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二季度交付量高于華爾街預(yù)期,特斯拉表現(xiàn)好于競(jìng)爭(zhēng)對(duì)手

David Z. Morris
2020-07-07

在此特殊時(shí)期,特斯拉的成就尤其引人注目。

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上周四上午,特斯拉宣布,該公司今年第二季度交付了90650輛電動(dòng)汽車。該數(shù)據(jù)高于華爾街分析師的預(yù)估,延續(xù)了該公司一如既往總是超出華爾街預(yù)期的表現(xiàn)。此前,根據(jù)FactSet的數(shù)據(jù),股票分析師預(yù)估,特斯拉第二季度將交付72149輛電動(dòng)汽車,而彭博社的調(diào)查結(jié)果則是83071輛。

受此影響,特斯拉股價(jià)在盤前交易中猛漲9%,并呈現(xiàn)出持續(xù)上升態(tài)勢(shì)。在7月2日的報(bào)告中,特斯拉公布了公司初始交付數(shù)據(jù),而更進(jìn)一步的財(cái)務(wù)報(bào)告,包括衡量盈利能力的關(guān)鍵指標(biāo)等,將于7月底公布。

在此特殊時(shí)期,特斯拉的成就尤其引人注目。一方面,特斯拉汽車產(chǎn)能受到影響,而另一方面,全球經(jīng)濟(jì)放緩打擊了消費(fèi)者購買新車的積極性。在生產(chǎn)方面,特斯拉第二季度的汽車總產(chǎn)量為82272輛,低于第一季度的102672輛。

特斯拉表示,在第二季度交付的90650輛電動(dòng)汽車中,中端電動(dòng)車Model 3和Model Y占80050輛,而高端電動(dòng)車Model X和Model S則為10600輛。盡管高端車的單輛利潤(rùn)更高,但其銷量目前仍舊在持續(xù)下滑:特斯拉在今年第一季度交付了12200輛Model X和Model S,在2019年第三季度的交付量則為17400輛。

當(dāng)前,特斯拉還未完全擺脫公共衛(wèi)生事件的影響:其交付量同比下降了近5%。但特斯拉的表現(xiàn)明顯好于競(jìng)爭(zhēng)對(duì)手:福特汽車于上周四宣布,其在美銷量同比下滑33%,通用汽車和菲亞特克萊斯勒第二季度的汽車銷量則分別暴跌34%和38.6%。

但這并不完全是相同類型的比較,因?yàn)樘厮估臄?shù)據(jù)也包括了在中國(guó)的銷量。今年早些時(shí)候,特斯拉在中國(guó)的新Model 3汽車工廠恢復(fù)了全面生產(chǎn)。在新冠肺炎疫情爆發(fā)初期,特斯拉汽車的美國(guó)注冊(cè)量下跌了46%,1月的汽車注冊(cè)量只有3563輛。但到今年5月,隨著中國(guó)形勢(shì)好轉(zhuǎn),特斯拉的銷量也開始回升:數(shù)據(jù)顯示,特斯拉5月在中國(guó)售出了11095輛國(guó)產(chǎn)Model 3電動(dòng)汽車。

雖然中國(guó)市場(chǎng)是一個(gè)關(guān)鍵因素,但特斯拉的成功也部分源于它對(duì)美國(guó)強(qiáng)制實(shí)施的封鎖措施的無視。最明顯的例子是,據(jù)報(bào)道,該公司不顧當(dāng)?shù)氐耐9ち?,即要求工廠在疫情爆發(fā)初期關(guān)停非必要業(yè)務(wù),在其位于加利福尼亞州弗里蒙特的工廠繼續(xù)生產(chǎn)汽車。在5月初一個(gè)激烈的財(cái)報(bào)電話會(huì)議上,首席執(zhí)行官埃隆?馬斯克稱封鎖令是“法西斯主義”。幾天后,特斯拉對(duì)工廠所在地阿拉米達(dá)縣提起訴訟。此前,當(dāng)?shù)卣?jīng)多次發(fā)出警告,禁止特斯拉在阿拉米達(dá)縣復(fù)工。自訴訟以后,阿拉米達(dá)縣政府似乎放棄了執(zhí)行停工令。

工廠的工人們舉行了抗議活動(dòng),抗議工廠松懈的安全保護(hù)措施,還有數(shù)人被檢測(cè)出病毒陽性。6月底,兩名工人告訴《華盛頓郵報(bào)》,盡管馬斯克保證不強(qiáng)制要求員工上班,但他們因?yàn)橛谔厥鈺r(shí)期待在家里而被解雇了。

在本月晚些時(shí)候公布財(cái)報(bào)后,特斯拉的下一個(gè)重要里程碑,將會(huì)是預(yù)告其備受期待的電池開發(fā)進(jìn)程。該活動(dòng)預(yù)計(jì)將詳細(xì)介紹公司在電池方面的創(chuàng)新,如續(xù)航時(shí)間更長(zhǎng),生產(chǎn)成本也可能會(huì)更低。馬斯克最近宣布,活動(dòng)暫定于9月15日舉行。(財(cái)富中文網(wǎng))

譯者:Claire

上周四上午,特斯拉宣布,該公司今年第二季度交付了90650輛電動(dòng)汽車。該數(shù)據(jù)高于華爾街分析師的預(yù)估,延續(xù)了該公司一如既往總是超出華爾街預(yù)期的表現(xiàn)。此前,根據(jù)FactSet的數(shù)據(jù),股票分析師預(yù)估,特斯拉第二季度將交付72149輛電動(dòng)汽車,而彭博社的調(diào)查結(jié)果則是83071輛。

受此影響,特斯拉股價(jià)在盤前交易中猛漲9%,并呈現(xiàn)出持續(xù)上升態(tài)勢(shì)。在7月2日的報(bào)告中,特斯拉公布了公司初始交付數(shù)據(jù),而更進(jìn)一步的財(cái)務(wù)報(bào)告,包括衡量盈利能力的關(guān)鍵指標(biāo)等,將于7月底公布。

在此特殊時(shí)期,特斯拉的成就尤其引人注目。一方面,特斯拉汽車產(chǎn)能受到影響,而另一方面,全球經(jīng)濟(jì)放緩打擊了消費(fèi)者購買新車的積極性。在生產(chǎn)方面,特斯拉第二季度的汽車總產(chǎn)量為82272輛,低于第一季度的102672輛。

特斯拉表示,在第二季度交付的90650輛電動(dòng)汽車中,中端電動(dòng)車Model 3和Model Y占80050輛,而高端電動(dòng)車Model X和Model S則為10600輛。盡管高端車的單輛利潤(rùn)更高,但其銷量目前仍舊在持續(xù)下滑:特斯拉在今年第一季度交付了12200輛Model X和Model S,在2019年第三季度的交付量則為17400輛。

當(dāng)前,特斯拉還未完全擺脫公共衛(wèi)生事件的影響:其交付量同比下降了近5%。但特斯拉的表現(xiàn)明顯好于競(jìng)爭(zhēng)對(duì)手:福特汽車于上周四宣布,其在美銷量同比下滑33%,通用汽車和菲亞特克萊斯勒第二季度的汽車銷量則分別暴跌34%和38.6%。

但這并不完全是相同類型的比較,因?yàn)樘厮估臄?shù)據(jù)也包括了在中國(guó)的銷量。今年早些時(shí)候,特斯拉在中國(guó)的新Model 3汽車工廠恢復(fù)了全面生產(chǎn)。在新冠肺炎疫情爆發(fā)初期,特斯拉汽車的美國(guó)注冊(cè)量下跌了46%,1月的汽車注冊(cè)量只有3563輛。但到今年5月,隨著中國(guó)形勢(shì)好轉(zhuǎn),特斯拉的銷量也開始回升:數(shù)據(jù)顯示,特斯拉5月在中國(guó)售出了11095輛國(guó)產(chǎn)Model 3電動(dòng)汽車。

雖然中國(guó)市場(chǎng)是一個(gè)關(guān)鍵因素,但特斯拉的成功也部分源于它對(duì)美國(guó)強(qiáng)制實(shí)施的封鎖措施的無視。最明顯的例子是,據(jù)報(bào)道,該公司不顧當(dāng)?shù)氐耐9ち?,即要求工廠在疫情爆發(fā)初期關(guān)停非必要業(yè)務(wù),在其位于加利福尼亞州弗里蒙特的工廠繼續(xù)生產(chǎn)汽車。在5月初一個(gè)激烈的財(cái)報(bào)電話會(huì)議上,首席執(zhí)行官埃隆?馬斯克稱封鎖令是“法西斯主義”。幾天后,特斯拉對(duì)工廠所在地阿拉米達(dá)縣提起訴訟。此前,當(dāng)?shù)卣?jīng)多次發(fā)出警告,禁止特斯拉在阿拉米達(dá)縣復(fù)工。自訴訟以后,阿拉米達(dá)縣政府似乎放棄了執(zhí)行停工令。

工廠的工人們舉行了抗議活動(dòng),抗議工廠松懈的安全保護(hù)措施,還有數(shù)人被檢測(cè)出病毒陽性。6月底,兩名工人告訴《華盛頓郵報(bào)》,盡管馬斯克保證不強(qiáng)制要求員工上班,但他們因?yàn)橛谔厥鈺r(shí)期待在家里而被解雇了。

在本月晚些時(shí)候公布財(cái)報(bào)后,特斯拉的下一個(gè)重要里程碑,將會(huì)是預(yù)告其備受期待的電池開發(fā)進(jìn)程。該活動(dòng)預(yù)計(jì)將詳細(xì)介紹公司在電池方面的創(chuàng)新,如續(xù)航時(shí)間更長(zhǎng),生產(chǎn)成本也可能會(huì)更低。馬斯克最近宣布,活動(dòng)暫定于9月15日舉行。(財(cái)富中文網(wǎng))

譯者:Claire

Tesla continued its long, barely interrupted streak of outperforming Wall Street’s predictions, announcing last Thursday morning that it had delivered 90,650 total vehicles in the second quarter of the year. The consensus estimate among stock analysts was 72,149 total deliveries according to FactSet, and 83,071 as calculated by Bloomberg.

The electric-car maker’s stock careened up 9% in pre-market trading on the announcement—another event that is becoming routine. July 2’s report included only raw delivery numbers, and Tesla’s financial results for the second quarter, including key measures of profitability, will be reported in late July.

The beat, of course, is particularly notable because it comes in the midst of the coronavirus pandemic. That has constrained Tesla’s ability to produce cars, even as a global economic slowdown tamped down consumers’ eagerness for big new purchases. On the production side, Tesla managed to produce 82,272 total units in the second quarter, compared to 102,672 in the first quarter.

Tesla says it delivered 80,050 of its mid-market Model 3 and Model Y vehicles, and 10,600 of its S and X luxury models. That continues a long trend of decline for the luxury models, which are more profitable on a per-unit basis: Tesla delivered 12,200 S and Xs in the first quarter of this year, and 17,400 in the third quarter of 2019.

Tesla hasn’t completely escaped the gravity of the coronavirus; the overall delivery numbers were down nearly 5% from the same period last year. But Tesla appears to have solidly outperformed established carmakers: Ford reported a 33% year-over-year decline in U.S. sales on last Thursday, while GM reported a 34% drop and Fiat Chrysler's slumped 38.6%.

That’s not an entirely apples-to-apples comparison, because Tesla’s numbers also include sales in China, where its new Model 3 factory reached full production earlier this year. Tesla registration numbers in the country dropped by as much as 46% during the initial coronavirus wave there, with just 3,563 vehicles registered in January. But by May, China started to bounce back from the coronavirus, and so did Tesla's numbers: 11,095 locally made Model 3s were reported sold there for the month.

While China has been a crucial cushion, Tesla’s success also came partly from its defiance of mandated coronavirus control measures in the United States. Most dramatically, it reportedly continued producing cars at its Fremont, Calif., factory against local orders mandating the shutdown of nonessential businesses during the pandemic’s initial surge. On a fiery earnings call in early May, CEO Elon Musk referred to the lockdown orders as "fascist." A few days later, Tesla filed suit against Alameda County, where the factory is located, and where local authorities had repeatedly insisted it should not be making cars. Alameda County appears to have since backed down on enforcing its order.

Workers at the plant have staged protests against lax safety measures, and several tested positive for the virus. In late June, two workers told the Washington Post they had been fired for staying home during the height of the pandemic, despite assurances from Musk that they weren’t obligated to work.

After financial results are reported later this month, Tesla’s next big milestone is expected to be a major event previewing its highly anticipated battery development efforts. The event is anticipated to detail innovations that allow batteries to last longer, possibly at a lower production cost. Musk recently announced that the event was tentatively scheduled for Sept. 15.

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