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甲骨文是什么?TikTok用戶(hù)真的不知道

Danielle Abril
2020-09-22

一些TikTok用戶(hù)表示,對(duì)甲骨文了解很少,甚至可以說(shuō)一無(wú)所知,因?yàn)檫@家公司的數(shù)據(jù)庫(kù)軟件相當(dāng)小眾。

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一邊是商業(yè)軟件巨頭甲骨文希望成為熱門(mén)社交應(yīng)用程序TikTok“值得信賴(lài)的伙伴”,另一邊則是茫然的用戶(hù):甲骨文是什么?

9月21日,字節(jié)跳動(dòng)官方發(fā)文證實(shí),已與甲骨文、沃爾瑪對(duì)TikTok的合作形成原則性共識(shí)。三方將按照相關(guān)共識(shí)推進(jìn)商議,希望盡快達(dá)成符合美國(guó)和中國(guó)法律要求的合作協(xié)議。不過(guò)該筆交易將不涉及任何算法和技術(shù)的轉(zhuǎn)讓。

一些業(yè)內(nèi)分析人士對(duì)甲骨文的行為有些摸不著頭腦。為什么傳統(tǒng)的企業(yè)軟件公司想要收購(gòu)TikTok,畢竟這款應(yīng)用程序在青少年中最流行,還曾經(jīng)掀起過(guò)病毒式傳播的跳舞挑戰(zhàn)。一些分析人士估計(jì),甲骨文希望成為T(mén)ikTok的云數(shù)據(jù)中心提供商。與此同時(shí),接受采訪的六位TikTok用戶(hù)表示,對(duì)甲骨文了解很少,甚至可以說(shuō)一無(wú)所知,因?yàn)榧坠俏牡臄?shù)據(jù)庫(kù)軟件相當(dāng)小眾。

“我昨天才(第一次)聽(tīng)說(shuō)了甲骨文這個(gè)詞。”紐約州錫拉丘茲21歲的TikTok用戶(hù)切爾西?達(dá)格里拉說(shuō)。

得克薩斯州理查森市16歲的TikTok用戶(hù)卡拉?比林頓說(shuō),不確定甲骨文是做什么的,但聽(tīng)起來(lái)有點(diǎn)熟悉?!笆羌掖蠊尽!彼f(shuō),“不過(guò)我真的不太了解?!?/p>

9月特朗普稱(chēng)因?yàn)閾?dān)心國(guó)家安全,要求TikTok位于中國(guó)的母公司字節(jié)跳動(dòng)要么出售該應(yīng)用程序,要么關(guān)閉美國(guó)業(yè)務(wù)。之后,該應(yīng)用程序收到微軟、沃爾瑪和甲骨文等多家大公司合作意向。不過(guò),與甲骨文合作的最終方案并未涉及出售,目前尚不清楚協(xié)議能否最終得到雙方認(rèn)可。

甲骨文在此前聲明中幾乎只字未提TikTok合作計(jì)劃的細(xì)節(jié),只是表示“甲骨文成立40年來(lái),一直提供安全、高性能的技術(shù)解決方案?!?/p>

對(duì)TikTok來(lái)說(shuō),本次協(xié)議意味著有希望繼續(xù)在美國(guó)運(yùn)營(yíng)。TikTok還預(yù)計(jì)在美國(guó)設(shè)立總部,提供2萬(wàn)個(gè)崗位。對(duì)甲骨文來(lái)說(shuō),如果交易成功“合作伙伴”里將多一家知名公司。

但對(duì)TikTok用戶(hù)來(lái)說(shuō),交易幾乎毫無(wú)意義。用戶(hù)表示只希望能夠繼續(xù)上傳和觀看短視頻,比如對(duì)口型唱歌、跳舞和喜劇短劇等。

“只要可以保持原樣就行。”達(dá)拉斯19歲的TikTok用戶(hù)戴安娜?特拉扎斯表示,她每天都看數(shù)個(gè)小時(shí)的視頻。

許多TikTok用戶(hù)也有同感。對(duì)他們來(lái)說(shuō),擔(dān)憂僅僅停留在體驗(yàn)層面。他們希望應(yīng)用程序的算法能夠繼續(xù)根據(jù)興趣推薦視頻,幫忙推廣自己的視頻,信息流里不要加廣告(或商業(yè)軟件宣傳)。

理查森的16歲女孩凱瑟琳?巴克斯特說(shuō),TikTok是用來(lái)跟同齡人聯(lián)系的平臺(tái),因?yàn)樗雷约嚎梢酝ㄟ^(guò)視頻和他人建立聯(lián)系,而不用為自己的文字回答受到批評(píng)。她說(shuō),如果甲骨文或其他公司改變了TikTok,影響會(huì)“很大”,而且有可能改變應(yīng)用程序之前打造出的社區(qū)感。

比林頓和巴克斯特是校友,她說(shuō)不管由誰(shuí)經(jīng)營(yíng)都會(huì)繼續(xù)用TikTok,“只要?jiǎng)e做改變,變得像TikTok的競(jìng)爭(zhēng)對(duì)手Instagram一樣就行”。達(dá)格雷拉說(shuō)只要TikTok“還在,我就會(huì)用?!?/p>

不過(guò)一些TikTok網(wǎng)紅表示,深知社交媒體的變化無(wú)常。盡管網(wǎng)紅能夠通過(guò)贊助和粉絲打賞賺錢(qián),但得避免過(guò)于依賴(lài)平臺(tái)。他們主要用TikTok拓展其他有助于賺錢(qián)的項(xiàng)目。他們對(duì)甲骨文的希望是,不管是什么公司,不管最終達(dá)成什么協(xié)議,不要影響自己賺錢(qián)就好。

舉例來(lái)說(shuō),納什維爾23歲的歌手德魯?瑞恩參加過(guò)??怂闺娨暪?jié)目X Factor,她說(shuō)她用TikTok提升自己作為歌手的知名度。她去年開(kāi)始用TikTok,目前已經(jīng)攢了170萬(wàn)粉絲。跟其他受訪者不一樣的是,她聽(tīng)說(shuō)過(guò)甲骨文,對(duì)甲骨文的業(yè)務(wù)有模糊的概念。

“我聽(tīng)說(shuō)過(guò)甲骨文,但不是特別了解?!比鸲髡f(shuō)?!拔艺J(rèn)為達(dá)成協(xié)議可以加強(qiáng)隱私保護(hù),但具體對(duì)內(nèi)容創(chuàng)作、算法或?qū)τ脩?hù)的影響力意味著什么,我不知道?!?/p>

另一邊,科迪?奧洛夫則表示TikTok幫自己開(kāi)辟了職業(yè)生涯,并不在乎甲骨文介入。19歲的奧洛夫是洛杉磯人,主要發(fā)布喜劇和短劇內(nèi)容。14歲時(shí),他意識(shí)到能夠通過(guò)TikTok賺錢(qián),于是高中輟學(xué),全身心投入到應(yīng)用程序和其他副業(yè)上。奧洛夫有650萬(wàn)粉絲,他說(shuō)過(guò)去三年賺了200萬(wàn)美元。

雖然他仍然經(jīng)常用TikTok,但現(xiàn)在也跟其他網(wǎng)紅一樣銷(xiāo)售商品和旅游產(chǎn)品。

社交媒上“網(wǎng)紅的名氣只能夠維持三到四年,”他說(shuō)?!八晕遗ψ屔缃幻襟w這塊收入不占大部分。社交媒體起伏太大?!?/p>

奧利維亞?格烏西就體驗(yàn)了社交媒體上飛速吸粉的感覺(jué)。35歲的格烏西是護(hù)士,住在洛杉磯,今年6月剛開(kāi)始用,粉絲已經(jīng)有2萬(wàn)多(之前她有條視頻成了爆款)。

因此,她知道即便TikTok因?yàn)榧坠俏牡暮献髯兊妹婺咳牵部傆修k法找到粉絲。

“肯定有別的應(yīng)用程序等著呢?!彼f(shuō)。(財(cái)富中文網(wǎng))

譯者:馮豐

一邊是商業(yè)軟件巨頭甲骨文希望成為熱門(mén)社交應(yīng)用程序TikTok“值得信賴(lài)的伙伴”,另一邊則是茫然的用戶(hù):甲骨文是什么?

9月21日,字節(jié)跳動(dòng)官方發(fā)文證實(shí),已與甲骨文、沃爾瑪對(duì)TikTok的合作形成原則性共識(shí)。三方將按照相關(guān)共識(shí)推進(jìn)商議,希望盡快達(dá)成符合美國(guó)和中國(guó)法律要求的合作協(xié)議。不過(guò)該筆交易將不涉及任何算法和技術(shù)的轉(zhuǎn)讓。

一些業(yè)內(nèi)分析人士對(duì)甲骨文的行為有些摸不著頭腦。為什么傳統(tǒng)的企業(yè)軟件公司想要收購(gòu)TikTok,畢竟這款應(yīng)用程序在青少年中最流行,還曾經(jīng)掀起過(guò)病毒式傳播的跳舞挑戰(zhàn)。一些分析人士估計(jì),甲骨文希望成為T(mén)ikTok的云數(shù)據(jù)中心提供商。與此同時(shí),接受采訪的六位TikTok用戶(hù)表示,對(duì)甲骨文了解很少,甚至可以說(shuō)一無(wú)所知,因?yàn)榧坠俏牡臄?shù)據(jù)庫(kù)軟件相當(dāng)小眾。

“我昨天才(第一次)聽(tīng)說(shuō)了甲骨文這個(gè)詞?!奔~約州錫拉丘茲21歲的TikTok用戶(hù)切爾西?達(dá)格里拉說(shuō)。

得克薩斯州理查森市16歲的TikTok用戶(hù)卡拉?比林頓說(shuō),不確定甲骨文是做什么的,但聽(tīng)起來(lái)有點(diǎn)熟悉。“是家大公司?!彼f(shuō),“不過(guò)我真的不太了解。”

9月特朗普稱(chēng)因?yàn)閾?dān)心國(guó)家安全,要求TikTok位于中國(guó)的母公司字節(jié)跳動(dòng)要么出售該應(yīng)用程序,要么關(guān)閉美國(guó)業(yè)務(wù)。之后,該應(yīng)用程序收到微軟、沃爾瑪和甲骨文等多家大公司合作意向。不過(guò),與甲骨文合作的最終方案并未涉及出售,目前尚不清楚協(xié)議能否最終得到雙方認(rèn)可。

甲骨文在此前聲明中幾乎只字未提TikTok合作計(jì)劃的細(xì)節(jié),只是表示“甲骨文成立40年來(lái),一直提供安全、高性能的技術(shù)解決方案?!?/p>

對(duì)TikTok來(lái)說(shuō),本次協(xié)議意味著有希望繼續(xù)在美國(guó)運(yùn)營(yíng)。TikTok還預(yù)計(jì)在美國(guó)設(shè)立總部,提供2萬(wàn)個(gè)崗位。對(duì)甲骨文來(lái)說(shuō),如果交易成功“合作伙伴”里將多一家知名公司。

但對(duì)TikTok用戶(hù)來(lái)說(shuō),交易幾乎毫無(wú)意義。用戶(hù)表示只希望能夠繼續(xù)上傳和觀看短視頻,比如對(duì)口型唱歌、跳舞和喜劇短劇等。

“只要可以保持原樣就行?!边_(dá)拉斯19歲的TikTok用戶(hù)戴安娜?特拉扎斯表示,她每天都看數(shù)個(gè)小時(shí)的視頻。

許多TikTok用戶(hù)也有同感。對(duì)他們來(lái)說(shuō),擔(dān)憂僅僅停留在體驗(yàn)層面。他們希望應(yīng)用程序的算法能夠繼續(xù)根據(jù)興趣推薦視頻,幫忙推廣自己的視頻,信息流里不要加廣告(或商業(yè)軟件宣傳)。

理查森的16歲女孩凱瑟琳?巴克斯特說(shuō),TikTok是用來(lái)跟同齡人聯(lián)系的平臺(tái),因?yàn)樗雷约嚎梢酝ㄟ^(guò)視頻和他人建立聯(lián)系,而不用為自己的文字回答受到批評(píng)。她說(shuō),如果甲骨文或其他公司改變了TikTok,影響會(huì)“很大”,而且有可能改變應(yīng)用程序之前打造出的社區(qū)感。

比林頓和巴克斯特是校友,她說(shuō)不管由誰(shuí)經(jīng)營(yíng)都會(huì)繼續(xù)用TikTok,“只要?jiǎng)e做改變,變得像TikTok的競(jìng)爭(zhēng)對(duì)手Instagram一樣就行”。達(dá)格雷拉說(shuō)只要TikTok“還在,我就會(huì)用?!?/p>

不過(guò)一些TikTok網(wǎng)紅表示,深知社交媒體的變化無(wú)常。盡管網(wǎng)紅能夠通過(guò)贊助和粉絲打賞賺錢(qián),但得避免過(guò)于依賴(lài)平臺(tái)。他們主要用TikTok拓展其他有助于賺錢(qián)的項(xiàng)目。他們對(duì)甲骨文的希望是,不管是什么公司,不管最終達(dá)成什么協(xié)議,不要影響自己賺錢(qián)就好。

舉例來(lái)說(shuō),納什維爾23歲的歌手德魯?瑞恩參加過(guò)福克斯電視節(jié)目X Factor,她說(shuō)她用TikTok提升自己作為歌手的知名度。她去年開(kāi)始用TikTok,目前已經(jīng)攢了170萬(wàn)粉絲。跟其他受訪者不一樣的是,她聽(tīng)說(shuō)過(guò)甲骨文,對(duì)甲骨文的業(yè)務(wù)有模糊的概念。

“我聽(tīng)說(shuō)過(guò)甲骨文,但不是特別了解。”瑞恩說(shuō)?!拔艺J(rèn)為達(dá)成協(xié)議可以加強(qiáng)隱私保護(hù),但具體對(duì)內(nèi)容創(chuàng)作、算法或?qū)τ脩?hù)的影響力意味著什么,我不知道?!?/p>

另一邊,科迪?奧洛夫則表示TikTok幫自己開(kāi)辟了職業(yè)生涯,并不在乎甲骨文介入。19歲的奧洛夫是洛杉磯人,主要發(fā)布喜劇和短劇內(nèi)容。14歲時(shí),他意識(shí)到能夠通過(guò)TikTok賺錢(qián),于是高中輟學(xué),全身心投入到應(yīng)用程序和其他副業(yè)上。奧洛夫有650萬(wàn)粉絲,他說(shuō)過(guò)去三年賺了200萬(wàn)美元。

雖然他仍然經(jīng)常用TikTok,但現(xiàn)在也跟其他網(wǎng)紅一樣銷(xiāo)售商品和旅游產(chǎn)品。

社交媒上“網(wǎng)紅的名氣只能夠維持三到四年,”他說(shuō)。“所以我努力讓社交媒體這塊收入不占大部分。社交媒體起伏太大。”

奧利維亞?格烏西就體驗(yàn)了社交媒體上飛速吸粉的感覺(jué)。35歲的格烏西是護(hù)士,住在洛杉磯,今年6月剛開(kāi)始用,粉絲已經(jīng)有2萬(wàn)多(之前她有條視頻成了爆款)。

因此,她知道即便TikTok因?yàn)榧坠俏牡暮献髯兊妹婺咳?,也總有辦法找到粉絲。

“肯定有別的應(yīng)用程序等著呢。”她說(shuō)。(財(cái)富中文網(wǎng))

譯者:馮豐

As business software giant Oracle tries to become "a trusted technology provider" for social media phenomenon TikTok, users of the app shared a similar reaction: Oracle who?

The agreement has some industry analysts scratching their heads. Why would a legacy enterprise software company chase TikTok, a social media app made popular by teens who create viral dance challenges? The answer has some analysts speculating that Oracle wants to serve as TikTok's cloud data center provider. Meanwhile, half a dozen TikTokers interviewed said they knew little to nothing about Oracle, known for its very unhip database software.

“I heard about Oracle [for the first time] literally yesterday,” said Chelsea Dagrella, a 21-year-old TikToker from Syracuse, NY.

Kara Billington, a 16-year-old TikTok user from Richardson, Tex., said she wasn’t sure what Oracle does, but the name sounded familiar. “It’s a big company,” she said. “I really don’t know too much about it though.”

Citing national security concerns, Trump said TikTok’s owner ByteDance, based in China, needed to sell the app or shutter its U.S. operations. Since then, the app received bids from big companies including Microsoft and Walmart as well as Oracle. However, the final proposal involving Oracle falls short of a sale, and it's unclear whether it will be enough to appease the White's House or pass muster with China's government.

In a statement, Oracle provided few details about the proposed TikTok partnership. It merely said that "Oracle has a 40-year track record providing secure, highly performant technology solutions."

For TikTok, the proposed deal potentially means the company can continue operating in the U.S. TikTok is also expected to establish a U.S.-based headquarters, where it would employ 20,000 people. For Oracle, the deal adds a big-name company to its roster of "partners".

But for TikTokers, the deal means next to nothing. Users say they just want to be able to continue creating and watching video clips featuring users lip synching, dancing, and doing short comedy skits.

“If it continues being the same, then it’s fine,” said Diana Terrazas, a 19-year-old TikTok user in Dallas who spends hours every day watching new videos.

Many TikTokers echoed the sentiment. For them, their concern boiled down to the user experience. They want the app’s algorithms to continue to recommend videos based on their interests, to help boost the videos they make, and to steer clear from filling their feeds with ads (or pitches for business software).

Kathryn Baxter, a 16-year-old from Richardson, said TikTok is a service she uses to connect with her peers, knowing that she will be able to relate to others' videos and not be judged by her responses. She said if Oracle or any new owner changed TikTok, it would be “big” and could potentially change the organic feeling of community that the app has created.

Billington, who attends school with Baxter, said she would continue using TikTok regardless of its owner "as long they don’t change it and turn it into Instagram," a TikTok rival. And Dagrella said as long as TikTok "is there, I’m there."

But some of TikTok’s influencers say they know how fickle social media can be. Even though they make money off the service through sponsorships and donations from fans, they make sure not to get too attached. Instead, they use it to amplify other projects that help them make money. They just hope Oracle, whatever it is, and whatever its deal involves, doesn't get in the way.

For example, Drew Ryn, a 23-year-old singer from Nashville who was once on Fox show The X Factor, said she uses TikTok to help boost her profile as a musician. She has amassed 1.7 million followers on TikTok since joining last year. Unlike some of the others interviewed, she had heard of Oracle before and had a vague idea about what it does.

"I have heard of Oracle, but I’m not an expert," Ryn said. "I think it will be better for privacy, but what that means for content creation or algorithms or our clout, I don’t know."

Meanwhile, Cody Orlove said TikTok helped him build a career and that he doesn't care about Oracle getting involved. The 19-year-old from Los Angeles posts comedy videos, skits, and re-enacts scenes from Netflix shows. At age 14, he realized he could make money on the app and dropped out of high school to dedicate himself to the app and other side ventures. Orlove has 6.5 million followers and said he's made $2 million in the past three years.

Though he still regularly uses TikTok, he also now sells merchandise and tours with fellow influencers.

“Influencers only have three to four years,” of fame on social media, he said. “So I’ve been trying to make my biggest revenue stream not be social media. It’s very unpredictable.”

Olivia Ghaussy got a taste of how quickly anyone can build a following on social media. The 35-year-old nurse practitioner who lives in Los Angeles, joined in June and already has more than 20,000 followers (one of her videos went viral).

As a result, she knows she’ll always have a way to reach people who want to follow her, even if TikTok becomes unrecognizable because of any Oracle partnership.

There’s always another app waiting in the wings,” she said.

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