在虛擬現(xiàn)實(shí)游戲公司Roblox 2021年3月上市的同時,早在Facebook在2021年10月宣布更名為Meta之前,埃森哲(Accenture)人力資源主管就提出了公司元宇宙的理念。
在打造元宇宙的競賽中,這家跨國IT服務(wù)與咨詢公司似乎不太可能是最天然的領(lǐng)導(dǎo)者,但埃森哲全球人事主管艾利森·霍恩表示,這個理念的誕生源自公司希望在許多員工依舊遠(yuǎn)程辦公的情況下,為團(tuán)隊協(xié)作和新員工入職培訓(xùn)尋找新的途徑。作為《財富》2022年“美國最適宜工作的公司”(Best Companies to Work For)榜單排名第6的公司,埃森哲一直致力于為員工提供一流的工具和程序。
2021年3月,包括霍恩在內(nèi)的團(tuán)隊向埃森哲首席領(lǐng)導(dǎo)力與人力資源官艾琳·舒克介紹了這個想法,他們提出創(chuàng)建一個公司元宇宙,用于新員工培訓(xùn)和加強(qiáng)全球超過600,000員工之間的數(shù)字協(xié)作。
霍恩對《財富》雜志表示,由于這是一個全新的領(lǐng)域,因此第一步需要解決的一個簡單問題是將元宇宙技術(shù)引入企業(yè)領(lǐng)域到底意味著什么。霍恩表示,初期面臨的一個障礙是硬件問題,真正廣泛應(yīng)用于企業(yè)用途的設(shè)備只有Oculus。她補(bǔ)充說,但該設(shè)備需要用戶注冊Facebook賬戶,而埃森哲的律師最初并不愿意接受。
他們還需要確保埃森哲的元宇宙可以通過臺式機(jī)訪問,因為并非所有員工都有虛擬現(xiàn)實(shí)頭盔,而且他們希望保證虛擬辦公室杜絕任何不平等現(xiàn)象。
到2021年夏,團(tuán)隊啟動了所謂的“阿凡達(dá)項目”,員工可自愿選擇參加該項目,訪問埃森哲的公司元宇宙“The Nth Floor”。埃森哲購買了60,000套Oculus頭盔,免費(fèi)提供給有興趣嘗試這項技術(shù)的員工。
霍恩承認(rèn),向員工發(fā)放設(shè)備的工作仍在進(jìn)行中,因為員工或新員工必須生活在特定國家,埃森哲才能給他們郵寄頭盔。她表示:“目前這個空間仍處在初生期。”
埃森哲還將元宇宙融入入職培訓(xùn),新員工在入職后的前兩天需訪問一個虛擬現(xiàn)實(shí)入職培訓(xùn)環(huán)境One Accenture Park。霍恩表示:“新員工在這里創(chuàng)建虛擬形象。通過合作玩學(xué)習(xí)游戲了解埃森哲。然后他們可以體驗公司文化的不同部分?!彼麄冊诩抑屑纯赏瓿蛇@一切操作。
埃森哲實(shí)際上是為新員工提供了一名向?qū)?,?fù)責(zé)在新員工入職后的前幾天,帶領(lǐng)他們在Microsoft Teams視頻會議和Nth Floor上的虛擬現(xiàn)實(shí)體驗之間不斷切換。
霍恩表示未來會擴(kuò)大該項目的范圍。埃森哲計劃在新員工入職第一年,繼續(xù)讓他們通過One Accenture Park接受其他培訓(xùn)、了解信息和提供反饋等。
埃森哲也鼓勵員工將虛擬現(xiàn)實(shí)頭盔用于娛樂用途。霍恩表示:“配戴頭盔的時間越長,就越能了解虛擬現(xiàn)實(shí)的可能性?!彼€表示,除了打造埃森哲現(xiàn)有辦公室的數(shù)字版讓員工開會和協(xié)作以外,公司還購買了多款健身與健康應(yīng)用的許可,使員工可以體驗該平臺的強(qiáng)大功能。
霍恩表示她最初將虛擬現(xiàn)實(shí)看作只是另外一臺設(shè)備而已,“實(shí)話實(shí)說,在進(jìn)入元宇宙空間之前我并不理解它的意義?!钡硎驹钪娼o人一種截然不同的感覺。
她表示:“你會感覺自己正在與別人一起玩。這與面對面坐在餐桌前一起用餐的感受當(dāng)然不同。但它遠(yuǎn)不止Teams視頻通話那么簡單?!?/p>
元宇宙技術(shù)開始在內(nèi)部流行。2021年,埃森哲有11,000名員工訪問了公司元宇宙。但公司預(yù)計到本財年年底前,這個數(shù)字將增加到150,000人。此外,埃森哲已經(jīng)申請了600項元宇宙相關(guān)技術(shù)和體驗的專利。
對于霍恩而言,這項技術(shù)帶來的最大回報是同事的反饋。她表示:“我看到新員工紛紛在LinkedIn上發(fā)布自己的虛擬形象?!彼硎拘聠T工愛炫耀他們的元宇宙入職培訓(xùn)體驗,喜歡發(fā)布在虛擬現(xiàn)實(shí)世界中拍攝的自拍照。
霍恩認(rèn)為,公司才剛剛開始感受到這項技術(shù)的力量。她說道:“元宇宙對于未來工作有深遠(yuǎn)影響。”(財富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
在虛擬現(xiàn)實(shí)游戲公司Roblox 2021年3月上市的同時,早在Facebook在2021年10月宣布更名為Meta之前,埃森哲(Accenture)人力資源主管就提出了公司元宇宙的理念。
在打造元宇宙的競賽中,這家跨國IT服務(wù)與咨詢公司似乎不太可能是最天然的領(lǐng)導(dǎo)者,但埃森哲全球人事主管艾利森·霍恩表示,這個理念的誕生源自公司希望在許多員工依舊遠(yuǎn)程辦公的情況下,為團(tuán)隊協(xié)作和新員工入職培訓(xùn)尋找新的途徑。作為《財富》2022年“美國最適宜工作的公司”(Best Companies to Work For)榜單排名第6的公司,埃森哲一直致力于為員工提供一流的工具和程序。
2021年3月,包括霍恩在內(nèi)的團(tuán)隊向埃森哲首席領(lǐng)導(dǎo)力與人力資源官艾琳·舒克介紹了這個想法,他們提出創(chuàng)建一個公司元宇宙,用于新員工培訓(xùn)和加強(qiáng)全球超過600,000員工之間的數(shù)字協(xié)作。
霍恩對《財富》雜志表示,由于這是一個全新的領(lǐng)域,因此第一步需要解決的一個簡單問題是將元宇宙技術(shù)引入企業(yè)領(lǐng)域到底意味著什么?;舳鞅硎荆跗诿媾R的一個障礙是硬件問題,真正廣泛應(yīng)用于企業(yè)用途的設(shè)備只有Oculus。她補(bǔ)充說,但該設(shè)備需要用戶注冊Facebook賬戶,而埃森哲的律師最初并不愿意接受。
他們還需要確保埃森哲的元宇宙可以通過臺式機(jī)訪問,因為并非所有員工都有虛擬現(xiàn)實(shí)頭盔,而且他們希望保證虛擬辦公室杜絕任何不平等現(xiàn)象。
到2021年夏,團(tuán)隊啟動了所謂的“阿凡達(dá)項目”,員工可自愿選擇參加該項目,訪問埃森哲的公司元宇宙“The Nth Floor”。埃森哲購買了60,000套Oculus頭盔,免費(fèi)提供給有興趣嘗試這項技術(shù)的員工。
霍恩承認(rèn),向員工發(fā)放設(shè)備的工作仍在進(jìn)行中,因為員工或新員工必須生活在特定國家,埃森哲才能給他們郵寄頭盔。她表示:“目前這個空間仍處在初生期?!?/p>
埃森哲還將元宇宙融入入職培訓(xùn),新員工在入職后的前兩天需訪問一個虛擬現(xiàn)實(shí)入職培訓(xùn)環(huán)境One Accenture Park?;舳鞅硎荆骸靶聠T工在這里創(chuàng)建虛擬形象。通過合作玩學(xué)習(xí)游戲了解埃森哲。然后他們可以體驗公司文化的不同部分?!彼麄冊诩抑屑纯赏瓿蛇@一切操作。
埃森哲實(shí)際上是為新員工提供了一名向?qū)В?fù)責(zé)在新員工入職后的前幾天,帶領(lǐng)他們在Microsoft Teams視頻會議和Nth Floor上的虛擬現(xiàn)實(shí)體驗之間不斷切換。
霍恩表示未來會擴(kuò)大該項目的范圍。埃森哲計劃在新員工入職第一年,繼續(xù)讓他們通過One Accenture Park接受其他培訓(xùn)、了解信息和提供反饋等。
埃森哲也鼓勵員工將虛擬現(xiàn)實(shí)頭盔用于娛樂用途?;舳鞅硎荆骸芭浯黝^盔的時間越長,就越能了解虛擬現(xiàn)實(shí)的可能性。”她還表示,除了打造埃森哲現(xiàn)有辦公室的數(shù)字版讓員工開會和協(xié)作以外,公司還購買了多款健身與健康應(yīng)用的許可,使員工可以體驗該平臺的強(qiáng)大功能。
霍恩表示她最初將虛擬現(xiàn)實(shí)看作只是另外一臺設(shè)備而已,“實(shí)話實(shí)說,在進(jìn)入元宇宙空間之前我并不理解它的意義。”但她表示元宇宙給人一種截然不同的感覺。
她表示:“你會感覺自己正在與別人一起玩。這與面對面坐在餐桌前一起用餐的感受當(dāng)然不同。但它遠(yuǎn)不止Teams視頻通話那么簡單?!?/p>
元宇宙技術(shù)開始在內(nèi)部流行。2021年,埃森哲有11,000名員工訪問了公司元宇宙。但公司預(yù)計到本財年年底前,這個數(shù)字將增加到150,000人。此外,埃森哲已經(jīng)申請了600項元宇宙相關(guān)技術(shù)和體驗的專利。
對于霍恩而言,這項技術(shù)帶來的最大回報是同事的反饋。她表示:“我看到新員工紛紛在LinkedIn上發(fā)布自己的虛擬形象?!彼硎拘聠T工愛炫耀他們的元宇宙入職培訓(xùn)體驗,喜歡發(fā)布在虛擬現(xiàn)實(shí)世界中拍攝的自拍照。
霍恩認(rèn)為,公司才剛剛開始感受到這項技術(shù)的力量。她說道:“元宇宙對于未來工作有深遠(yuǎn)影響?!保ㄘ敻恢形木W(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
Just as virtual reality game company Roblox was going public in March 2021 and long before Facebook announced its name change to Meta in October, Accenture HR leaders pitched the idea of a corporate metaverse.
The global IT services and consulting firm may not seem like the most natural leader in the race to build out the metaverse, but Allison Horn, who leads global talent for Accenture, says the initial idea started when HR was looking for new ways to collaborate, and onboard new hires, while much of its workforce was still remote. As No. 6 on Fortune’s 2022 Best Companies to Work For, Accenture has a long history of providing best-in-class tools and programs to its employees.
In March 2021, a team including Horn approached Accenture’s chief leadership and human resources officer, Ellyn Shook, with the idea of building a corporate metaverse to both onboard new employees and increase digital collaboration between the company’s more than 600,000 workers globally.
Because the space was so new, the initial phase was simply figuring out what it really meant to bring this technology to enterprise scale, Horn tells Fortune. One of the early stumbling blocks, Horn says, was over hardware and the fact that the only real device that was widely available for corporate use was Oculus. That, however, requires users have a Facebook account, something Accenture’s lawyers weren’t initially happy to hear, she adds.
The team also needed to ensure that Accenture’s metaverse was accessible via desktop, because not all employees would have access to a headset, and they wanted to make sure there were no inequities in the virtual office.
By summer 2021, the team had rolled out what they called Project Avatar, an opt-in program in which employees could get access to Accenture’s enterprise metaverse, “The Nth Floor.” The company purchased 60,000 Oculus headsets and supplied them free of charge to employees who were interested in trying out the technology.
It’s been a work in progress to get the equipment to Accenture employees, Horn admits, since an employee or new hire has to live in a certain country in order for Accenture to be able to ship headsets. “That's just the nascency of this space right now,” she says.
Accenture also incorporated the metaverse into its onboarding, having new employees access One Accenture Park, a VR orientation environment, during their first two days. “They create avatars. They team up to play learning games to learn about Accenture. And then they get to go and experience parts of our culture,” Horn says—all from the comfort of their homes.
Accenture essentially provides a tour guide that is in charge of leading new hires through their first few days, toggling between sessions on Microsoft Teams and VR experiences on the Nth Floor.
And the program will be expanding, Horn says. Accenture plans to continue to bring back new employees to One Accenture Park throughout their first year for additional training, information, and feedback sessions.
Accenture also encourages employees to use their headsets for fun. “The more you’re in the headset, the more you're understanding the possibilities,” Horn says, adding that in addition to building digital versions of Accenture’s existing offices where employees can meet up and collaborate, the company has purchased various licenses for fitness and wellness apps so staff can start to understand the power of the platform.
“To be completely honest, I didn't understand those implications until I got into the space,” Horn says, adding that she initially viewed VR as just another device. But she says the metaverse actually feels different.
“You literally feel like you're hanging out with people. It's never going to be the same as actually sitting across a table sharing a meal together. But it is so much more than being on a Teams call,” Horn says.
The technology is starting to catch on internally. In 2021 Accenture had 11,000 employees accessing its enterprise metaverse. But the company expects that to grow to 150,000 employees by the end of this fiscal year. Additionally, Accenture has already filed 600 patents around metaverse-related technologies and experiences.
For Horn, perhaps the most rewarding aspect of the new technology is the feedback she’s hearing from her colleagues. “I am seeing LinkedIn flooded with new employees posting their avatars,” she says, adding that new hires like to brag about the metaverse onboarding experience and post selfies they took while in virtual reality.
And Horn believes that companies are only beginning to scratch the surface of the power of this technology. “There are huge implications for the future of work here,” Horn says.