被美國八大名校錄取的22歲TikTok博主如何年入六位數(shù)
Amiah Taylor
2022-05-08
對(duì)于TikTok博主喬哈爾·汗（22歲，麻省理工學(xué)院畢業(yè)生）來說，針對(duì)大學(xué)生群體做學(xué)習(xí)教育類的內(nèi)容是一個(gè)自然而然的選擇。
喬哈爾自己想了一些他在上高中時(shí)就希望能夠有人教的技巧和建議。他的TikTok賬戶是“@goharsguide”，有170萬鐵粉，視頻內(nèi)容主要是指導(dǎo)有學(xué)術(shù)追求的學(xué)生如何更快寫完作業(yè)、寫出高分論文、提高記憶力、攻破選擇題考試等等。
喬哈爾流量最高的一條視頻播放量有690萬，是他的“如何找到上學(xué)動(dòng)力”（How to Find the Motivation for School）系列中的一條。這個(gè)迷你系列一共四部分，詳細(xì)介紹了一些寫作業(yè)的技巧，比如正面想象、加入監(jiān)督互助群組、從最簡單的第一步入手等等。
TikTok博主的收入再加上戴爾（Dell）、培生（Pearson）等公司贊助的品牌收入，喬哈爾輕輕松松就可以拿到六位數(shù)，《財(cái)富》雜志通過查閱財(cái)務(wù)文件對(duì)此進(jìn)行了確認(rèn)。
他的成功經(jīng)驗(yàn)如下：
賺錢要趁早
喬哈爾在學(xué)習(xí)新技能這個(gè)方面一直是佼佼者，他的父母能夠證明，他從11歲開始就創(chuàng)建網(wǎng)站了。
“說起來我從10歲就開始做‘自媒體經(jīng)濟(jì)’了（這是人們現(xiàn)在對(duì)它的稱呼）?！眴坦栒f，“當(dāng)時(shí)我創(chuàng)建了我的第一個(gè)YouTube頻道，也開始更新第一個(gè)博客。我很快就迷上了編程?！?/p>
喬哈爾很快也“迷上”了平面設(shè)計(jì)、社交媒體編輯和開發(fā)，初中和高中時(shí)都在不斷努力精進(jìn)技巧。他在很小的時(shí)候就進(jìn)入了網(wǎng)絡(luò)廣告領(lǐng)域，并且表現(xiàn)出了創(chuàng)業(yè)者的敏銳。喬哈爾十一二歲的時(shí)候，通過在自己制作的網(wǎng)頁上投放廣告，每個(gè)月都可以賺“幾百甚至幾千美元”。
“每走一步，我老爸老媽都在問到底是怎么回事?！眴坦栒f，“我當(dāng)時(shí)跟他們說：‘哦，我需要你們的稅務(wù)信息。這樣我就能夠開通谷歌廣告聯(lián)盟（Google Adsense）了?！?dāng)時(shí)我才十二三歲，他們就問我：‘你要這個(gè)干什么？為什么要用我的信用卡信息？’我就說：‘相信我就行了?！覍?duì)商業(yè)興趣的源頭差不多是從這里開始的?！?/p>
學(xué)霸的可信度
喬哈爾就讀的是美國康涅狄格州西摩市一所規(guī)模不大的高中，他的平均成績（GPA）是98.5分（滿分100分），理所當(dāng)然是當(dāng)時(shí)的優(yōu)秀畢業(yè)生代表。得益于他的優(yōu)異成績，喬哈爾擁有了“超現(xiàn)實(shí)的經(jīng)歷”，被六所常春藤聯(lián)盟（Ivy League）的學(xué)?！敶髮W(xué)（Yale）、哥倫比亞大學(xué)（Columbia）、賓夕法尼亞大學(xué)（University of Pennsylvania）、布朗大學(xué)（Brown）、達(dá)特茅斯大學(xué)（Dartmouth）和康奈爾大學(xué)（Cornell）——以及斯坦福大學(xué)（Stanford）和麻省理工學(xué)院（MIT）錄取。
喬哈爾最終選擇了麻省理工學(xué)院，因?yàn)檫@所學(xué)校的計(jì)算機(jī)學(xué)科很厲害，而他又拿到了這里的全額獎(jiǎng)學(xué)金。被全美八大名校錄取的經(jīng)歷讓喬哈爾有底氣和實(shí)力為其他希望追隨他腳步的人提供學(xué)習(xí)建議。
成為TikTok博主
2018年3月，喬哈爾發(fā)布了他的第一條TikTok視頻，里面只是一些“隨意”的內(nèi)容，例如搞笑梗圖等。后來，他在一條視頻里提到自己就讀于麻省理工學(xué)院，于是大量問題蜂擁而至。有評(píng)論問他是怎么被錄取的，希望得到一些建議以提高自己的錄取幾率。
“我一直想做和大學(xué)招錄有關(guān)的生意，或者只是提供一些關(guān)于大學(xué)入學(xué)的建議?！眴坦柛嬖V《財(cái)富》雜志，“所以我認(rèn)為這是一個(gè)完美的切入點(diǎn)?！?/p>
隨著喬哈爾持續(xù)發(fā)布和學(xué)習(xí)建議有關(guān)的視頻，他收到的評(píng)論和提問也越來越多，形成了“滾雪球效應(yīng)”。從2018年6月到9月，他的賬號(hào)粉絲從0增長到3萬。
當(dāng)年秋天，喬哈爾重返校園時(shí)，他改變了視頻風(fēng)格，從自己出境改成了背景敘述加DIY剪紙風(fēng)格的視頻，現(xiàn)在這已經(jīng)成為了喬哈爾出品的標(biāo)志了。
“我換了視頻風(fēng)格之后，粉絲大概一周內(nèi)就從3萬漲到了10萬。”喬哈爾對(duì)《財(cái)富》雜志表示，“后來到2020年年底漲到了50萬。現(xiàn)在大約有170萬。”
從此之后，喬哈爾憑借他不斷增長的粉絲量，讓感興趣的品牌愿意通過他的視頻打廣告。2021年，喬哈爾給品牌打廣告的收益是六位數(shù)，他的合作公司包括美國電話電報(bào)公司（AT&T）等一流公司，也包括他的夢(mèng)想公司Grammarly。
“我記得，為了與Grammarly達(dá)成合作，花了我最長的一段時(shí)間，因?yàn)闊o論是我的商業(yè)構(gòu)想還是拍視頻，論文寫作都是重點(diǎn)?！眴坦栒f，“我去年一直與他們合作到年底，是一段很棒的經(jīng)歷?！?/p>
現(xiàn)在喬哈爾已經(jīng)得到了自己的“白鯨”，他不再只是有夢(mèng)想了，他開始與PBS合作自己的一個(gè)項(xiàng)目。
合伙開公司
2019年，喬哈爾和他的弟弟（目前在哈佛大學(xué)讀大三）成立了大學(xué)入學(xué)咨詢公司Next Admit。但他們?cè)?020年10月才開始經(jīng)營。他的靈感來自于自己作為第一代大學(xué)生一個(gè)人申請(qǐng)大學(xué)的經(jīng)歷。喬哈爾想給學(xué)生們提供可以負(fù)擔(dān)得起的咨詢服務(wù)，而不是他高三時(shí)經(jīng)歷的昂貴套餐。
“當(dāng)時(shí)我也想過找咨詢服務(wù)，但大多數(shù)都非常貴，而且按套餐收費(fèi)，一個(gè)咨詢套餐收費(fèi)可能高達(dá)好幾千美元?！眴坦栒f，“所以我就有了這個(gè)想法，要開一家面向?qū)W生本人的公司，讓他們既能夠負(fù)擔(dān)得起，又可以擁有非常愉悅的用戶體驗(yàn)。把這兩個(gè)點(diǎn)合在一起，就是Next Admit的起源?！?/p>
Next Admit主要提供四大服務(wù)——論文評(píng)改、大學(xué)申請(qǐng)?jiān)u改、咨詢電話和寫作課。但其中論文評(píng)改是公司的命脈，據(jù)喬哈爾說，八成訂單都是論文評(píng)改。
“我的想法就是要充分利用身邊的一切。”喬哈爾向《財(cái)富》雜志表示，“我要全力以赴，看看會(huì)發(fā)生什么?！保ㄘ?cái)富中文網(wǎng)）
譯者：Agatha
對(duì)TikTok博主喬哈爾·汗（22歲，麻省理工學(xué)院畢業(yè)生）來說，針對(duì)大學(xué)生群體做學(xué)習(xí)教育類的內(nèi)容是一個(gè)自然而然的選擇。
喬哈爾自己想了一些他在上高中時(shí)就希望能夠有人教的技巧和建議。他的TikTok賬戶是“@goharsguide”，有170萬鐵粉，視頻內(nèi)容主要是指導(dǎo)有學(xué)術(shù)追求的學(xué)生如何更快寫完作業(yè)、寫出高分論文、提高記憶力、攻破選擇題考試等等。
喬哈爾流量最高的一條視頻播放量有690萬，是他的“如何找到上學(xué)動(dòng)力”（How to Find the Motivation for School）系列中的一條。這個(gè)迷你系列一共四部分，詳細(xì)介紹了一些寫作業(yè)的技巧，比如正面想象、加入監(jiān)督互助群組、從最簡單的第一步入手等等。
TikTok博主的收入再加上戴爾（Dell）、培生（Pearson）等公司贊助的品牌收入，喬哈爾輕輕松松就可以拿到六位數(shù)，《財(cái)富》雜志通過查閱財(cái)務(wù)文件對(duì)此進(jìn)行了確認(rèn)。
他的成功經(jīng)驗(yàn)如下：
賺錢要趁早
喬哈爾在學(xué)習(xí)新技能這個(gè)方面一直是佼佼者，他的父母能夠證明，他從11歲開始就創(chuàng)建網(wǎng)站了。
“說起來我從10歲就開始做‘自媒體經(jīng)濟(jì)’了（這是人們現(xiàn)在對(duì)它的稱呼）?！眴坦栒f，“當(dāng)時(shí)我創(chuàng)建了我的第一個(gè)YouTube頻道，也開始更新第一個(gè)博客。我很快就迷上了編程。”
喬哈爾很快也“迷上”了平面設(shè)計(jì)、社交媒體編輯和開發(fā)，初中和高中時(shí)都在不斷努力精進(jìn)技巧。他在很小的時(shí)候就進(jìn)入了網(wǎng)絡(luò)廣告領(lǐng)域，并且表現(xiàn)出了創(chuàng)業(yè)者的敏銳。喬哈爾十一二歲的時(shí)候，通過在自己制作的網(wǎng)頁上投放廣告，每個(gè)月都可以賺“幾百甚至幾千美元”。
“每走一步，我老爸老媽都在問到底是怎么回事?！眴坦栒f，“我當(dāng)時(shí)跟他們說：‘哦，我需要你們的稅務(wù)信息。這樣我就能夠開通谷歌廣告聯(lián)盟（Google Adsense）了?！?dāng)時(shí)我才十二三歲，他們就問我：‘你要這個(gè)干什么？為什么要用我的信用卡信息？’我就說：‘相信我就行了。’我對(duì)商業(yè)興趣的源頭差不多是從這里開始的。”
學(xué)霸的可信度
喬哈爾就讀的是美國康涅狄格州西摩市一所規(guī)模不大的高中，他的平均成績（GPA）是98.5分（滿分100分），理所當(dāng)然是當(dāng)時(shí)的優(yōu)秀畢業(yè)生代表。得益于他的優(yōu)異成績，喬哈爾擁有了“超現(xiàn)實(shí)的經(jīng)歷”，被六所常春藤聯(lián)盟（Ivy League）的學(xué)?！敶髮W(xué)（Yale）、哥倫比亞大學(xué)（Columbia）、賓夕法尼亞大學(xué)（University of Pennsylvania）、布朗大學(xué)（Brown）、達(dá)特茅斯大學(xué)（Dartmouth）和康奈爾大學(xué)（Cornell）——以及斯坦福大學(xué)（Stanford）和麻省理工學(xué)院（MIT）錄取。
喬哈爾最終選擇了麻省理工學(xué)院，因?yàn)檫@所學(xué)校的計(jì)算機(jī)學(xué)科很厲害，而他又拿到了這里的全額獎(jiǎng)學(xué)金。被全美八大名校錄取的經(jīng)歷讓喬哈爾有底氣和實(shí)力為其他希望追隨他腳步的人提供學(xué)習(xí)建議。
成為TikTok博主
2018年3月，喬哈爾發(fā)布了他的第一條TikTok視頻，里面只是一些“隨意”的內(nèi)容，例如搞笑梗圖等。后來，他在一條視頻里提到自己就讀于麻省理工學(xué)院，于是大量問題蜂擁而至。有評(píng)論問他是怎么被錄取的，希望得到一些建議以提高自己的錄取幾率。
“我一直想做和大學(xué)招錄有關(guān)的生意，或者只是提供一些關(guān)于大學(xué)入學(xué)的建議?！眴坦柛嬖V《財(cái)富》雜志，“所以我認(rèn)為這是一個(gè)完美的切入點(diǎn)?！?/p>
隨著喬哈爾持續(xù)發(fā)布和學(xué)習(xí)建議有關(guān)的視頻，他收到的評(píng)論和提問也越來越多，形成了“滾雪球效應(yīng)”。從2018年6月到9月，他的賬號(hào)粉絲從0增長到3萬。
當(dāng)年秋天，喬哈爾重返校園時(shí)，他改變了視頻風(fēng)格，從自己出境改成了背景敘述加DIY剪紙風(fēng)格的視頻，現(xiàn)在這已經(jīng)成為了喬哈爾出品的標(biāo)志了。
“我換了視頻風(fēng)格之后，粉絲大概一周內(nèi)就從3萬漲到了10萬。”喬哈爾對(duì)《財(cái)富》雜志表示，“后來到2020年年底漲到了50萬。現(xiàn)在大約有170萬?！?/p>
從此之后，喬哈爾憑借他不斷增長的粉絲量，讓感興趣的品牌愿意通過他的視頻打廣告。2021年，喬哈爾給品牌打廣告的收益是六位數(shù)，他的合作公司包括美國電話電報(bào)公司（AT&T）等一流公司，也包括他的夢(mèng)想公司Grammarly。
“我記得，為了與Grammarly達(dá)成合作，花了我最長的一段時(shí)間，因?yàn)闊o論是我的商業(yè)構(gòu)想還是拍視頻，論文寫作都是重點(diǎn)?！眴坦栒f，“我去年一直與他們合作到年底，是一段很棒的經(jīng)歷?！?/p>
現(xiàn)在喬哈爾已經(jīng)得到了自己的“白鯨”，他不再只是有夢(mèng)想了，他開始與PBS合作自己的一個(gè)項(xiàng)目。
合伙開公司
2019年，喬哈爾和他的弟弟（目前在哈佛大學(xué)讀大三）成立了大學(xué)入學(xué)咨詢公司Next Admit。但他們?cè)?020年10月才開始經(jīng)營。他的靈感來自于自己作為第一代大學(xué)生一個(gè)人申請(qǐng)大學(xué)的經(jīng)歷。喬哈爾想給學(xué)生們提供可以負(fù)擔(dān)得起的咨詢服務(wù)，而不是他高三時(shí)經(jīng)歷的昂貴套餐。
“當(dāng)時(shí)我也想過找咨詢服務(wù)，但大多數(shù)都非常貴，而且按套餐收費(fèi)，一個(gè)咨詢套餐收費(fèi)可能高達(dá)好幾千美元?！眴坦栒f，“所以我就有了這個(gè)想法，要開一家面向?qū)W生本人的公司，讓他們既能夠負(fù)擔(dān)得起，又可以擁有非常愉悅的用戶體驗(yàn)。把這兩個(gè)點(diǎn)合在一起，就是Next Admit的起源?！?/p>
Next Admit主要提供四大服務(wù)——論文評(píng)改、大學(xué)申請(qǐng)?jiān)u改、咨詢電話和寫作課。但其中論文評(píng)改是公司的命脈，據(jù)喬哈爾說，八成訂單都是論文評(píng)改。
“我的想法就是要充分利用身邊的一切?！眴坦栂颉敦?cái)富》雜志表示，“我要全力以赴，看看會(huì)發(fā)生什么。”（財(cái)富中文網(wǎng)）
譯者：Agatha
For TikToker Gohar Khan—a 22 year old MIT grad—creating educational content geared towards college bound students came naturally.
Khan brainstormed tips and tricks that he wished would have been available when he was in high school. On TikTok as @goharsguide, Khan has 1.7 million loyal followers. He creates videos instructing academically-minded students on how to do their homework faster, ace essays, improve memorization and hack multiple choice tests.
Khan’s most high traffic video received over 6.9 million views and is a part of his “How to Find the Motivation for School” series. The four-part mini series details how to use techniques such as positive visualization, aggressive accountability group chats, and locating the “minimum viable step,” to get assignments completed.
Between his income as a TikTok creator and sponsored brand deals from Dell, Pearson, and more, Khan is easily netting a six figure salary, which Fortune independently confirmed using financial documents.
Here’s how he did it.
Dove into business and technology at an early age
Khan has always been above-average at learning new skills, which his parents could vouch for as he began creating websites at age 11.
“Really my journey within the creator economy, as they call it now, started when I was like, 10,” Khan told Fortune. “That's when I made my first YouTube channel that I made my first blog. And I became very quickly obsessed with coding.”
Khan quickly also became “obsessed” with graphic design, and social media editing and development, and worked tirelessly to refine his skills in both middle school and high school. He was already showing entrepreneurial acumen at a young age as he dove into the world of online advertising. Khan was making “a couple hundred if not a couple thousand,” monthly from putting ads on his homemade websites at ages 11 and 12.
“My parents, every step of the way, were questioning what was going on,” Khan told Fortune. “I was just like, ‘oh, I need your tax information. So I can put it into Google Adsense.’ And I was 12 or 13 when I was doing that, and they were like ‘oh, what do you need this for?’ They asked, ‘why do you need my credit card info for this?’ and I was like, ‘just trust me.’ And so that's really like the origin story of my interest in business.”
Created credibility as a model student
At Khan’s small Title I high school in Seymour, Connecticut, he achieved a 98.5 GPA on a 100-point scale and unsurprisingly, was a valedictorian. Because of his academic success, Khan had the “surreal experience,” of being accepted to six Ivy League schools—Yale, Columbia, University of Pennsylvania, Brown Dartmouth and Cornell—as well as Stanford and MIT.
Khan ultimately chose to go to MIT because of the school’s great computer science program and because he was offered a full ride scholarship to attend. As a student that was accepted to eight of the most prestigious colleges in the country, Khan built a solid foundation for being able to offer educational tips and advice to others looking to follow in his footsteps.
Launched a TikTok
In March of 2018, Khan posted his first TikTok video, and was just creating “random” content that included memes for entertainment. Eventually, he mentioned in one of his videos that he graduated from MIT and the questions began to pour in. Commenters asked how he got in and wanted admissions tips to improve their chances.
“It had always been in the back of my mind that I wanted to start a business about college admissions or just kind of give advice about college admissions,” Khan told Fortune. “So I saw that as the perfect entry point.”
With each video where Khan posted tips, the number of comments and questions grew, creating a “snowball effect.” From June to September of 2018, his account grew from zero to 30,000 followers.
When Khan returned to MIT in the fall, he shifted his video style from portraying himself to doing narrated tabletop-style videos with DIY paper cut-outs, which is now a signature component of his content.
“Once I adapted that new style it allowed my account to go from 30,000 to 100,000, within roughly a week,” Khan told Fortune. “Then it was up to half a million by the end of 2020. And now it's around 1.7 million.”
From there, Khan was able to leverage his growing audience to interested brands who were willing to pay for sponsored posts. In 2021, Khan made well into six figures from brand deals as he partnered with top companies like AT&T and his dream brand, Grammarly.
“So I remember for the longest time I was trying to work with Grammarly given my focus on essay writing, both in the business and in my videos,” Khan told Fortune. “And I was able to work with them last year towards the end, which I thought was great.”
Now that Khan has gotten his “white whale,” he no longer has an ideal brand but is currently working on a private project with PBS.
Co-founded his own business
Khan founded Next Admit, a college admissions counseling company, with his younger brother—a current junior at Harvard— in 2019. But they launched the business in Oct. 2020. His inspiration came from going through the admissions process alone as a first-generation student. Khan wanted to offer college counseling services that were accessible versus the unaffordable package he encountered when he was a junior in high school.
“When I looked for counseling options, I found that most of them were very expensive, and were charging, you know, upwards of thousands of dollars for all in one counseling packages,” Khan told Fortune. “And so I had the idea to really create a company that was more targeted towards the students themselves, and also offered both an affordable and a very pleasant user experience. And I think with those two things combined, this is where the inception for Next Admit came from.”
Next Admit offers four key services—essay reviews, college application reviews, consultation calls and writing sessions. But essay reviews are the lifeblood of the business, as they make up around 80% of the incoming orders, according to Khan.
"I think my view is simply to make the most of what's around me,” Khan told Fortune. “I'm just gonna give this my absolute all and see what comes my way.”
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