為促銷(xiāo)，蘋(píng)果在美國(guó)和加拿大零售店推出Mac電腦換購(gòu)計(jì)劃
Mark Gurman, 彭博社
2020-06-11
蘋(píng)果公司（Apple）計(jì)劃從下周開(kāi)始，在美國(guó)和加拿大的零售店內(nèi)推出Mac電腦換購(gòu)計(jì)劃。
據(jù)知情人士透露，位于加州庫(kù)比蒂諾的科技業(yè)巨頭通知零售店員工，美國(guó)換購(gòu)計(jì)劃將從6月15日開(kāi)始執(zhí)行，加拿大將從6月18日開(kāi)始實(shí)施?？蛻?hù)可以用Mac電腦換取購(gòu)買(mǎi)新機(jī)的折抵優(yōu)惠，也可以將以舊換新抵價(jià)充值到蘋(píng)果禮品卡中。
之前，客戶(hù)可以通過(guò)蘋(píng)果官網(wǎng)參加Mac電腦換購(gòu)計(jì)劃。蘋(píng)果零售店早已支持iPhone、iPad和Apple Watch等許多產(chǎn)品的換購(gòu)。
該計(jì)劃讓客戶(hù)在購(gòu)置新機(jī)時(shí)能夠使用折抵優(yōu)惠，有望促進(jìn)Mac電腦的銷(xiāo)售。但該計(jì)劃的整體影響可能要在幾周之后才可以顯現(xiàn)出來(lái)，因?yàn)槌鲇诜婪缎鹿谝咔榈男枰?，蘋(píng)果約200家零售店仍未恢復(fù)營(yíng)業(yè)。
2019財(cái)年，Mac電腦銷(xiāo)售額約為257億美元，大約占公司年度總收入的10%。
彭博新聞?dòng)谏现芰鶊?bào)道稱(chēng)，蘋(píng)果準(zhǔn)備在近期內(nèi)通過(guò)Apple Card推出Mac電腦、iPad平板、AirPod耳機(jī)等設(shè)備的分期付款計(jì)劃。（財(cái)富中文網(wǎng)）
翻譯：劉進(jìn)龍
審校：汪皓
蘋(píng)果公司（Apple）計(jì)劃從下周開(kāi)始，在美國(guó)和加拿大的零售店內(nèi)推出Mac電腦換購(gòu)計(jì)劃。
據(jù)知情人士透露，位于加州庫(kù)比蒂諾的科技業(yè)巨頭通知零售店員工，美國(guó)換購(gòu)計(jì)劃將從6月15日開(kāi)始執(zhí)行，加拿大將從6月18日開(kāi)始實(shí)施?？蛻?hù)可以用Mac電腦換取購(gòu)買(mǎi)新機(jī)的折抵優(yōu)惠，也可以將以舊換新抵價(jià)充值到蘋(píng)果禮品卡中。
之前，客戶(hù)可以通過(guò)蘋(píng)果官網(wǎng)參加Mac電腦換購(gòu)計(jì)劃。蘋(píng)果零售店早已支持iPhone、iPad和Apple Watch等許多產(chǎn)品的換購(gòu)。
該計(jì)劃讓客戶(hù)在購(gòu)置新機(jī)時(shí)能夠使用折抵優(yōu)惠，有望促進(jìn)Mac電腦的銷(xiāo)售。但該計(jì)劃的整體影響可能要在幾周之后才可以顯現(xiàn)出來(lái)，因?yàn)槌鲇诜婪缎鹿谝咔榈男枰?，蘋(píng)果約200家零售店仍未恢復(fù)營(yíng)業(yè)。
2019財(cái)年，Mac電腦銷(xiāo)售額約為257億美元，大約占公司年度總收入的10%。
彭博新聞?dòng)谏现芰鶊?bào)道稱(chēng)，蘋(píng)果準(zhǔn)備在近期內(nèi)通過(guò)Apple Card推出Mac電腦、iPad平板、AirPod耳機(jī)等設(shè)備的分期付款計(jì)劃。（財(cái)富中文網(wǎng)）
翻譯：劉進(jìn)龍
審校：汪皓
Apple plans to launch a trade-in program for Mac computers next week at its retail stores in the U.S and Canada, adding the devices to an effort already in effect for other products.
The Cupertino, Calif.—based technology giant informed retail employees that the new program will begin on June 15 in the U.S. and June 18 in Canada, according to people familiar with the matter. Customers can exchange a Mac for credit toward a new computer or apply the trade-in value to an Apple gift card.
Customers have previously been able to trade in their Macs via Apple’s website. Apple already offers trade-in programs at its stores for many other products, including the iPhone, iPad and Apple Watch.
The move could help boost sales of Macs by giving customers a way to get credit toward a new model at the point of purchase. However, the full impact of the program will likely take several more weeks because about 200 of Apple’s retail stores are still closed due to Covid-19 precautions.
Mac sales generated about $25.7 billion in fiscal 2019, or almost 10% of the company’s total annual revenue.
Bloomberg News reported this past Saturday that Apple is also preparing to launch installment payment plans for the Mac, iPad, AirPods and other devices via the Apple Card in the near future.
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