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What to make of Apple's new volatility
For as long as I can remember, Apple (AAPL) has been a slave to the direction of the broader market despite its unusually strong fundamentals. Wheneve...
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What's in a new logo?
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
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Apple's new pitch to Hollywood
With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
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The buzz about Apple’s new batteries
By Philip Elmer-DeWittThere’s a surprising level of awe and wonder in the tech press about the batteries in the MacBook Pro computers that Apple (AAPL...
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Apple's iTV: Careful what you wish for
Kevin Rose, co-founder of Digg, made two bold predictions Saturday about the rumored update to what Steve Jobs calls his "hobby" -- an Apple-branded g...
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Analyst: Old iPhone, not new, will drive Apple’s sales
By Philip Elmer-DeWittThose 1 million iPhone GSs sold last weekend represent a “remarkable achievement,” writes RBC Capital’s Mike Abramsky in a note ...
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Apple's iPhone 4: The reviews are in
Wednesday's papers will carry the first official reviews of Apple's (AAPL) new iPhone 4. The usual suspects have been playing with the device for the ...
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What the iPhone means to Apple
If you're an investor wondering whether Apple's (AAPL) latest iPhone is worth all this fuss, Bullish Cross's Andy Zaky has done you a favor. The blogg...
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What's wrong with Windows 7
By Philip Elmer-DeWittReading between the lines of Walt Mossberg's reviewIt's a given that Windows 7, scheduled for release in two weeks, is an improv...
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What's in it for RockMelt?
The polished browser has gotten a lot of press for its social media integration and more efficient search features. Even more interesting though, is i...
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