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Fortune China CSR Ranking 2011

Fortune CHINA 2011-03-15

????China Domestic CSR Top 50

CSR Rank	China 500	Chinese Domestic Companies	Industry	Score
1	36	COSCO	Industrials	64.1
2	3	China Mobile Limited	Telecom	62.5
3	20	Lenovo Group Limited	Technology	62.0
4	1	Sinopec	Oil & Gas	56.3
5	15	Baosteel	Basic Materials	55.3
6	23	Minmetals	Basic Materials	53.0
7	18	China Shenhua Energy	Basic Materials	52.6
8	37	China Coal Energy	Basic Materials	51.9
9	8	China Construction Bank	Financials	47.3
10	10	Bank of China Limited	Financials	45.3
11	13	China Metallurgical	Basic Materials	44.5
12	26	Bank of Communications	Financials	42.9
13	32	ZTE Corporation	Technology	41.5
14	4	China Railway Construction Corp	Industrials	41.4
15	28	Shanxi Taigang Stainless Steel	Basic Materials	41.2
15	29	Aluminum Corporation of China	Basic Materials	41.2
17	46	Datang International Power	Industrials	41.1
18	16	China Ping An Insurance	Financials	40.8
18	57	CITIC Bank Corporation Limited	Financials	40.8
20	7	ICBC	Financials	40.5
21	35	China Southern Airlines	Airlines	40.2
21	33	Suning Appliance	Retail	40.2
23	11	China Communications Construction	Industrials	39.9
24	54	Zhuhai Gree Electric Appliance	Consumer Electronics	39.7
25	21	CNOOC	Oil & Gas	39.0
25	43	Air China	Airlines	39.0
27	30	Angang Steel Company Limited	Basic Materials	38.9
28	45	Vanke	Financials	38.1
29	2	PetroChina Company Limited	Oil & Gas	37.4
30	17	Shanghai Automotive Group	Automobiles	37.0
31	42	China Merchants Bank	Financials	35.8
32	34	Shanghai Electric Group	Industrials	35.2
33	47	Midea	Consumer Electronics	32.7
34	14	China Unicom	Telecom	32.4
34	55	Minsheng Bank	Financials	32.4
36	24	Dongfeng Motor Group	Automobiles	32.0
37	52	TCL Group	Consumer Electronics	31.4
38	38	Wuhan Iron and Steel	Basic Materials	29.6
39	22	China Pacific Insurance?	Financials	29.5
40	63	China Eastern Airlines	Airlines	29.0
41	6	China Life Insurance Company	Financials	28.8
42	51	Foton Automobile	Automobiles	28.1
43	9	China State Construction Engineering	Industrials	27.1
44	56	Hunan Valin Corporation	Basic Materials	24.6
45	5	China Railway Group Limited	Industrials	23.9
46	61	China North Vehicle	Industrials	23.7
47	41	Jiangxi Copper Company Limited	Basic Materials	22.7
48	49	China South Locomotive	Industrials	21.8
49	12	China Telecom	Telecom	20.6
50	39	Maanshan Iron & Steel	Basic Materials	18.1

????Multinational CSR Top 50

CSR Rank	Global 500	Multinational Companies in China	Industry	Score
1	131	Dell	Technology	67.6
2	2	Royal Dutch Shell	Oil & Gas	67.5
3	89	Toshiba	Consumer Electronics	67.2
4	209	Intel	Technology	67.0
5	81	BASF	Basic Materials	66.7
6	13	GE	Industrials	66.6
7	32	Samsung	Consumer Electronics	66.5
8	120	Nokia	Telecom	65.8
9	23	Ford	Automobiles	64.9
10	264	Sharp	Consumer Electronics	63.5
11	65	Panasonic	Consumer Electronics	62.6
12	170	Bayer	Basic Materials	61.8
13	121	Unilever	Household & Personal Goods	61.4
14	30	Daimler AG	Automobiles	61.2
15	69	Sony	Consumer Electronics	60.4
16	391	Motorola	Automobiles	60.3
17	1	Nestlé	Retail	59.0
17	44	Wal-Mart	Household & Personal Goods	59.0
19	66	Procter & Gamble	Household & Personal Goods	58.9
19	4	BP	Oil & Gas	58.9
21	402	Ricoh Co., Ltd.	Technology	58.8
22	370	3M	Industrials	58.7
23	16	Volkswagen	Automobiles	57.4
24	161	Dow China	Basic Materials	56.3
24	301	Ericsson	Telecom	56.3
26	78	Hyundai Motor	Automobiles	55.8
27	237	ABB Group	Industrials	55.6
27	26	Hewlett & Packard	Technology	55.6
29	67	LG	Telecom	55.3
30	51	Honda Motors	Automobiles	54.5
31	465	ASUSTek	Technology	54.3
32	216	Canon	Consumer Electronics	54.0
32	487	Acer	Technology	54.0
34	455	Kimberly-Clark	Household & Personal Goods	52.7
35	342	L'Oréal	Household & Personal Goods	52.4
36	40	Siemens	Telecom	52.3
37	272	POSCO	Basic Materials	52.0
38	231	Royal Philips	Consumer Electronics	50.5
39	369	Accenture	Technology	50.4
40	479	Sanyo Electric	Consumer Electronics	49.4
41	146	Mitsubishi Corp	Automobiles	49.2
42	418	Alcatel-Lucent	Technology	49.0
42	5	Toyota	Automobiles	49.0
44	47	Hitachi	Industrials	48.7
45	48	IBM	Technology	48.6
46	22	Carrefour Group	Retail	48.5
47	63	Nissan	Automobiles	45.6
48	206	Marubeni	Industrials	43.8
49	164	Mitsui	Industrials	43.6
50	195	Itochu	Industrials	43.3

????INTRODUCTION

????In the Accountability - Fortune China Managerial CSR Survey 2009, ‘lack of knowledge’ was described as the primary obstacle facing Chinese businesses wishing to operate in a more socially responsible way. To that end, Fortune China and InnoCSR Co. Ltd have worked to develop the 2011 China CSR 100 Ranking, which aims to raise awareness of CSR, to highlight best practices and begin a meaningful conversation between companies and their stakeholders. By putting the spotlight on company CSR performances, the Fortune China CSR 100 Ranking delivers both ‘carrots and sticks’ to companies in China; giving recognition on the most socially responsible companies and a needed wake-up call to the laggards.

????HOW WAS THE RANKING DEVELOPED?

????The Fortune China CSR Ranking 2011 was developed by the research team at InnoCSR Co. Ltd., a Shanghai based consulting firm specialized in CSR strategy and experts in the criteria used to assess the social responsibility of companies. Guidance was provided by the Research board comprised of:

????Fortune China CSR Ranking 2011 Research Board

????

? Mr. Sam Yoon-Suk Lee, Founder and CEO of InnoCSR

? Dr. Zhou Zucheng, Professor of Management and Business Ethics at Shanghai Jiaotong University

? Dr. Bala Ramasamy, Professor of Economics, China Europe International Business School

? Dr. Jay-Hyuk Rhee, Professor of International Business & Strategy, Korea University Business School

? Mr. Zhou Zhanhong, Assistant Managing Editor , Fortune China

??? In creating the ranking, the research team aimed to strike a balance between global and local CSR agendas. Initially, a basket of the world’s leading CSR ratings, reporting standards and prominent environmental and social standards were studied, from which key criteria were indentified (see Fig. 1). The team capitalized on InnoCSR’s extensive in-house understanding of China’s CSR environment, and conducted additional tailored interviews with experts to understand China’s unique domestic CSR agenda.

????Having indentified the most critical CSR issues, performance indicators were extracted and regrouped to form a ranking framework. The framework was structured around the industry recognized parameters of Environmental, Social and Governance (ESG).

????The newly released ISO26000 ‘Guidance on Social Responsibility’ was one of the documents on which the Fortune China CSR 100 Ranking was benchmarked. Since its release on November 1st, 2010, there has been growing interest in ISO26000’s ‘Guidance on Social Responsibility’. Created with participation from 99 countries from the developed and developing world the document was ratified by the Chinese government. While ISO26000 and the Fortune ranking frameworks differ in structure and, notably the stress placed on Chinese CSR issues, there was significant overlap between the two. The Fortune China CSR 100 Rank framework covered all 7 core subjects mentioned in ISO26000, and 33 of the 36 related issues.

????WHAT DOES THE FORTUNE CHINA CSR RANKING MEASURE?

????Fig.1 Fortune China CSR 100 ranking domains

ENVIRONMENT	SOCIAL	GOVERNANCE
Environmental Management	Labor Practices	Board Structure & Diversity
Pollution Prevention	Customers	Fair Marketplace Practices
Resource Use	Community	CSR management
Climate Change & Biodiversity	Supply Chain & Human Rights	CSR communication

????Companies are ranked based upon their aggregated score across 3 domains, each comprised of 4 equally-weighted criteria. These 12 criteria are further divided into 180 scoring indicators. The scoring indicators represent the actual set of questions we wish to answer about the company.

????INDUSTRY WEIGHTING

????Ranking is based upon the aggregated score for the three domains, however the weight assigned to each domain will vary depending on the sector in which the company operates. For companies in sectors with a high impact upon the environment (e.g. basic materials and airlines), additional emphasis is given to their environmental performance, and vice versa, companies in sectors with a lower environmental impact have a higher weight assigned to social performance. For all sectors, governance criteria account for 30% of the overall score (see Fig. 2).

????Fig. 2 Sector Weighting on ESG domains

Sector	Environment	Social	Governance
Oil & Gas	40	30	30
Industrials	40	30	30
Basic Materials	40	30	30
Automobiles	40	30	30
Airlines	40	30	30
Consumer Electronics	30	40	30
Household & Personal Goods	30	40	30
Retail	30	40	30
Financials	30	40	30
Telecommunications	30	40	30
Technology	30	40	30

????*The basis for the sector weights was derived from the FTSE4Good Environmental Leaders methodology. FTSE4Good Environmental Leaders categorizes industries into high, medium or low impact. For the purposes of the Fortune China CSR 100 ranking this was converted into a two-tier high-low impact scale.

????HOW WERE THE COMPANIES CHOSEN?

????Fig. 3 Sector Breakdown

Sector	China	MNC
Oil & Gas	3	2
Basic Materials	12	4
Industrials	9	7
Airlines	3	0
Automobiles	3	8
Consumer Electronics	3	8
Household & Personal Goods	0	5
Retail	1	2
Financials	11	0
Technology	2	8
Telecommunications	3	5
Other	0	1

????The company population for the ranking includes both China domestic and multinational companies. Domestic companies were chosen based upon their ranking in the Fortune 500 China Companies 2010 (based on revenue). Firms were then screened for the presence of a fiscal 2009 CSR report, and the highest ranking firms are then selected for inclusion in the ranking population.

????The population of multinational companies was derived from the Fortune Global 500 2010 list, and further screened to include companies with significant revenues in mainland China (based on data from China’s Ministry of Commerce). Multinationals were required to have published consistent global CSR report for the last 3 consecutive years.

????LIMITATIONS

????The Fortune China CSR 100 Ranking offers a standardized assessment of CSR practices across the leading companies in China. Scoring relies upon corporate public disclosures (annual reports, CSR reports, website disclosures), as well third party sources which we deem to be reliable. Unfortunately, some companies, especially in China, are less accustomed to public reporting. If relevant information is not found, it may result in a poorer ranking of the company. Furthermore, for the Fortune China CSR 100 Ranking analysts limited their analysis to data within a specific window of time (2009 - 2010). Data relating solely to activities conducted prior to this period were not recognized and those without a CSR report for fiscal year 2009 could not be ranked.

????We understand that CSR expectations are constantly changing and therefore we seek to improve our methodology on a continuous basis via regular review of our assessment criteria with the Research Board and external stakeholders. Through such efforts we endeavor to maintain the quality and reliability of the Fortune CSR 100 Rank now and in the future.

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