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The brilliant lessons from McDonald's recall
In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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Ben Stein: 4 lessons from the recession
A look back at what the financial crisis has taught us.By Ben SteinAs I write this from real estate disaster-ridden but still-glorious Los Angeles, I ...
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Three lessons for BP from the Exxon Valdez spill
Up until the catastrophic Gulf oil spill in April, BP had done a pretty good job of presenting itself as the eco-friendliest big oil company around.Bu...
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Lessons from the land of cheap broadband
What happens when telcos practically give it away ($13 for 100 megs!)?By Jeffrey M. O'BrienNiQ Lai, chief financial officer of Hong Kong's City Teleco...
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麥當勞（McDonald's）
最受贊賞公司前50名排名：第10位食品服務行業(yè)排名：1（之前排名：1）總體得分：7.97為何受贊賞？快餐業(yè)出現(xiàn)了持續(xù)衰退，但麥當勞（McDonald's）為何仍是一個深受贊賞和認可的品牌？首先，麥當勞的菜單上推出了一些新品，如沙拉[內(nèi)有紐曼食品公司（Newman ）的低脂沙拉醬]、雞肉卷、燕麥片和...
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Three challenges to McDonald's growth
McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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McDonald's wins with global palates
The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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P&G’s Lafley: Lessons in leadership
By Patricia SellersThere aren’t many hero CEOs anymore. So it’s remarkable that two of the most admired chiefs have announced their retirement within ...
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Toyota ads move beyond the recall
New ads from Toyota's local dealers look like they're missing something.The commercials play up the features of new cars, show clips of Toyotas drivin...
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Best Buy's lesson from China: Cluttered beats curated
Sometimes it's better to be late to a party. By the time Best Buy made a splash in China in 2006, large domestic rivals had already spread their tenta...
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