成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

訂閱

多平臺閱讀

微信訂閱

雜志

申請紙刊贈閱

訂閱每日電郵

移動應(yīng)用

專欄 - 蘋果2_0

蘋果電視機今年問世?

Philip Elmer-DeWitt 2012年02月03日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
硬件非常簡單。難點在于如何說服好萊塢進駐電視熒屏。

????“蘋果每進入一個市場,就重塑一個市場?!蓖顿Y銀行Piper Jaffray的分析師吉恩?明斯特在周二致客戶的報告中重申了他再三重復(fù)的信念,即蘋果公司(Apple)的下一個力作將是蘋果品牌的電視機。

????誠然,明斯特已經(jīng)調(diào)低了自己的期望值。此前,他曾預(yù)測,蘋果公司將在2009年銷售660萬臺蘋果電視機頂盒,并在2011年推出完全成熟的電視機。到蘋果公司2011財年,蘋果電視的年銷量仍然不足300萬臺。然而,2011年來了又走了,蒙斯特近四年來一直在鼓吹的蘋果電視機還是遲遲沒有現(xiàn)身。

????這份報告的新意在于,明斯特在報告中提到,上月曾與某“電視部件主要供應(yīng)商”交談,對方聲稱蘋果公司曾與其接洽,談及“其電視顯示組件的各種功能”。聯(lián)系到去年曾有報告稱,蘋果正大力投資于生產(chǎn)設(shè)施,以打造50英寸液晶屏幕,并稱蘋果電視機原型正在開發(fā)中。有鑒于此,蒙斯特相信,蘋果正蓄勢待發(fā),準備進入所謂的聯(lián)網(wǎng)電視市場,目標是在2012年晚些時候推出。

????不過明斯特承認,時間表“目前仍無法確定。”

????明斯特補充道:“我們認為蘋果只會進入成熟行業(yè)并重塑這個行業(yè),智能手機就是一個例子。沒有看到完善的電視節(jié)目方案之前,我們認為蘋果不會貿(mào)然闖進電視行業(yè)?!?/p>

????完善的電視節(jié)目方案是什么?明斯特設(shè)想了三種可能:(以下為原文引用)

????1.對蘋果而言,最簡單的方案莫過于和多業(yè)務(wù)運營商合作(MSO,例如有線電視公司),讓蘋果電視具備統(tǒng)一接口以管理用戶的實況電視服務(wù),這和TiVo(美國的一種數(shù)字錄像機,提供電視導(dǎo)航功能——譯注)的做法很像。早在蘋果開發(fā)iPhone時,許多投資者就預(yù)期蘋果會成為一家移動虛擬網(wǎng)絡(luò)運營商。但蘋果卻選擇了與美國電話電報公司(AT&T,當時是Cingular)合作,來將iPhone推向美國市場。同樣,為了降低成本,節(jié)約資源,蘋果這次還是可以選擇與多業(yè)務(wù)運營商合作以切入實況電視市場,使蘋果電視具備實況轉(zhuǎn)播、有線電視等功能。雖然這項方案最簡單,可能性也最大,但其變革相對也是最小的。從技術(shù)角度,該方案與目前TiVo所具備的功能很像:與多業(yè)務(wù)運營商合作,向觀眾提供統(tǒng)一的數(shù)字錄像/節(jié)目導(dǎo)航軟件接口,讓搜索和發(fā)現(xiàn)節(jié)目變得更為便利。在某種程度上,蘋果能夠推出的最與眾不同的東西是聯(lián)網(wǎng)電視軟件。因此,對電視市場而言,該方案仍能帶來一款令人耳目一新的產(chǎn)品。當然,蘋果也許還會將iTunes的電影租賃和購買服務(wù)也補充到蘋果電視中。

????"Apple enters markets to reinvent them," wrote Piper Jaffray's Gene Munster in a note to clients Tuesday reiterating his oft-repeated conviction that Apple's (AAPL) next big thing is an Apple-branded television set.

????To be sure, Munster has scaled back his expectations since he predicted that the company would sell 6.6 million Apple TV set-top boxes in 2009 and launch a full-blown TV set in 2011. By fiscal 2011, Apple was still selling fewer than 3 million Apple TVs a year, and calendar 2011 came and went without the television set whose drum Munster has been beating for nearly four years.

????The new data point in his Tuesday note is a conversation Munster had last month with a "major TV component supplier" who said it had been contacted by Apple "regarding various capabilities of their television display components." Putting this together with reports last year that Apple was investing heavily in manufacturing facilities to build 50-inch LCD screens and that prototypes of an Apple television were in the works, Munster remains confident that Apple is poised to enter the so-called connected TV market, targeting a late 2012 launch.

????But the timing, he concedes, "remains uncertain."

????"We believe that Apple only enters mature markets with the goal of revolutionizing them, as it did with the smartphone," he writes, adding: "Without a revamped TV content solution, we do not think Apple enters the TV market."

????What might a revamped TV content solution look like? Munster offers three scenarios: (I quote)

????1. Apple could simply enable its television to manage a consumer's live TV service from within a unified interface much like TiVo does, partnering with MSOs [i.e. the cable companies]. As Apple was developing the iPhone many investors expected the company to become an MVNO (Mobile Virtual Network Operator). Instead, the company partnered with AT&T (then Cingular) to bring the iPhone to market in the U.S. Similarly, Apple could choose to avoid the cost and effort of entering the live TV services business and simply partner with MSOs to deliver live, cable TV to the Apple Television. While this would be the easiest and most likely option, it would also be the least revolutionary. Technically, this option would function much like TiVo does today: partnering with MSOs and offering a unified DVR/guidance software interface to make search and discovery easier for the viewer. In some ways, a connected TV's software is the biggest differentiator that Apple can bring to the table, so this option could still result in a new and fresh product for the television market. Apple could also supplement this with its iTunes Movie rental and purchase service directly on the television.

1 2 下一頁

我來點評

  最新文章

最新文章:

中國煤業(yè)大遷徙

500強情報中心

財富專欄

午夜福利在线观看视频国产| 亚洲精品成a人在线观看| 久久精品国产亚洲AV麻豆图片| 爱看亚洲AV手机在线电影| 欧美日韩国产人成在线观看| 69精品人妻一区二区三区蜜桃| 亚洲欧美日韩久久一区二区| 9 9久热RE在线精品视频| 狠狠热精品免费视频| 久久亚洲国产精品五月天婷| 四虎国产精品永久在线乐播| 毛片大全真人在线| 久久国产精品免费一区二区| 国产高潮呻吟久久| 今天我不戴套进去爽死你| 国产精品女同一区二区| 精品无码国产一区二区三区AVw| 国产一级精品无码免费视频| 精品一区二区三区在线观看视频| 久久国产精品二国产精品| 精品人妻少妇一区二区三区在线| 伊人久久大香线焦AV综合影院| 国产免费看片国产第一页| 国产精品亚洲欧美大片在线看| 国产成人综合亚洲av第一页| 久久精品成人亚洲另类| 国产精品无码一区二区三区| 女人一区二区三区电影| 久久国产精品福利免费| 四虎永久在线精品免费一区二区| 东京无码熟妇人妻AV在线网址| 无码人妻AⅤ一区二区三区| 久久无码av一区二区三区电影网| 岛国神器—激情拍拍影院| 国产一级特黄高清免费大片| 欧美精品成人a在线观看| 天美传媒播放在线播放| 99久久国产综合精品五月天喷水| 国产日韩欧美成人综合电影在线观看| 波多野成人无码精品电影| 中国一级毛片在线观看|