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如果你是眾多自由職業(yè)者中的一員，你可能不止一次地思考過(guò)應(yīng)該從哪里開(kāi)始，怎么確立目標(biāo)，怎么實(shí)現(xiàn)提升。這是一項(xiàng)讓人生畏的工作。

女性成功培訓(xùn)公司（Women’s Success Coaching）的主席邦妮·馬庫(kù)斯說(shuō)：“在企業(yè)工作時(shí)，我們每年的工作表現(xiàn)至少都能夠得到一次反饋，而且我們與經(jīng)理和同事的互動(dòng)往往可以準(zhǔn)確地反映出我們做得好不好或者有沒(méi)有跑偏?！彼€是《晉升的政治：高成就女性如何獲得成功并保持領(lǐng)先》（The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead）一書(shū)的作者。馬庫(kù)斯還說(shuō)：“而我們?cè)诩覟樽约汗ぷ鲿r(shí)，就無(wú)法得到這樣的反饋，無(wú)論是正面的還是負(fù)面的。如果沒(méi)有這種反饋，我們可能會(huì)過(guò)度批評(píng)自己的工作，因?yàn)闆](méi)有實(shí)現(xiàn)更高的目標(biāo)而自責(zé)?！?/p>

首先，放寬心，你不是唯一一個(gè)有這種感覺(jué)的人。自由職業(yè)者聯(lián)盟（Freelancers Union）第六次年度“美國(guó)自由職業(yè)”調(diào)查發(fā)現(xiàn)，美國(guó)有5700萬(wàn)人從事自由職業(yè)，占全國(guó)的35%。這甚至還不包括那些已經(jīng)開(kāi)始自己創(chuàng)業(yè)的人，因此里面也不包括老板。

越來(lái)越多的人想要為自己工作。事實(shí)上，40%的千禧一代和53%的Z世代都做過(guò)自由職業(yè)，而嬰兒潮一代只有29%，X世代只有32%。自由職業(yè)者聯(lián)盟還發(fā)現(xiàn)，60%的自由職業(yè)者自主選擇了這條職業(yè)道路，而不是因?yàn)椴脝T等突發(fā)情況才被迫這么做。在美國(guó)，自由職業(yè)者比從事其他職業(yè)的人每小時(shí)平均多賺70%，因此給自己打工是一個(gè)不錯(cuò)的選擇。

雖然“自由職業(yè)”這個(gè)詞經(jīng)常出現(xiàn)在寫(xiě)作、編輯和其他創(chuàng)意領(lǐng)域，但如今各行各業(yè)都有自由職業(yè)者，他們都試圖找到成功的標(biāo)志。盡管職業(yè)可能不同，但如何確立成功的標(biāo)志卻是相同的。對(duì)于自由職業(yè)者而言，下面幾點(diǎn)對(duì)于創(chuàng)立成功的標(biāo)桿十分關(guān)鍵。

改變訂立目標(biāo)的方法

人們很容易就會(huì)設(shè)置一個(gè)無(wú)法控制的目標(biāo)，而不是一個(gè)可以完成的目標(biāo)?！拔覀兊哪繕?biāo)不是‘在11月?tīng)?zhēng)取到一個(gè)新的大客戶’，而是在11月1日前聯(lián)系超過(guò)50個(gè)潛在客戶。專注并享受建立事業(yè)的過(guò)程，無(wú)論它能不能馬上成功，都有助于確保你有足夠的毅力堅(jiān)持下去?！比穗H關(guān)系策略教練斯蒂芬妮·托馬表示。通過(guò)改變?cè)O(shè)定目標(biāo)的方式，你會(huì)發(fā)現(xiàn)自己完成了更多的目標(biāo)，有動(dòng)力繼續(xù)前進(jìn)。

記錄每一天的進(jìn)展

“我的建議是寫(xiě)一本成功日記。”馬庫(kù)斯說(shuō)，“每天至少要記下一條你當(dāng)天完成的事，不管是大事還是小事。在一周結(jié)束的時(shí)候，回顧一下你的記錄，問(wèn)問(wèn)自己，‘從中能看到我的哪些方面？’”也許你是個(gè)自媒體，每天都花點(diǎn)時(shí)間看看你當(dāng)天的互動(dòng)、粉絲和你發(fā)布內(nèi)容的質(zhì)量。這樣你就能夠回頭看看自己已經(jīng)走了多遠(yuǎn)，在接下來(lái)的日子里應(yīng)該優(yōu)先做什么。

把你的進(jìn)步和上一年進(jìn)行對(duì)比

如果你已經(jīng)當(dāng)了一段時(shí)間的自由職業(yè)者了，那就把去年的數(shù)字作為衡量成功的基準(zhǔn)?！拔視?huì)根據(jù)上一段時(shí)間的記錄來(lái)衡量我的進(jìn)展，通常是上一周的記錄。這很容易做到，因?yàn)楝F(xiàn)在有很多軟件服務(wù)產(chǎn)品來(lái)幫助我們實(shí)現(xiàn)目標(biāo)，取得進(jìn)展?！蹦芰匡嬃瞎綬eize Club的聯(lián)合創(chuàng)始人馬蒂·斯帕戈說(shuō)。不管是看你有多少客戶，多少收入，還是其他各種各樣的因素，把現(xiàn)在的成績(jī)和過(guò)去的位置進(jìn)行比較，看看你已經(jīng)走了多遠(yuǎn)——以及你想在哪些方面提高自己。

預(yù)測(cè)成功

另一方面，用取得的進(jìn)步來(lái)設(shè)定你未來(lái)想要達(dá)成的目標(biāo)。也許你的收入比上個(gè)月增加了5%。把這個(gè)數(shù)字設(shè)為下個(gè)月的增長(zhǎng)目標(biāo)，并朝著這個(gè)目標(biāo)努力?！拔野炎约旱膶?shí)際進(jìn)展和預(yù)測(cè)結(jié)果進(jìn)行了比較。我試著設(shè)定一些能夠?qū)崿F(xiàn)但有些偏樂(lè)觀的目標(biāo)，這樣的目標(biāo)需要真正努力才可以實(shí)現(xiàn)?！彼古粮暾f(shuō)。

定期自我審視

給自己打工時(shí)，缺乏對(duì)自己工作和進(jìn)展的連續(xù)性評(píng)價(jià)可能是一大挑戰(zhàn)。雖然沒(méi)有人監(jiān)督你，但你要自己花時(shí)間去做?！拔颐總€(gè)月都和自己開(kāi)一次會(huì)。”出版服務(wù)公司Trammell publishing的創(chuàng)始人克爾斯滕·特拉梅爾表示，“每個(gè)月底，我都會(huì)留出半天來(lái)回顧我的成長(zhǎng)、需要改進(jìn)的地方以及下個(gè)月的新目標(biāo)。這是一種自我審視，確保我在財(cái)務(wù)、客戶服務(wù)方面達(dá)到了自己的標(biāo)準(zhǔn)，確保我足夠享受這個(gè)過(guò)程?！彼硎?。

和其他自由職業(yè)者建立聯(lián)系

有時(shí)候，你真正需要的是另一個(gè)人來(lái)打消你的疑慮，引導(dǎo)你走上正確的道路。有誰(shuí)比和你處在相似環(huán)境中的人更合適呢？商業(yè)顧問(wèn)珍娜·希利爾建議，和這個(gè)人每周見(jiàn)一次面或打一個(gè)小時(shí)電話，分享你這周完成目標(biāo)的情況、取得了哪些成就。

設(shè)立短期和長(zhǎng)期目標(biāo)

要想設(shè)置一個(gè)具體的標(biāo)桿，這恐怕是最困難但也最重要的一步。說(shuō)到底，設(shè)定目標(biāo)需要深入挖掘你真正想要實(shí)現(xiàn)的目標(biāo)，以及實(shí)現(xiàn)目標(biāo)的步驟。比如，如果你是一名口譯員，你是否想學(xué)習(xí)另一種語(yǔ)言來(lái)擴(kuò)大你的業(yè)務(wù)范圍？作為一名攝影師，你是否想達(dá)到一定的收入來(lái)購(gòu)買(mǎi)更好的設(shè)備？馬庫(kù)斯強(qiáng)調(diào)了設(shè)置日目標(biāo)和周目標(biāo)的重要性，這樣才能夠確保朝著更大的目標(biāo)前進(jìn)。本周可能只是和一個(gè)人開(kāi)展了社交或者協(xié)商了加薪的事情，但每完成一個(gè)目標(biāo)都可以視作達(dá)到了一個(gè)標(biāo)桿。

創(chuàng)建自己的使命宣言

雖然你是給自己打工，但這并不意味著你不需要經(jīng)營(yíng)企業(yè)的指導(dǎo)方針。“我建議，把你想要追求的價(jià)值觀作為綱領(lǐng)，創(chuàng)建一份公司使命宣言?！毙睦碇委煄熆评铩さ峡松?弗伊爾表示，“作為一個(gè)企業(yè)主，在你經(jīng)歷的風(fēng)風(fēng)雨雨中，這些價(jià)值觀是錨。”她建議要每季度回顧一次使命宣言，評(píng)估執(zhí)行情況，看看你是否想做出調(diào)整。例如，如果你是一名導(dǎo)師，這可能與你每次授課的質(zhì)量和努力有關(guān)。通過(guò)采取這種方式，你給自己衡量目標(biāo)和決策決定確立了明確指南。

不要忽視小成功

雖然贏得了一個(gè)大客戶或?qū)崿F(xiàn)了今年的財(cái)務(wù)目標(biāo)是了不起的成就，但也別忘了慶祝你一路走來(lái)的每一步。你把要價(jià)談高一點(diǎn)了？你給客戶設(shè)計(jì)的標(biāo)志得到了積極的反饋？學(xué)會(huì)認(rèn)可每一次勝利?！耙?yàn)槿藗兒苋菀咨钕萑粘９ぷ鞯哪嗾樱覄?chuàng)建了各種電子表格，不僅記錄那些有趣的里程碑事件，也記錄關(guān)鍵的業(yè)務(wù)指標(biāo)：轉(zhuǎn)化率、訂單數(shù)量、營(yíng)銷活動(dòng)的表現(xiàn)、銷量、網(wǎng)絡(luò)流量、搜索引擎的優(yōu)化改進(jìn)等?！盧esume Pilots的創(chuàng)始人及合伙人馬特·戈勞茲說(shuō)。如果你能夠花時(shí)間去認(rèn)可自己的成功，你會(huì)驚奇地發(fā)現(xiàn)你很快就可以感覺(jué)到成功在不斷累積。（財(cái)富中文網(wǎng)）

譯者：Agatha

If you’re one of the many people who have chosen to work for themselves, you’ve probably wondered more than once about where to start, how to determine your goals, and how to improve. The task can feel daunting.

“When we work in a corporate setting, we get feedback about our performance at a minimum once a year, but our interactions with our manager and colleagues are usually a good indication of whether or not we’re doing a good job and on the right track,” says Bonnie Marcus, president of Women’s Success Coaching and author of The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead. “When we work for ourselves at home, we get no such feedback, positive or negative. With the absence of that feedback, our tendency may be to over-criticize our work and beat ourselves up for not accomplishing more.”

First, take comfort in the fact that you’re far from alone in this. The Freelancers Union’s sixth annual “Freelancing in America” survey found that 57 million people in America work freelance —that’s 35% of the country. That's not even fully accounting for people who have started their own businesses and thus also don’t have a boss.

The desire to work for yourself has increased. In fact, 40% of millennials and 53% of Gen-Z have freelanced, while the same can be said for only 29% of baby boomers and 32% of Gen X. The Freelancers Union also found that 60% of freelancers chose it as a career path versus being forced into it through unforeseen circumstances such as layoffs. It’s far from a bad choice considering that freelancers make on average 70% more money per hour than other U.S. professionals.

While the term freelancing often lends itself to common practices such as writing, editing, and other creative fields, today’s freelancers work across industries, trying to find markers for their success. Professions may be different, but the practices to create this are the same. Here’s some key things you need to know about creating benchmarks for success when you work for yourself.

Change the way you create goals

It can be all too easy to only focus on goals that are outside of your control, instead of setting ones you can choose to accomplish. “Instead of the goal 'secure one new major client in November', the goal could be to outreach to 50+ potential clients before November 1. Focusing on, and enjoying the process of building your business, whether it's successful right away or every season, will help ensure you have the stamina to push through,” says Stephanie Thoma, a networking strategy coach. By changing the way you set some of your goals, you’ll find yourself accomplishing even more of them and feeling motivated to continue.

Keep track of your progress daily

“My best advice is to keep a success journal,” says Marcus. “Every day, make at least one entry of something you accomplished that day, big or small. At the end of the week, review your entries and ask yourself, ‘What does this say about me?’” Maybe you work for yourself as a social media manager. Take the time to look at daily engagement, followers, and the quality of the content you’ve put out. This allows you to look back at how far you’ve come and what to prioritize for the coming days.

Measure your progress against the previous year

If you’ve been working for yourself for some time now, use last year’s numbers as the benchmark by which to measure your accomplishments. “I track my progress against a previous time period, typically the previous week. This is fairly easy to do with the wide range of SaaS products available today that we use to achieve goals and make progress,” says Marty Spargo, cofounder of energy drink company Reize Club. Whether it’s looking at how many clients you have, your income, or a variety of other factors, measure yourself against where you were to see how far you’ve come—as well as where you’d like to improve.

Forecast your success

On the other side, use that progress to set future targets you’d like to hit. Maybe your income increased by 5% from last month. Set that increase in your head for next month and work towards hitting it. “I compare my actual progress to my forecast results. I try to set realistic, but still optimistic targets that will require me to really push myself to achieve,” Spargo says.

Schedule check-ins with yourself

As your own boss, a challenge can be a lack of consistent reviews of your work and progress. While you don’t have someone overseeing you to conduct them, take the time to do it yourself. “I hold a monthly meeting with, well, myself,” says Kirsten Trammel, founder of publishing services company Trammell Publishing. “At the close of each month I block off half a workday to review growth, areas for improvement, and what new goals I have for the next month. This is a check-in with myself to make sure I am hitting my benchmarks in finances, client services, and also how much I am enjoying the process,” she says.

Connect with another person working for themselves

Sometimes what you really need is another person to reassure and guide you on the right path. Who better to do that than someone in a similar situation? Jenna Hillier, a business consultant, suggests meeting with or talking over the phone to this person once a week for an hour to share where you're at with your weekly goals and accomplishments.

Set short and long-term goals

This may be the hardest but most important step towards creating tangible benchmarks for yourself. When it comes down to it, setting goals requires digging deep into what you really want to achieve and the steps it will take to get there. Say, if you’re an interpreter, do you want to learn another language to increase your range? As a photographer, do you want to reach a certain income in order to purchase better equipment? Marcus emphasizes the importance of setting those daily and weekly goals to keep yourself on track towards the bigger ones. That may be just networking with one person this week or negotiating a pay increase, but each accomplished goal serves as a benchmark hit.

Create your own mission statement

Just because you’re working for yourself that doesn’t mean you shouldn’t have a guiding line for how to run your business. “I suggest creating a company mission statement based on the values with which you want to serve as your compass,” says Cori Dixon-Fyle, a psychotherapist. “These values serve as an anchor through the storm of being a business owner.” She recommends returning to your mission statement once a quarter to evaluate how well you’ve followed it and if there’s any changes you want to make to it. If you’re a tutor, for instance, this may have to do with the quality and commitment put forth in each session you provide. By doing this you’re giving yourself a guide by which to weigh your goals and decisions against.

Don’t ignore the small successes

While scoring a big client or reaching your financial goals for the year are amazing accomplishments, don’t forget to celebrate the steps that got you there. Did you negotiate your rate up slightly? Did you create a logo design that received positive feedback? Allow yourself to appreciate each win. “Because it's so easy to get caught up in the day-to-day business operations, I created spreadsheets to track not only these fun milestones but also key business metrics: conversion rate, number of orders, marketing campaign performance, sales volume, web traffic, and SEO improvements, for example,” says Matt Glodz, founder and managing partner of Resume Pilots. You’ll be amazed at how quickly you can feel your successes adding up when you take the time to acknowledge them.