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The Informant: 'I thought I was bulletproof'
Former ADM exec and whistleblower Mark Whitacre talks about watching his life on screen in Steven Soderbergh's dark comedy, 'The Informant!'By Alyssa ...
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品牌失語(yǔ)平臺(tái)無(wú)奈，李佳琦就沒有軟肋嗎？
近期，歐萊雅雙十一因面膜價(jià)格遭到輿論質(zhì)疑虛假宣傳，李佳琦和薇婭迅速統(tǒng)一戰(zhàn)線，宣布停止和歐萊雅合作。但類似事件曾多次出現(xiàn)，如國(guó)貨之光玉澤。頭部主播憑借流量壟斷干預(yù)了市場(chǎng)和品牌的定價(jià)權(quán)，多數(shù)品牌面對(duì)頭部主播沒有話語(yǔ)權(quán)。各大平臺(tái)也為爭(zhēng)奪頭部主播而開出誘人價(jià)碼，但淘寶已經(jīng)在培養(yǎng)店鋪直播避免過(guò)度依賴頭部主播。...
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i-mode歐洲受挫
4.54 億歐洲手機(jī)用戶中，使用 i-mode 的還不到 300 萬(wàn)作者: Mark Halper兩年以前，日本主要移動(dòng)電話運(yùn)營(yíng)商日本電信電話移動(dòng)通信網(wǎng)絡(luò)公司（NTTDoCoMo）開始進(jìn)軍歐洲。憑借所謂的 i-mode 服務(wù)，DoCoMo 打算說(shuō)服客戶用手機(jī)從網(wǎng)上下載新聞?lì)^條、星座占卜、音樂鈴聲等各...
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如何打造聆聽文化（I）
“如果有人認(rèn)真傾聽，不做判斷，不問是非，也不吹毛求疵，訴說(shuō)者會(huì)覺得如沐春風(fēng)。當(dāng)我訴說(shuō)而又有人傾聽，我就能另辟蹊徑來(lái)重新感悟身邊的世界，如是循環(huán)反復(fù)。有人聆聽時(shí)，看似毫無(wú)聯(lián)系的事物就能融為一體；用話語(yǔ)打動(dòng)別人時(shí)，看似無(wú)法化解的困惑就變得相對(duì)清晰流暢，這真是讓人嘆為觀止?！毙睦韺W(xué)家卡爾?羅杰斯對(duì)成功的領(lǐng)...
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Why I hate my new iPad
For weeks it sat as an unchecked box on my to-do list: "buy iPad." I wanted in. I was eager to see what all the hype was about. Working in magazines f...
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I want to be acquired by Mark Zuckerberg
I just spent a couple of days in San Francisco, the land of the nine-digit idea.Every town has its prevailing topic of conversation. In Los Angeles, i...
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I want my iPad!
By Stanly BingHave you seen it? Boy! This thing is really the super-coolest, make-you-wanna-droolest gizmological objet d’art around! I’m looking at a...
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I failed my stress test!
By Stanley BingYou’ll have to excuse me, but I’m very upset. I just got the morning mail, and there, dropped on my desk, was that letter I’ve been exp...
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她會(huì)成為李佳琦的勁敵嗎？
繼董潔的“慢直播”走紅后，章小蕙也于5月22號(hào)獻(xiàn)上入駐小紅書后的直播首秀。盡管沒有披露最終銷售額，但整場(chǎng)直播熱度值達(dá)到6億，比第二名高出5.8億，更多年輕人才認(rèn)識(shí)到這位90年代就風(fēng)靡香港的“初代帶貨鼻祖”，甚至還有人說(shuō)她是李佳琦的勁敵。不過(guò)，與其說(shuō)章小蕙是李佳琦的勁敵，不如說(shuō)她的成功是之前直播帶貨模...
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這屆618李佳琦都帶不動(dòng)
雖然今年618美妝產(chǎn)品數(shù)量同比增加，但帶貨頂流李佳琦首場(chǎng)直播火爆程度卻不及往年，首播美妝類目GMV（商品交易總額）同比下滑46%。主要品牌中，珀萊雅雖然力壓歐萊雅奪得GMV第一，但該數(shù)據(jù)同比也下滑約31%。...
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