,也能夠影響公司財(cái)務(wù)上的成功,所以為什么不在力所能及的范圍內(nèi)做出一些改變呢?

不要忽視“小事情”

許多公司傾向于匆匆處理低優(yōu)先度的項(xiàng)目,根本不去考慮如何完善這些項(xiàng)目。你應(yīng)該問(wèn)自己,即便是最普通的工作,是否也可以進(jìn)一步優(yōu)化。這一點(diǎn)非常重要。隨著時(shí)間的推移,這些看起來(lái)并不重要的改進(jìn),將對(duì)公司總體運(yùn)營(yíng)產(chǎn)生積極的影響。尋找改進(jìn)措施的過(guò)程,可以促使團(tuán)隊(duì)持續(xù)提高效率和質(zhì)量,最終提高客戶的滿意度。

研究自己的成功

從失敗中學(xué)習(xí)固然重要,但總結(jié)成功經(jīng)驗(yàn)同樣重要。當(dāng)你的公司取得了一次巨大成功時(shí),你是否從中學(xué)到了什么?你有沒(méi)有將那次成功的某些策略,應(yīng)用到日常流程當(dāng)中?取得一次巨大的成功當(dāng)然是好事——比如獲得一份大訂單或一位滿意的客戶——但一次大的成功并不能夠帶來(lái)持續(xù)的成功。在養(yǎng)成持續(xù)改進(jìn)的思維之后,你需要研究哪些方面對(duì)公司有好處,并盡可能地將其融入到日常流程當(dāng)中。(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍/汪皓

審校:任文科

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: What’s the best way to keep your company successful? is written by William Craig, founder and president of WebpageFX.

There’s no surefire business model that will makeevery company successful. However, any company canachieve success if it adopts this collective mindset: strive for continual improvement. When your company is continuously seeking ways to improve, it naturally changes for the better. Your teams become more productive, your clients receive better end results,and your processes operate efficiently. These changes may start out small and take weeks, months, or sometimes years to come to fruition, but I can promise you will thank yourself later.

The landscape of the business world is changing. Across many different industries, new success indicators are becoming increasingly important. The big challenge for many businesses comes in considering that these indicators have very little to do with traditional business models. For example,according to a 2014 study by Coca-Cola, many CEOs believe profitability and shareholder value will remain as indicators of success in the future. However, future leaders (specifically those coming out of the millennial generation) believe that indicators such as environmental and societal impact, development of future talent, and innovation will be more important predictors of company success.

When your company strives for continual improvement, many of these future success indicators develop out of necessity. When your everyday includes addressing inefficiencies among your teams, you end up learning how to be more innovative and how to address talent acquisition and development in the future. In short, you learn how to proactively evolve as a company. If you think your company is lacking in its current drive for improvement, here are a few ways you can begin to incorporate this mindset into your culture:

Are you doing your best work?

What could your company do to create better products or improve the quality of its services? What would make your clients happier than they are right now?You may not have the time, resources, or personnel to make these changes right now, but if you keep track of these improvements and implement them when you have an opportunity, you’re sure to see success. Even finding ways to improve employee efficiency and engagement impacts your company’s financial success, so why not improve all that you can?

Don’t ignore the ‘little things’

For many companies, it’s tempting to rush through low-priority projects without considering how they could be improved. But is important to ask if even your most ordinary work could be streamlined or enhanced in some way. Over time, these seemingly unimportant improvements can have a positive impact in how your company operates as a whole. The search for improvement keeps teams improving their efficiency and quality, ultimately leading to happy clients.

Study your successes

It’s important to learn from failures, but its equally important to take note of your wins. When your company has a major success, do you study it? Do you take strategies from that success and implement them into your everyday processes? While it’s nice to experience a big success — be it a sale or a happy client— one big win does not drive continued success. With a mindset of continual improvement comes the need to study what’s working well for your business and integrate it into as as many processes as you can.

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