????雀巢公司

????? 危機(jī)：配方奶粉遭到抵制

????? 時(shí)間：20世紀(jì)70年代

????1974年，一家反貧困慈善機(jī)構(gòu)在它出版的小冊(cè)子里指責(zé)雀巢公司（Nestlé）讓生活在發(fā)展中國(guó)家的媽媽們對(duì)嬰兒配方奶粉產(chǎn)生了不必要的依賴(lài)性。這個(gè)機(jī)構(gòu)甚至還說(shuō)，西式嬰幼兒奶粉是造成嬰兒夭折的罪魁禍?zhǔn)?。《紐約時(shí)報(bào)》（New York Times）1981年刊登文章指出，許多家庭用受到污染的水過(guò)度稀釋配方奶粉，造成兒童無(wú)法吸收應(yīng)有的營(yíng)養(yǎng)。同一時(shí)期的研究結(jié)果表明，哺乳對(duì)嬰兒來(lái)說(shuō)更加健康。這些因素給雀巢帶來(lái)了一場(chǎng)重大災(zāi)難，它的產(chǎn)品在全世界都遭到了抵制。身為食品飲料行業(yè)巨擘，雀巢的應(yīng)對(duì)措施是向媽媽們提供指導(dǎo)，告訴她們?cè)鯓右约笆裁磿r(shí)候給寶寶們喝配方奶粉。面對(duì)雀巢廣告把產(chǎn)品推向媽媽們的指責(zé)，這家公司的高層還重新制作了營(yíng)銷(xiāo)材料?，F(xiàn)在，關(guān)于嬰兒配方奶粉的爭(zhēng)論仍然很激烈。但營(yíng)銷(xiāo)及咨詢(xún)公司UBIC Consulting的研究顯示，嬰兒配方奶粉市場(chǎng)依然在繼續(xù)增長(zhǎng)，特別是在亞洲。

????Nestlé

????? Crisis: Formula boycott

????? Year: 1970s

????In 1974, an anti-poverty charity published a booklet accusing Nestlé of getting mothers living in developing countries unnecessarily addicted to baby formula. The organization even went so far as claiming that babies were dying because of the Western-style infant milk. A New York Times article published in 1981 uncovered that many families were over-diluting the formula with contaminated water preventing children from absorbing the proper nutrients. During the same period, research came out indicating that breastfeeding was healthier for babies. All of this created a major disaster for Nestlé, and the company faced boycotts around the world. The food and beverage giant reacted by issuing guidelines for mothers about how and when to give babies formula. Nestlé officials also completely remade their marketing materials to deal with complaints that advertisements were pushing products on mothers. Today, the debate over baby formula remains heated. However, the market is still growing, particularly in Asia, according to research from UBIC Consulting.