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挺過(guò)一次次危機(jī),這家公司號(hào)稱有九條命

在一次次危機(jī)之后,Lyft總能夠重新振作起來(lái)。

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只有在新冠肺炎疫情期間,業(yè)績(jī)下滑50%才會(huì)被當(dāng)作成績(jī)。

而這正是約翰?齊默所面對(duì)的現(xiàn)實(shí)。作為共享出行企業(yè)Lyft的總裁兼聯(lián)合創(chuàng)始人,齊默表示,在公司經(jīng)營(yíng)最困難的時(shí)期,業(yè)績(jī)暴跌達(dá)75%之多,為了應(yīng)對(duì)危機(jī),今年早些時(shí)候,公司不得不裁撤了約17%的員工。

不過(guò)齊默依然保持著樂(lè)觀的態(tài)度。本周,在做客“Reinvent”節(jié)目、探討如何在疫情攪亂的世界里生存下去時(shí),他說(shuō):“我們?cè)?jīng)戰(zhàn)勝過(guò)比現(xiàn)在更嚴(yán)重的危機(jī),因此我們完全有信心,也有能力度過(guò)這次難關(guān)。”。

“Reinvent”節(jié)目的一位主持人賴新基稱Lyft為“九命公司”,在一次次危機(jī)之后,Lyft總能夠重新振作起來(lái)。

與勁敵Uber的對(duì)抗便是它頑強(qiáng)生命力的證明之一。齊默說(shuō),2016年,當(dāng)Uber募集到超過(guò)30億美元的資金后,就有人說(shuō)Lyft不是Uber的對(duì)手,而在疫情爆發(fā)前,Lyft正在“向?qū)崿F(xiàn)盈利大步邁進(jìn)”。

“鳳凰涅槃,浴火重生。” 他說(shuō),“我堅(jiān)信,疫情之后,Lyft將會(huì)變得更加強(qiáng)大。”

齊默認(rèn)為,由于民眾希望“獲得那種團(tuán)聚的感覺(jué)”,疫情過(guò)后陸路出行的需求或?qū)⒂兴嵘?/p>

目前,乘客量已經(jīng)出現(xiàn)回升。齊默表示,一線員工等人群現(xiàn)在使用Ltfy的頻率已經(jīng)高于疫情前的水平。公司的共享單車項(xiàng)目也是一個(gè)亮點(diǎn),騎乘人數(shù)也已經(jīng)超過(guò)疫情前水平。

與Uber不同,Lyft尚未將業(yè)務(wù)拓展到外賣送餐等領(lǐng)域。齊默說(shuō):“我們認(rèn)為,這個(gè)世界不需要Lyft去做這些事情,而且這方面也不是我們的專長(zhǎng)。我們還是要專注做好出行業(yè)務(wù),尤其是要深耕個(gè)人出行業(yè)務(wù)?!?/p>

不過(guò),他也指出Lyft對(duì)借助外賣業(yè)務(wù)幫助司機(jī)增加收入很感興趣。據(jù)其介紹,一些零售商和餐廳表示自己不想拿出訂單金額的20%至30%付給Uber Eats這樣的公司。齊默補(bǔ)充說(shuō):“他們找到我們,問(wèn)我們是否有辦法幫助他們給客戶送餐。”

除乘客數(shù)量急劇減少外,Lyft等共享出行企業(yè)還同時(shí)面臨著巨大的監(jiān)管障礙。加利福尼亞州議會(huì)去年通過(guò)了一項(xiàng)法案,要求從事零工經(jīng)濟(jì)的企業(yè)像對(duì)待雇員而不是承包商那樣對(duì)待自己的員工。Lyft、Uber則與其他公司一道發(fā)起了22號(hào)提案,試圖推翻前述法案。

賴新基指出,無(wú)論22號(hào)提案是否能夠得到通過(guò),在某個(gè)時(shí)間點(diǎn),像Lyft這樣的公司肯定會(huì)受到更多監(jiān)管。他說(shuō):“即便去年11月沒(méi)有立法,這也是遲早的事情,區(qū)別無(wú)非就是時(shí)間和方式而已,而且監(jiān)管還會(huì)越來(lái)越強(qiáng)。”(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

只有在新冠肺炎疫情期間,業(yè)績(jī)下滑50%才會(huì)被當(dāng)作成績(jī)。

而這正是約翰?齊默所面對(duì)的現(xiàn)實(shí)。作為共享出行企業(yè)Lyft的總裁兼聯(lián)合創(chuàng)始人,齊默表示,在公司經(jīng)營(yíng)最困難的時(shí)期,業(yè)績(jī)暴跌達(dá)75%之多,為了應(yīng)對(duì)危機(jī),今年早些時(shí)候,公司不得不裁撤了約17%的員工。

不過(guò)齊默依然保持著樂(lè)觀的態(tài)度。本周,在做客“Reinvent”節(jié)目、探討如何在疫情攪亂的世界里生存下去時(shí),他說(shuō):“我們?cè)?jīng)戰(zhàn)勝過(guò)比現(xiàn)在更嚴(yán)重的危機(jī),因此我們完全有信心,也有能力度過(guò)這次難關(guān)?!薄?/p>

“Reinvent”節(jié)目的一位主持人賴新基稱Lyft為“九命公司”,在一次次危機(jī)之后,Lyft總能夠重新振作起來(lái)。

與勁敵Uber的對(duì)抗便是它頑強(qiáng)生命力的證明之一。齊默說(shuō),2016年,當(dāng)Uber募集到超過(guò)30億美元的資金后,就有人說(shuō)Lyft不是Uber的對(duì)手,而在疫情爆發(fā)前,Lyft正在“向?qū)崿F(xiàn)盈利大步邁進(jìn)”。

“鳳凰涅槃,浴火重生?!?他說(shuō),“我堅(jiān)信,疫情之后,Lyft將會(huì)變得更加強(qiáng)大?!?/p>

齊默認(rèn)為,由于民眾希望“獲得那種團(tuán)聚的感覺(jué)”,疫情過(guò)后陸路出行的需求或?qū)⒂兴嵘?/p>

目前,乘客量已經(jīng)出現(xiàn)回升。齊默表示,一線員工等人群現(xiàn)在使用Ltfy的頻率已經(jīng)高于疫情前的水平。公司的共享單車項(xiàng)目也是一個(gè)亮點(diǎn),騎乘人數(shù)也已經(jīng)超過(guò)疫情前水平。

與Uber不同,Lyft尚未將業(yè)務(wù)拓展到外賣送餐等領(lǐng)域。齊默說(shuō):“我們認(rèn)為,這個(gè)世界不需要Lyft去做這些事情,而且這方面也不是我們的專長(zhǎng)。我們還是要專注做好出行業(yè)務(wù),尤其是要深耕個(gè)人出行業(yè)務(wù)?!?/p>

不過(guò),他也指出Lyft對(duì)借助外賣業(yè)務(wù)幫助司機(jī)增加收入很感興趣。據(jù)其介紹,一些零售商和餐廳表示自己不想拿出訂單金額的20%至30%付給Uber Eats這樣的公司。齊默補(bǔ)充說(shuō):“他們找到我們,問(wèn)我們是否有辦法幫助他們給客戶送餐?!?/p>

除乘客數(shù)量急劇減少外,Lyft等共享出行企業(yè)還同時(shí)面臨著巨大的監(jiān)管障礙。加利福尼亞州議會(huì)去年通過(guò)了一項(xiàng)法案,要求從事零工經(jīng)濟(jì)的企業(yè)像對(duì)待雇員而不是承包商那樣對(duì)待自己的員工。Lyft、Uber則與其他公司一道發(fā)起了22號(hào)提案,試圖推翻前述法案。

賴新基指出,無(wú)論22號(hào)提案是否能夠得到通過(guò),在某個(gè)時(shí)間點(diǎn),像Lyft這樣的公司肯定會(huì)受到更多監(jiān)管。他說(shuō):“即便去年11月沒(méi)有立法,這也是遲早的事情,區(qū)別無(wú)非就是時(shí)間和方式而已,而且監(jiān)管還會(huì)越來(lái)越強(qiáng)?!保ㄘ?cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

Only during COVID-19 is a 50% decline in business considered progress.

But that’s exactly the environment that John Zimmer, president and cofounder of Lyft, says the ride-sharing company is facing. At its worst, business was down 75%, he says, and the company had to reduce its workforce by about 17% earlier this year.

And yet Zimmer remains optimistic. “We’re in a very strong position to weather this storm, and the storms that we have weathered previously were much more difficult,” he says on this week’s episode of Reinvent, a podcast about fighting to thrive in a world turned upside down by COVID-19.

Reinvent cohost Adam Lashinsky describes Lyft as “the company with nine lives” that continuously faces “these knockdown moments” but keeps getting back up.

Lyft’s struggles have included facing off against its archrival, Uber. Zimmer says that when Uber raised more than $3 billion in 2016, Lyft was told it couldn’t compete. And then before the pandemic hit, Zimmer says the company was “marching toward profitability.”

“Lyft has been improved through adversity and will continue to get stronger,” Zimmer says. “And I do genuinely think we will be stronger on the other side of this.”

Zimmer thinks that there will be an increase in demand for ground transportation post-pandemic as people want “to come together to have a sense of community.”

Ridership is already creeping back up, and Zimmer says that certain demographics—like frontline workers—are using Lyft more than they were pre-pandemic. The company’s bike-sharing programs have also been a bright spot, which have surpassed pre-COVID levels of ridership.

Unlike Uber, Lyft hasn’t diversified its business into areas like food ordering and delivery. “We don’t think the world needs another one of those,” Zimmer says. “It’s also not our specialty. Our focus is on transportation—on going deep on personal transportation.”

However, he noted that delivery as a way for drivers to earn more money is interesting to the company. Lyft has heard directly from retailers and restaurants that they don’t want to pay the 20% to 30% being charged by a service like Uber Eats, he says. “They’re coming to us and saying how could we help them with delivery for their customers,” he adds.

In addition to dramatically decreased ridership, ride-share companies like Lyft are simultaneously facing big regulatory hurdles. The California state legislature passed a bill last year requiring that gig-economy companies treat their workers like employees rather than contractors. Lyft, Uber, and other companies are sponsoring a ballot initiative—Proposition 22—that attempts to override that state law.

Whether or not Prop 22 passes, Lashinsky notes that, at some point, companies like Lyft are bound to get more regulated. “If it doesn’t happen this time in November, it’ll happen increasingly in other ways in other years,” he says.

財(cái)富中文網(wǎng)所刊載內(nèi)容之知識(shí)產(chǎn)權(quán)為財(cái)富媒體知識(shí)產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專屬所有或持有。未經(jīng)許可,禁止進(jìn)行轉(zhuǎn)載、摘編、復(fù)制及建立鏡像等任何使用。
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