、
3月18日,Peleton公司(Peloton Interactive)在獲悉與其高端Tread+跑步機(jī)有關(guān)的兒童死亡事故之后,向該產(chǎn)品的用戶發(fā)布了安全警告。
該公司的首席執(zhí)行官約翰·福利在發(fā)送給部分客戶的消息中披露了此事。他寫(xiě)道:“我今天之所以聯(lián)系您,是因?yàn)槲易罱@悉了一起涉及一名兒童與Tread+跑步機(jī)的悲劇,令人無(wú)法相信的是,此次事故導(dǎo)致這名兒童不幸去世。雖然我們了解到只發(fā)生過(guò)極少數(shù)與Tread+有關(guān)的兒童傷害意外事故,但對(duì)于Peleton的所有人而言,每一次意外都是毀滅性的,我們的心與遭遇事故的家庭同在?!?/p>
3月18日,在紐約交易的Peleton股票下跌超過(guò)3%。福利在3月17日接受彭博電視臺(tái)(Bloomberg TV)采訪時(shí)稱“健身市場(chǎng)的未來(lái)在于走進(jìn)千家萬(wàn)戶”,他還表示公司的目標(biāo)市場(chǎng)是2億健身愛(ài)好者。這起事故可能對(duì)公司的這種價(jià)值主張打上問(wèn)號(hào)。
福利稱,Peleton設(shè)計(jì)的所有產(chǎn)品都注重安全,但他們警告Tread+跑步機(jī)的用戶應(yīng)該讓兒童和寵物始終遠(yuǎn)離這臺(tái)設(shè)備,并在使用完Tread+跑步機(jī)后,將安全鑰匙放在兒童觸及不到的地方。他補(bǔ)充說(shuō):“我們目前正在評(píng)估如何強(qiáng)調(diào)這些關(guān)鍵的安全警告,希望未來(lái)能夠阻止悲劇發(fā)生?!?/p>
美國(guó)消費(fèi)品安全委員會(huì)(U.S. Consumer Product Safety Commission)的在線數(shù)據(jù)庫(kù)顯示,2019年,美國(guó)醫(yī)院急診室處理了68,296起與健身器材有關(guān)的受傷病例。該委員會(huì)公布過(guò)兩起與Peleton設(shè)備有關(guān)的意外事故。
其中2月報(bào)告的一件與Tread+有關(guān)的事故稱,一名3歲男童被跑步機(jī)夾住后造成了“嚴(yán)重的腦損傷”。報(bào)告稱,這名男童被父親發(fā)現(xiàn)時(shí),“背上有與這款跑步機(jī)的板條匹配的跑帶痕跡、頸傷,以及可能是由血流阻斷造成的面部淤血?!?/p>
3月17日,這份報(bào)告中更新了Peleton的說(shuō)明,稱有會(huì)員告訴該公司這名兒童“有望徹底康復(fù)”。目前尚不確定這是否就是Peleton于3月18日披露的事故。Peleton發(fā)言人并未對(duì)置評(píng)請(qǐng)求做出回復(fù)。
2020年10月,一名42歲的男性曝出了一起Peleton單車在使用過(guò)程中腳踏板突然斷裂的事故,但他并沒(méi)有尋求急救處理。美國(guó)消費(fèi)品安全委員會(huì)的報(bào)告顯示,Peleton對(duì)該部件進(jìn)行了自愿召回。
新冠疫情導(dǎo)致健身房關(guān)閉,但人們希望在家中保持活力,因此在過(guò)去一年內(nèi),Peleton單車和跑步機(jī)的使用量激增。福利在寫(xiě)給Tread+用戶的電子郵件中表示:“在我所期待的疫情的最后關(guān)頭,所有人依舊要留在家中,這時(shí)候尤其有必要遵守安全預(yù)防措施?!?/p>
此外,一位Peleton的發(fā)言人在一份聲明中補(bǔ)充道:“Peleton上下對(duì)這起悲劇的震驚和傷心無(wú)法用言語(yǔ)表達(dá)。出于對(duì)家屬及其隱私的尊重,我們不會(huì)分享更多信息?!保ㄘ?cái)富中文網(wǎng))
翻譯:劉進(jìn)龍
審校:汪皓
3月18日,Peleton公司(Peloton Interactive)在獲悉與其高端Tread+跑步機(jī)有關(guān)的兒童死亡事故之后,向該產(chǎn)品的用戶發(fā)布了安全警告。
該公司的首席執(zhí)行官約翰·福利在發(fā)送給部分客戶的消息中披露了此事。他寫(xiě)道:“我今天之所以聯(lián)系您,是因?yàn)槲易罱@悉了一起涉及一名兒童與Tread+跑步機(jī)的悲劇,令人無(wú)法相信的是,此次事故導(dǎo)致這名兒童不幸去世。雖然我們了解到只發(fā)生過(guò)極少數(shù)與Tread+有關(guān)的兒童傷害意外事故,但對(duì)于Peleton的所有人而言,每一次意外都是毀滅性的,我們的心與遭遇事故的家庭同在。”
3月18日,在紐約交易的Peleton股票下跌超過(guò)3%。福利在3月17日接受彭博電視臺(tái)(Bloomberg TV)采訪時(shí)稱“健身市場(chǎng)的未來(lái)在于走進(jìn)千家萬(wàn)戶”,他還表示公司的目標(biāo)市場(chǎng)是2億健身愛(ài)好者。這起事故可能對(duì)公司的這種價(jià)值主張打上問(wèn)號(hào)。
福利稱,Peleton設(shè)計(jì)的所有產(chǎn)品都注重安全,但他們警告Tread+跑步機(jī)的用戶應(yīng)該讓兒童和寵物始終遠(yuǎn)離這臺(tái)設(shè)備,并在使用完Tread+跑步機(jī)后,將安全鑰匙放在兒童觸及不到的地方。他補(bǔ)充說(shuō):“我們目前正在評(píng)估如何強(qiáng)調(diào)這些關(guān)鍵的安全警告,希望未來(lái)能夠阻止悲劇發(fā)生?!?/p>
美國(guó)消費(fèi)品安全委員會(huì)(U.S. Consumer Product Safety Commission)的在線數(shù)據(jù)庫(kù)顯示,2019年,美國(guó)醫(yī)院急診室處理了68,296起與健身器材有關(guān)的受傷病例。該委員會(huì)公布過(guò)兩起與Peleton設(shè)備有關(guān)的意外事故。
其中2月報(bào)告的一件與Tread+有關(guān)的事故稱,一名3歲男童被跑步機(jī)夾住后造成了“嚴(yán)重的腦損傷”。報(bào)告稱,這名男童被父親發(fā)現(xiàn)時(shí),“背上有與這款跑步機(jī)的板條匹配的跑帶痕跡、頸傷,以及可能是由血流阻斷造成的面部淤血?!?/p>
3月17日,這份報(bào)告中更新了Peleton的說(shuō)明,稱有會(huì)員告訴該公司這名兒童“有望徹底康復(fù)”。目前尚不確定這是否就是Peleton于3月18日披露的事故。Peleton發(fā)言人并未對(duì)置評(píng)請(qǐng)求做出回復(fù)。
2020年10月,一名42歲的男性曝出了一起Peleton單車在使用過(guò)程中腳踏板突然斷裂的事故,但他并沒(méi)有尋求急救處理。美國(guó)消費(fèi)品安全委員會(huì)的報(bào)告顯示,Peleton對(duì)該部件進(jìn)行了自愿召回。
新冠疫情導(dǎo)致健身房關(guān)閉,但人們希望在家中保持活力,因此在過(guò)去一年內(nèi),Peleton單車和跑步機(jī)的使用量激增。福利在寫(xiě)給Tread+用戶的電子郵件中表示:“在我所期待的疫情的最后關(guān)頭,所有人依舊要留在家中,這時(shí)候尤其有必要遵守安全預(yù)防措施?!?/p>
此外,一位Peleton的發(fā)言人在一份聲明中補(bǔ)充道:“Peleton上下對(duì)這起悲劇的震驚和傷心無(wú)法用言語(yǔ)表達(dá)。出于對(duì)家屬及其隱私的尊重,我們不會(huì)分享更多信息?!保ㄘ?cái)富中文網(wǎng))
翻譯:劉進(jìn)龍
審校:汪皓
Peloton Interactive on March 18 issued a safety warning to users of its high-end Tread+ treadmill after it learned about the death of a child involving the equipment.
CEO John Foley made the disclosure in a message to some customers. “I’m reaching out to you today because I recently learned about a tragic accident involving a child and the Tread+, resulting in, unthinkably, a death,” he wrote. “While we are aware of only a small handful of incidents involving the Tread+ where children have been hurt, each one is devastating to all of us at Peloton, and our hearts go out to the families involved.”
Peloton shares fell more than 3% in New York trading on March 18. In an interview with Bloomberg TV on March 17, Foley said “the future of fitness is in the home” and that the company’s addressable market is 200 million gym goers. This incident could put a question mark over this value proposition.
Foley said that Peloton builds all of its products with safety in mind, but told users of the Tread+ that they should keep children and pets away from the equipment at all times and store the Tread+ safety key away from children when it is not in use. “We are currently assessing ways to reinforce our warnings about these critical safety precautions to hopefully prevent future accidents,” he added.
U.S. hospital emergency rooms treated 68,296 injuries related to exercise equipment in 2019, according to the U.S. Consumer Product Safety Commission’s online database. The agency has reported two specific incidents related to Peloton equipment.
One report, involving a Tread+ filed in February, said a 3-year-old boy sustained “significant brain injury” after getting trapped under the equipment. After being discovered by his father, the child “was found to have tread marks on his back matching the slats of the treadmill, neck injury, and petechiae on his face, presumably from occlusion of blood flow,” the report said.
On March 17, the report was updated with a note from Peloton saying that the company had been told by a member that the child was “expected to fully recover.” It’s unclear if this is the same incident disclosed by Peloton on March 18. A Peloton spokeswoman didn’t respond to a request for comment.
In October 2020, a 42-year-old male reported a pedal on a Peloton Bike snapping off during use, but didn’t seek first aid. Peloton issued a voluntary recall on that part, according to the CPSC report.
Use of Peloton’s bikes and treadmills has skyrocketed over the past year as people tried to stay active at home while gyms closed due to the Covid-19 pandemic. In his email to Tread+ users, Foley said the need to take safety precautions “is especially true during what I hope is the final stretch of the pandemic where everyone is still at home.”
“There are no words to express the shock and sadness everyone at Peloton feels as a result of this terrible tragedy,” a Peloton spokeswoman added in a statement. “Out of respect for the family and their privacy, we won’t be sharing any additional information.”