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“美國版釘釘”Slack的新產(chǎn)品是智庫?

Slack一直將科技對(duì)文化的影響作為自己最關(guān)心的問題。

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當(dāng)Slack還是家小公司時(shí),為數(shù)不多的員工在每天下午3點(diǎn)左右都會(huì)去街上散散步,再喝上一杯咖啡。當(dāng)然,畢竟是Slack,通報(bào)“咖啡時(shí)間”這件事自然要交給Slack的系統(tǒng)機(jī)器人去做,每天時(shí)間一到,機(jī)器人就會(huì)在Slack頻道上發(fā)出“咖啡”表情,提醒大家該去喝咖啡了。

這家總部位于舊金山的協(xié)作軟件開發(fā)公司在上市之前,咖啡機(jī)就是公司的標(biāo)配,而在上市之后自然配置得更多。雖然買咖啡機(jī)這種事看起來微不足道,但由聯(lián)合創(chuàng)始人、首席執(zhí)行官斯圖爾特?巴特菲爾德領(lǐng)導(dǎo)的管理團(tuán)隊(duì)卻并未等閑視之。添置一臺(tái)咖啡機(jī),員工午后就沒有了出去買咖啡的必要,這種變化會(huì)對(duì)企業(yè)文化造成怎樣的影響呢?這才是巴特菲爾德真正關(guān)心的問題。

Slack一直將產(chǎn)品,或者更確切地說,技術(shù)對(duì)文化的影響作為自己最關(guān)心的問題。其業(yè)務(wù)核心也一直聚焦在如何利用科技推動(dòng)變革(在該案例中,所謂變革即指提高生產(chǎn)力)。Slack是一款為企業(yè)白領(lǐng)打造的通訊工具,一經(jīng)問世就幾乎取代了電子郵件的地位。擁抱變革、向現(xiàn)代辦公轉(zhuǎn)型的企業(yè)越多,Slack的產(chǎn)品就會(huì)賣得越好。當(dāng)然,這并不意味著Slack就能夠避免激烈的競(jìng)爭(zhēng)。(微軟,說你呢。)

毫不意外,正在努力成為未來工作場(chǎng)所相關(guān)事務(wù)思想領(lǐng)袖的Slack,也希望在打造未來工作工具以及在文化變革方面扮演領(lǐng)導(dǎo)者角色。Slack的前平臺(tái)主管、Future Forum的副總裁布萊恩?艾略特說:“我們不僅要對(duì)技術(shù),還要對(duì)文化進(jìn)行重新思考?!盕uture Forum是由Slack牽頭的新聯(lián)盟,旨在重新思考現(xiàn)代工作場(chǎng)所。

據(jù)艾略特所說,創(chuàng)建Future Forum的想法在Slack內(nèi)部醞釀已經(jīng)有一段時(shí)間。艾略特說:“我記得在2018年1月,也就是我入職的第二個(gè)月,我和斯圖爾特就探討過(相關(guān)事宜)。”不過,由于兩位高管都忙于管理這家快速增長(zhǎng)的公司,直到新冠肺炎疫情爆發(fā)、所有人都被迫討論工作場(chǎng)所的變革方向時(shí),他們才又重新開始討論這一想法。埃略特表示:“從那時(shí)起,我們開始與面臨同樣問題的其他企業(yè)就此展開對(duì)話?!?/p>

如何在不同人之間建立社交聯(lián)系?如何實(shí)現(xiàn)最好的遠(yuǎn)程協(xié)作效果?在當(dāng)前這種全新的、分散化的員工隊(duì)伍中,中層管理人員應(yīng)該扮演怎樣的角色?這些只是艾略特想要通過該項(xiàng)目解決的部分問題。

Future Forum創(chuàng)立之初將作為Slack內(nèi)部孵化的初創(chuàng)公司存在,等到正常運(yùn)轉(zhuǎn)后,Slack會(huì)將其拆分出去。Future Forum的合作伙伴包括全球范圍內(nèi)的咨詢公司、專注于人力資源及多元化與包容性領(lǐng)域的企業(yè),以及正在思考辦公室未來角色和實(shí)際布局的設(shè)計(jì)公司。該項(xiàng)目也會(huì)進(jìn)行原創(chuàng)性研究和案例分析,未來還將持續(xù)開展一系列相關(guān)活動(dòng)。

Slack已經(jīng)就“知識(shí)型員工適應(yīng)遠(yuǎn)程辦公狀況”的有關(guān)研究發(fā)布了其初步結(jié)果,完整研究結(jié)果預(yù)計(jì)將于10月發(fā)布。其中有什么亮點(diǎn)呢?據(jù)研究統(tǒng)計(jì),有約65%的白人知識(shí)型員工對(duì)“在我需要幫助時(shí),我的經(jīng)理能給我提供相應(yīng)支持”表示贊同,而在黑人知識(shí)型員工中,這一比例僅為46%。斯坦福大學(xué)管理科學(xué)與工程專業(yè)的教授帕梅拉?海因斯計(jì)劃與Future Forum展開合作,共同探索文化、工作交叉領(lǐng)域的相關(guān)類似問題。(海因斯并未參與前述調(diào)研。)

海因斯說:“不同群體所受影響的不同是不平等的突出表現(xiàn)?!?/p>

艾略特承認(rèn),在管理Slack的現(xiàn)有員工隊(duì)伍時(shí),平衡不同員工的需求是他們所面臨的的最大問題。與其他科技公司不同,Slack對(duì)員工巨大的吸引力從來都不是輕松、愜意的工作環(huán)境和豐富的辦公室福利(在硅谷,濃縮咖啡機(jī)只能算是入門標(biāo)配)。Slack員工早已習(xí)慣使用那些可以助力遠(yuǎn)程辦公的協(xié)作軟件以及其他輔助工具,但這并不意味著他們就能輕松地完成向“在家辦公”的轉(zhuǎn)型。艾略特表示:“情況并未恢復(fù)正常?!?/p>

為了讓遠(yuǎn)程辦公真正發(fā)揮作用,未來,除了Future Forum,或許還會(huì)有許多其他嘗試。對(duì)Slack而言,尋求合作伙伴共同推進(jìn)這一進(jìn)程無疑是明智之舉。(就此而言,艾略特表示,他們歡迎競(jìng)爭(zhēng)對(duì)手加入到Future Forum之中。)面對(duì)新的現(xiàn)實(shí)環(huán)境,協(xié)作軟件開發(fā)企業(yè)在協(xié)作方面能夠取得怎樣的成績(jī)?遠(yuǎn)程智庫的產(chǎn)品又可以帶來多大的收獲?我們拭目以待。(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

當(dāng)Slack還是家小公司時(shí),為數(shù)不多的員工在每天下午3點(diǎn)左右都會(huì)去街上散散步,再喝上一杯咖啡。當(dāng)然,畢竟是Slack,通報(bào)“咖啡時(shí)間”這件事自然要交給Slack的系統(tǒng)機(jī)器人去做,每天時(shí)間一到,機(jī)器人就會(huì)在Slack頻道上發(fā)出“咖啡”表情,提醒大家該去喝咖啡了。

這家總部位于舊金山的協(xié)作軟件開發(fā)公司在上市之前,咖啡機(jī)就是公司的標(biāo)配,而在上市之后自然配置得更多。雖然買咖啡機(jī)這種事看起來微不足道,但由聯(lián)合創(chuàng)始人、首席執(zhí)行官斯圖爾特?巴特菲爾德領(lǐng)導(dǎo)的管理團(tuán)隊(duì)卻并未等閑視之。添置一臺(tái)咖啡機(jī),員工午后就沒有了出去買咖啡的必要,這種變化會(huì)對(duì)企業(yè)文化造成怎樣的影響呢?這才是巴特菲爾德真正關(guān)心的問題。

Slack一直將產(chǎn)品,或者更確切地說,技術(shù)對(duì)文化的影響作為自己最關(guān)心的問題。其業(yè)務(wù)核心也一直聚焦在如何利用科技推動(dòng)變革(在該案例中,所謂變革即指提高生產(chǎn)力)。Slack是一款為企業(yè)白領(lǐng)打造的通訊工具,一經(jīng)問世就幾乎取代了電子郵件的地位。擁抱變革、向現(xiàn)代辦公轉(zhuǎn)型的企業(yè)越多,Slack的產(chǎn)品就會(huì)賣得越好。當(dāng)然,這并不意味著Slack就能夠避免激烈的競(jìng)爭(zhēng)。(微軟,說你呢。)

毫不意外,正在努力成為未來工作場(chǎng)所相關(guān)事務(wù)思想領(lǐng)袖的Slack,也希望在打造未來工作工具以及在文化變革方面扮演領(lǐng)導(dǎo)者角色。Slack的前平臺(tái)主管、Future Forum的副總裁布萊恩?艾略特說:“我們不僅要對(duì)技術(shù),還要對(duì)文化進(jìn)行重新思考?!盕uture Forum是由Slack牽頭的新聯(lián)盟,旨在重新思考現(xiàn)代工作場(chǎng)所。

據(jù)艾略特所說,創(chuàng)建Future Forum的想法在Slack內(nèi)部醞釀已經(jīng)有一段時(shí)間。艾略特說:“我記得在2018年1月,也就是我入職的第二個(gè)月,我和斯圖爾特就探討過(相關(guān)事宜)?!辈贿^,由于兩位高管都忙于管理這家快速增長(zhǎng)的公司,直到新冠肺炎疫情爆發(fā)、所有人都被迫討論工作場(chǎng)所的變革方向時(shí),他們才又重新開始討論這一想法。埃略特表示:“從那時(shí)起,我們開始與面臨同樣問題的其他企業(yè)就此展開對(duì)話?!?/p>

如何在不同人之間建立社交聯(lián)系?如何實(shí)現(xiàn)最好的遠(yuǎn)程協(xié)作效果?在當(dāng)前這種全新的、分散化的員工隊(duì)伍中,中層管理人員應(yīng)該扮演怎樣的角色?這些只是艾略特想要通過該項(xiàng)目解決的部分問題。

Future Forum創(chuàng)立之初將作為Slack內(nèi)部孵化的初創(chuàng)公司存在,等到正常運(yùn)轉(zhuǎn)后,Slack會(huì)將其拆分出去。Future Forum的合作伙伴包括全球范圍內(nèi)的咨詢公司、專注于人力資源及多元化與包容性領(lǐng)域的企業(yè),以及正在思考辦公室未來角色和實(shí)際布局的設(shè)計(jì)公司。該項(xiàng)目也會(huì)進(jìn)行原創(chuàng)性研究和案例分析,未來還將持續(xù)開展一系列相關(guān)活動(dòng)。

Slack已經(jīng)就“知識(shí)型員工適應(yīng)遠(yuǎn)程辦公狀況”的有關(guān)研究發(fā)布了其初步結(jié)果,完整研究結(jié)果預(yù)計(jì)將于10月發(fā)布。其中有什么亮點(diǎn)呢?據(jù)研究統(tǒng)計(jì),有約65%的白人知識(shí)型員工對(duì)“在我需要幫助時(shí),我的經(jīng)理能給我提供相應(yīng)支持”表示贊同,而在黑人知識(shí)型員工中,這一比例僅為46%。斯坦福大學(xué)管理科學(xué)與工程專業(yè)的教授帕梅拉?海因斯計(jì)劃與Future Forum展開合作,共同探索文化、工作交叉領(lǐng)域的相關(guān)類似問題。(海因斯并未參與前述調(diào)研。)

海因斯說:“不同群體所受影響的不同是不平等的突出表現(xiàn)?!?/p>

艾略特承認(rèn),在管理Slack的現(xiàn)有員工隊(duì)伍時(shí),平衡不同員工的需求是他們所面臨的的最大問題。與其他科技公司不同,Slack對(duì)員工巨大的吸引力從來都不是輕松、愜意的工作環(huán)境和豐富的辦公室福利(在硅谷,濃縮咖啡機(jī)只能算是入門標(biāo)配)。Slack員工早已習(xí)慣使用那些可以助力遠(yuǎn)程辦公的協(xié)作軟件以及其他輔助工具,但這并不意味著他們就能輕松地完成向“在家辦公”的轉(zhuǎn)型。艾略特表示:“情況并未恢復(fù)正常?!?/p>

為了讓遠(yuǎn)程辦公真正發(fā)揮作用,未來,除了Future Forum,或許還會(huì)有許多其他嘗試。對(duì)Slack而言,尋求合作伙伴共同推進(jìn)這一進(jìn)程無疑是明智之舉。(就此而言,艾略特表示,他們歡迎競(jìng)爭(zhēng)對(duì)手加入到Future Forum之中。)面對(duì)新的現(xiàn)實(shí)環(huán)境,協(xié)作軟件開發(fā)企業(yè)在協(xié)作方面能夠取得怎樣的成績(jī)?遠(yuǎn)程智庫的產(chǎn)品又可以帶來多大的收獲?我們拭目以待。(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

Back when Slack was small enough, its handful of employees had a ritual of ambling down the street to get a cup of coffee every day around 3 p.m. Of course, being Slack, the caffeine run was announced by a bot that posted a coffee emoji into Slack’s Slack.

The San Francisco–based maker of collaboration software has since gotten an espresso machine—or two or three—not to mention gone public. But the seemingly trivial decision to purchase a coffee maker wasn’t taken lightly by its management team, led by cofounder and CEO Stewart Butterfield. How would the presence of an espresso machine—and the absence of the afternoon coffee run—impact company culture, wondered Butterfield?

The way products and, more specifically, technology impact culture has always been top of mind at Slack. Its core business, to be sure, is all about how tech can bring about change (in this case, increased productivity). Slack is a communication tool for office workers, designed to all but replace email. The more companies embrace this shift to a more modern way of working, the more Slack sells its product—not that it doesn’t have intense competition. (Looking at you, Microsoft.)

It’s no surprise, then, that the company is now taking a bigger stab at becoming a thought leader in matters of the workplace of the future and the tools and cultural change that will enable it. “You have to rethink not just technology but culture,” says Brian Elliott, the former head of platform at Slack and VP of Future Forum, a new Slack-led consortium that aims to rethink the modern workplace.

According to Elliott, Future Forum is an idea that has been brewing at Slack for a while. “I remember having conversations with Stewart the second month on the job, January of 2018,” says Elliott. Both execs got busy running the fast-growing company, though, and reconvened on the idea only after the pandemic hit and forced everyone to talk about how the workplace was changing. “We started talking to other companies grappling with the same problems,” says Elliott.

How do you bring people together socially? How do you get them to collaborate best remotely? What’s the job of middle management in this new, distributed workforce? Those are just some of the questions Elliott says he hopes to be able to tackle and find solutions for via the new initiative.

At launch, Future Forum will exist as a startup incubated at Slack. But the plan is to spin it out once it is up and running. Other partner companies could include global consulting firms, specialists in human resources and diversity and inclusion, even designers who are thinking about the future role and physical layout of the office. Original research and case studies will also be part of the initiative, as well as an ongoing event series down the road.

Slack is already publishing preliminary findings of a study that explores how knowledge workers are adapting to remote work, with the full findings expected to be released in October. One of the standout stats? About 65% of white knowledge workers agree with the statement, “My manager is supportive when I need help,” compared with 46% of Black knowledge workers. Pamela Hinds, a professor of management science and engineering at Stanford University, plans to work with Slack's new consortium on future research projects that could explore similar questions that have to do with the intersection of culture and work. (Hinds wasn't involved with this particular survey.)

“Different groups are differentially affected,” says Hinds. “It highlights the inequities.”

Elliott agrees that balancing the needs of different employees is the hardest part of managing Slack’s current workforce. Unlike some other tech players, cushy, in-office perks were never the software company’s big appeal to workers (espresso machines are table stakes in Silicon Valley). And Slack’s employee base was already up and running on its collaboration software and many other tools that enable remote work. But that doesn’t mean that the transition to a work-from-home workforce has been easy for Slack. “Things are not going back to normal,” says Elliott.

Future Forum is likely to be just one of many attempts at making remote work, well, work. And Slack is smart to ask for partners in the quest. (On that end, Elliott says competitors would be welcome in the consortium too.) Just how collaborative can collaboration software makers be in this new reality? And how fruitful will the products of a remote think tank be? We’re about to find out.

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