全球時(shí)裝業(yè)將在2022年全面復(fù)蘇。然而,盡管隨著疫情導(dǎo)致的供需緊張最終得以緩解,時(shí)裝零售商將松一口氣,但消費(fèi)者不得不接受帽子、箱包、鞋子等所有商品的價(jià)格上漲。
時(shí)裝網(wǎng)站Business of Fashion和麥肯錫(McKinsey & Co.)在今年發(fā)布的《2022年時(shí)裝趨勢》(State of Fashion 2022)報(bào)告顯示,由于供應(yīng)鏈混亂,三分之二的時(shí)裝業(yè)高管表示,他們預(yù)計(jì)在2022年將提高商品價(jià)格,所有服裝的價(jià)格將平均上漲3%。
接受調(diào)查的高管中有15%表示,他們計(jì)劃在2022年將商品價(jià)格上漲10%以上,這一情況令人擔(dān)憂。
研究調(diào)查了220多名國際時(shí)裝業(yè)高管和專家。結(jié)果顯示,時(shí)裝業(yè)的通脹是造成供需緊張的材料短缺、運(yùn)輸瓶頸以及不斷上漲的運(yùn)輸成本等因素共同作用的結(jié)果。
供需緊張預(yù)計(jì)將在2022年得到緩解,時(shí)裝業(yè)明年將實(shí)現(xiàn)3%至8%的增長,超過2019年的水平。中國和美國的復(fù)蘇將最為強(qiáng)勁,而歐洲由于仍深陷封鎖限制和確診病例上升的困境,將處于落后狀態(tài)。
在過去艱難一年中的贏家有兩個(gè)共同點(diǎn):數(shù)字優(yōu)勢和對亞太地區(qū)的關(guān)注。
可持續(xù)性和數(shù)字化思維
今年的報(bào)告中出現(xiàn)了另外兩個(gè)值得注意的趨勢。第一個(gè)是對可持續(xù)性需求不斷上漲的趨勢,特別是對布料的循環(huán)和閉環(huán)回收利用的需求。根據(jù)美國紡織品交易所(Textile Exchange)的數(shù)據(jù),雖然目前回收材料占全球紡織品市場的比例不到10%,但以可持續(xù)性為重點(diǎn)的服裝預(yù)計(jì)將在2022年成為主流。
約68%的時(shí)裝業(yè)高管發(fā)現(xiàn),技術(shù)解決方案的不成熟阻礙了他們大規(guī)模生產(chǎn)回收服裝,而其中60%的高管正在獨(dú)立解決這個(gè)問題,并表示他們正在投資新的閉環(huán)回收利用技術(shù)。
第二種趨勢強(qiáng)調(diào)了不斷發(fā)展的“元宇宙”,它不費(fèi)一針一線就為時(shí)裝品牌提供增加受眾和創(chuàng)收的機(jī)會。
創(chuàng)建和銷售服裝類非同質(zhì)化代幣,玩家可以購買、收藏和交易虛擬時(shí)裝產(chǎn)品,這種被稱為“社交電商”的模式預(yù)計(jì)將在2022年得到發(fā)展。37%的時(shí)裝業(yè)高管表示,這將是明年影響他們業(yè)務(wù)的三大因素之一。(財(cái)富中文網(wǎng))
翻譯:郝秀
審校:汪皓
全球時(shí)裝業(yè)將在2022年全面復(fù)蘇。然而,盡管隨著疫情導(dǎo)致的供需緊張最終得以緩解,時(shí)裝零售商將松一口氣,但消費(fèi)者不得不接受帽子、箱包、鞋子等所有商品的價(jià)格上漲。
時(shí)裝網(wǎng)站Business of Fashion和麥肯錫(McKinsey & Co.)在今年發(fā)布的《2022年時(shí)裝趨勢》(State of Fashion 2022)報(bào)告顯示,由于供應(yīng)鏈混亂,三分之二的時(shí)裝業(yè)高管表示,他們預(yù)計(jì)在2022年將提高商品價(jià)格,所有服裝的價(jià)格將平均上漲3%。
接受調(diào)查的高管中有15%表示,他們計(jì)劃在2022年將商品價(jià)格上漲10%以上,這一情況令人擔(dān)憂。
研究調(diào)查了220多名國際時(shí)裝業(yè)高管和專家。結(jié)果顯示,時(shí)裝業(yè)的通脹是造成供需緊張的材料短缺、運(yùn)輸瓶頸以及不斷上漲的運(yùn)輸成本等因素共同作用的結(jié)果。
供需緊張預(yù)計(jì)將在2022年得到緩解,時(shí)裝業(yè)明年將實(shí)現(xiàn)3%至8%的增長,超過2019年的水平。中國和美國的復(fù)蘇將最為強(qiáng)勁,而歐洲由于仍深陷封鎖限制和確診病例上升的困境,將處于落后狀態(tài)。
在過去艱難一年中的贏家有兩個(gè)共同點(diǎn):數(shù)字優(yōu)勢和對亞太地區(qū)的關(guān)注。
可持續(xù)性和數(shù)字化思維
今年的報(bào)告中出現(xiàn)了另外兩個(gè)值得注意的趨勢。第一個(gè)是對可持續(xù)性需求不斷上漲的趨勢,特別是對布料的循環(huán)和閉環(huán)回收利用的需求。根據(jù)美國紡織品交易所(Textile Exchange)的數(shù)據(jù),雖然目前回收材料占全球紡織品市場的比例不到10%,但以可持續(xù)性為重點(diǎn)的服裝預(yù)計(jì)將在2022年成為主流。
約68%的時(shí)裝業(yè)高管發(fā)現(xiàn),技術(shù)解決方案的不成熟阻礙了他們大規(guī)模生產(chǎn)回收服裝,而其中60%的高管正在獨(dú)立解決這個(gè)問題,并表示他們正在投資新的閉環(huán)回收利用技術(shù)。
第二種趨勢強(qiáng)調(diào)了不斷發(fā)展的“元宇宙”,它不費(fèi)一針一線就為時(shí)裝品牌提供增加受眾和創(chuàng)收的機(jī)會。
創(chuàng)建和銷售服裝類非同質(zhì)化代幣,玩家可以購買、收藏和交易虛擬時(shí)裝產(chǎn)品,這種被稱為“社交電商”的模式預(yù)計(jì)將在2022年得到發(fā)展。37%的時(shí)裝業(yè)高管表示,這將是明年影響他們業(yè)務(wù)的三大因素之一。(財(cái)富中文網(wǎng))
翻譯:郝秀
審校:汪皓
The global fashion industry is set for a complete recovery in 2022. But while fashion retailers will breathe a deep sigh of relief as COVID-caused supply and demand constraints finally ease, shoppers will have to reconcile themselves to price jumps in everything from hats to bags to shoes.
Owing to supply-chain snarls, two-thirds of fashion executives said they are expecting to increase prices in 2022, with an average price increase of 3% across all clothing and apparel, this year’s State of Fashion 2022 report by the Business of Fashion and McKinsey & Co. found.
A worrying 15% of executives polled said they planned on increasing prices by more than 10% in 2022.
Inflation in fashion is caused by a combination of material shortages, transportation bottlenecks, and rising shipping costs straining supply and demand, according to the study, which surveyed more than 220 international fashion executives and experts.
The supply and demand crunch is expected to even out in 2022, and the fashion industry is set to grow by 3% to 8% in the next year—surpassing 2019 levels. Recovery is set to be strongest across China and the U.S., while Europe, still bogged down by lockdown restrictions and rising case numbers, will lag behind.
The winners from this past difficult year had two things in common: digital strength and an Asia-Pacific focus.
Sustainability and digitally minded
Two other notable trends emerged in this year’s report. The first is the growing demand for sustainability and, in particular, for circularity and the closed-loop recycling of clothes. While currently less than 10% of the global textile market is composed of recycled materials, according to Textile Exchange, sustainability-focused clothing is expected to become mainstream in 2022.
Around 68% of fashion executives found that the immaturity of technological solutions stopped them from a major scale-up of recycled clothing, while 60% of the same executives were tackling the problem themselves and said they were investing in new closed-loop recycling technology.
The second trend highlighted the growing “metaverse,” which offers opportunities for audience growth and income generation for fashion brands—without sewing a stitch.
Creating and selling NFTs of clothing, and allowing gamers to buy, keep, and trade virtual fashion products—also known as “social commerce”—is expected to grow in 2022, with 37% of fashion executives saying it would be one of the top three things that will impact their business next year.