????不過(guò)，三星在智能手機(jī)市場(chǎng)的成功或許能為其占領(lǐng)家電市場(chǎng)的計(jì)劃提供一個(gè)更好的路線圖。六年前，公司高級(jí)手機(jī)設(shè)備的市場(chǎng)份額僅有個(gè)位數(shù)，遠(yuǎn)遠(yuǎn)落后于諾基亞（Nokia）、黑莓（Blackberry）、蘋(píng)果（Apple），甚至HTC。但如今，全球每賣出三臺(tái)智能手機(jī)，其中就有一臺(tái)是三星。

????三星的成功很大程度上歸功于產(chǎn)品類型的多樣化：它推出了適合不同價(jià)位的智能手機(jī)。在新興市場(chǎng)，許多中產(chǎn)階級(jí)消費(fèi)者會(huì)從三星購(gòu)買第一臺(tái)智能設(shè)備，而隨著他們個(gè)人可支配收入的增加，他們會(huì)購(gòu)買更高端的產(chǎn)品。

????尹富根暗示將在家電領(lǐng)域采取類似的策略。他說(shuō)：“三星的目標(biāo)是對(duì)每一款產(chǎn)品進(jìn)行創(chuàng)新，并不是只針對(duì)高端市場(chǎng)，而是涉及所有細(xì)分市場(chǎng)?！?/p>

????而通過(guò)與三星的智能手機(jī)業(yè)務(wù)進(jìn)行協(xié)調(diào)，尹富根可以獲得一個(gè)有趣的機(jī)會(huì)，開(kāi)發(fā)那些他認(rèn)為有助于提升公司家電銷量的創(chuàng)新。三星已經(jīng)設(shè)計(jì)出可通過(guò)智能手機(jī)遠(yuǎn)程控制和監(jiān)控的洗衣機(jī)，此外，尹富根還設(shè)想出一系列軟件和“智能”家電，可以幫助用戶進(jìn)行家居管理。

????目前，三星針對(duì)其前置式洗衣機(jī)開(kāi)發(fā)的智能控制應(yīng)用已經(jīng)可以在部分iPhone和三星Galaxy設(shè)備上使用。但也有分析師預(yù)測(cè)，三星可以專門開(kāi)發(fā)自有手機(jī)操作系統(tǒng)【與蘋(píng)果（Apple）的iOS系統(tǒng)和三星Galaxy系列所使用的谷歌（Google）安卓系統(tǒng)展開(kāi)競(jìng)爭(zhēng)】，將電視、手機(jī)、家電，甚至醫(yī)療設(shè)備等連接在一起。

????尹富根表示，三星目前正在參與Tizen操作系統(tǒng)的開(kāi)發(fā)。這是一款用于電視、手機(jī)和娛樂(lè)設(shè)備的開(kāi)源操作系統(tǒng)。但他很快又表示，他現(xiàn)在并不認(rèn)可一種系統(tǒng)適合所有設(shè)備的模式。他說(shuō)：“我們的理念是，給用戶帶去最出色的體驗(yàn)?！?財(cái)富中文網(wǎng))

????譯者：劉進(jìn)龍/汪皓

????But perhaps the company's success in smartphones provides the better roadmap for its plans to dominate the home. Six years ago the company had single-digit market share in those advanced mobile devices, behind Nokia (NOK), Blackberry (BBRY), Apple (AAPL) and even HTC. Today the company sells nearly one in three smartphones worldwide.

????Samsung's success is partly attributable to the breadth of its product line: It makes smartphones that sell at a variety of price points. In the emerging world, many consumers in the rising middle class tap Samsung for their first smart device and trade up into higher-end products as their disposable income grows.

????Yoon hints at a similar strategy in home appliances. "The goal is to integrate innovation in each product, not just for the premium market but for all segments," he says.

????And collaboration with Samsung's smartphone business provides Yoon with an interesting opportunity to develop some of the innovations he believes will drive the company's appliance sales. Samsung already makes a washer that the homeowner can remotely control and monitor from a smartphone, and Yoon envisions a suite of software and "smart" appliances that can help the user manage his or her household.

????Samsung's Smart Control app for its front-load washer is already available for some iPhones and Samsung Galaxy devices. But some analysts speculate that Samsung could develop its own mobile operating system (competing with Apple's iOS and Google's (GOOG) Android, which Samsung uses for the Galaxy line) that is specifically designed to link together its portfolio of TVs, phones, appliances, and even medical devices.

????Yoon notes that Samsung is involved in the development of Tizen, an open-source operating system for TVs and phones and entertainment devices. But he is quick to note that for now he does not subscribe to a one-system fits all model. "Our philosophy," he says, "is to give users the best experience."