如今,在曾經(jīng)名為Facebook的這家公司工作是一段很艱難的日子。擔(dān)任了14年首席運(yùn)營(yíng)官的雪莉·桑德伯格,日前宣布從Meta Platforms辭職。在公司經(jīng)過混亂的一年之后,她的離職可能會(huì)加劇許多員工的不安。
對(duì)去年10月Facebook更名為Meta之后離職的十多名前員工的采訪結(jié)果顯示,面對(duì)蘋果(Apple)隱私政策的調(diào)整和TikTok的激烈競(jìng)爭(zhēng),以及將公司業(yè)務(wù)重心向元宇宙轉(zhuǎn)移遭到的猛烈抨擊,Meta很難維持收入和用戶增長(zhǎng),令許多員工感到不安和迷失方向。而權(quán)力平衡的明顯變化,加劇了這種不安。早在桑德伯格宣布離職決定之前,已經(jīng)有多位高管離職,公司創(chuàng)始人和首席執(zhí)行官馬克·扎克伯格以下的領(lǐng)導(dǎo)崗位都經(jīng)歷過調(diào)整,導(dǎo)致員工無法確定公司真正的掌舵人以及他們的立場(chǎng)。去年,公司最有影響力的高管之一、長(zhǎng)期擔(dān)任扎克伯格二把手的桑德伯格似乎已經(jīng)被降職,她所負(fù)責(zé)的面向公眾的職責(zé)越來越少。(桑德伯格曾表示她將繼續(xù)在Meta董事會(huì)任職。)
一位最近離職的前高管表示:“許多人感到迷茫,不清楚自己應(yīng)該做什么和為什么要這樣做?!保楸苊膺`反保密協(xié)議或與這樣一家強(qiáng)大的公司為敵,所有前高管均要求匿名。)這位高管表示,這個(gè)問題在技術(shù)團(tuán)隊(duì)中非常尖銳,許多技術(shù)人員都急于啟動(dòng)元宇宙相關(guān)項(xiàng)目,因?yàn)樗麄儼l(fā)現(xiàn),這些項(xiàng)目能夠獲得資金,還能增加在管理高層面前的曝光率。但負(fù)責(zé)廣告銷售業(yè)務(wù)的員工同樣面臨不確定性問題。該項(xiàng)業(yè)務(wù)是Meta到目前為止最大的收入驅(qū)動(dòng)因素。這位高管稱:“他們需要弄清楚如何銷售元宇宙的廣告。在五年內(nèi)可能不會(huì)有對(duì)元宇宙廣告的需求,但他們必須為此做好準(zhǔn)備?!?/p>
桑德伯格在接受《財(cái)富》雜志的艾莉森·肖特爾和菲爾·沃赫拜采訪時(shí)表示,她希望拿出更多時(shí)間投身慈善事業(yè),包括在羅訴韋德案可能被推翻的情況下,為女性問題奔走呼吁。Meta正在經(jīng)歷改造,而廣告業(yè)務(wù)遭遇了前所未有的問題,在被問到為什么會(huì)選擇這個(gè)時(shí)候決定離職時(shí),桑德伯格說道:“從來不會(huì)有一個(gè)完美時(shí)刻。你知道,廣告業(yè)沒有開始也沒有終結(jié)……元宇宙的故事還沒有明確的發(fā)展脈絡(luò)?!?/p>
許多前員工表示,他們和同事?lián)牡氖枪灸芊窭^續(xù)維持以往的業(yè)績(jī)。Meta曾經(jīng)有可靠的盈利和增長(zhǎng)引擎。一位前員工表示:“公司業(yè)務(wù)重心調(diào)整在財(cái)務(wù)上是否會(huì)成功?我認(rèn)為有許多人都對(duì)此憂心忡忡?!边@位高管表示,他曾在一次大規(guī)模內(nèi)部會(huì)議上聽到扎克伯格若有所思地提到大公司的壽命,稱很少有公司能夠維持全球領(lǐng)先的收入水平超過十年。(Facebook成立于2004年,2012年上市。)
2月份Meta股價(jià)暴跌之后,Evercore的互聯(lián)網(wǎng)分析師馬克·馬哈尼在一份投資者報(bào)告中表示,市場(chǎng)對(duì)于Meta是否會(huì)變成“雅虎(Yahoo)3.0”產(chǎn)生了質(zhì)疑?!禕usiness Insider》在4月報(bào)道稱,至少有一位公司內(nèi)部人士聽到同事將公司與雅虎進(jìn)行對(duì)比。(雅虎曾經(jīng)是占據(jù)主導(dǎo)地位的互聯(lián)網(wǎng)公司,但在社交媒體和智能手機(jī)時(shí)代跌下神壇;后來雅虎被威瑞森(Verizon)收購(gòu),最終被低價(jià)賣給了一家私募股權(quán)公司。)雖然《財(cái)富》雜志采訪的高管并未聽說有人特別提到雅虎,但他們表示,有些員工擔(dān)心Meta可能呈現(xiàn)出衰退之勢(shì)。自2021年10月中旬更名以來,公司股價(jià)下跌超過40%。最近離職的Meta員工表示,股價(jià)下跌也是人們談?wù)摰脑掝}之一,因?yàn)閱T工有很大一部分薪酬是股權(quán)的形式,他們有大量潛在個(gè)人財(cái)富面臨風(fēng)險(xiǎn)。一位員工表示:“所有人都很關(guān)心股價(jià)。”
在被問到員工對(duì)公司財(cái)務(wù)狀況的看法時(shí),一名Meta發(fā)言人拒絕發(fā)表評(píng)論,但這位發(fā)言人向記者提到了扎克伯格在公司4月27日的營(yíng)收電話會(huì)議上的發(fā)言,他表示對(duì)公司的長(zhǎng)期計(jì)劃充滿信心。
Meta社交平臺(tái)上的虛假信息和煽動(dòng)性內(nèi)容產(chǎn)生的爭(zhēng)議,持續(xù)困擾著公司,尤其是在內(nèi)部給桑德伯格造成了問題。直到最近,桑德伯格一直是除扎克伯格以外,公司最優(yōu)秀的發(fā)言人。但前英國(guó)副首相尼克·克萊格擔(dān)任Meta全球事務(wù)總裁之后,已經(jīng)基本上取代了桑德伯格面向公眾的職責(zé)。據(jù)報(bào)道,在2021年1月美國(guó)國(guó)會(huì)大廈騷亂發(fā)生之后,桑德伯格因其公開言論與扎克伯格出現(xiàn)了矛盾,這加快了克萊格取代桑德伯格的進(jìn)程。當(dāng)時(shí),桑德伯格的言論被廣泛解讀成試圖推卸Meta為許多右翼團(tuán)體提供組織活動(dòng)的平臺(tái)需要承擔(dān)的責(zé)任。有內(nèi)部人士表示,桑德伯格曾有一系列不慎重的言行,這只是最近的一次。一位Meta前高管表示:“公司將她雪藏了一段時(shí)間?!保∕eta發(fā)言人拒絕就公司的文化和人事問題發(fā)表評(píng)論。)
Meta員工對(duì)于扎克伯格在桑德伯格離職之后對(duì)公司的領(lǐng)導(dǎo)力,似乎表現(xiàn)出一種矛盾的心理。由員工通信公司Blind代表《財(cái)富》雜志在5月中旬桑德伯格未宣布辭職之前開展的一項(xiàng)調(diào)查顯示,約33%的受訪員工稱與去年相比,對(duì)扎克伯格的領(lǐng)導(dǎo)力信心下降,有27%的員工表示對(duì)扎克伯格變得更有信心。40%的受訪者表示在這方面的感受沒有變化。
與此同時(shí),《財(cái)富》雜志采訪的現(xiàn)有員工和前員工表示,公司員工盡管感到憂慮,但基本上愿意姑且相信扎克伯格的領(lǐng)導(dǎo)力尤其是元宇宙業(yè)務(wù)。這是因?yàn)椋麄冎耙娮C過扎克伯格成功帶領(lǐng)公司調(diào)整業(yè)務(wù)重心:首先是將Facebook從一個(gè)人們主要在電腦上訪問的網(wǎng)站,變成了一款移動(dòng)應(yīng)用;后來收購(gòu)了Instagram和WhatsApp;發(fā)布了旨在與Snap競(jìng)爭(zhēng)的Stories功能,該功能發(fā)布的以圖片為主的帖子只保存一天;推出了Meta目前的電商功能Shops;并對(duì)News Feed算法的運(yùn)行模式進(jìn)行了多次調(diào)整。
扎克伯格帶領(lǐng)公司進(jìn)行了多次重心調(diào)整,這也幫助解釋了為什么這些員工會(huì)相對(duì)樂觀。此外,該公司有相對(duì)強(qiáng)大的財(cái)務(wù)實(shí)力:盡管面臨各種問題,2021年Meta Platforms的凈收入達(dá)到近400億美元,2022年第1季度的利潤(rùn)達(dá)到75億美元。
扎克伯格本人曾在3月末告訴蒂姆·費(fèi)里斯,人們對(duì)他將公司業(yè)務(wù)重心轉(zhuǎn)向元宇宙的決定感覺迷茫和不確定,這只是進(jìn)一步證明這是一個(gè)正確的決定。扎克伯格表示:“顯然,當(dāng)你嘗試要做的事情從根本上遭到誤解或人們對(duì)此并不相信的時(shí)候,你可能會(huì)舉步維艱。但經(jīng)過多輪周期之后,我覺得自己已經(jīng)學(xué)會(huì)了從相反的一面看待問題,即如果我太長(zhǎng)時(shí)間覺得自己要做的事情很容易被人們理解,我可能會(huì)變得自滿。我希望推動(dòng)大家進(jìn)入這樣一個(gè)狀態(tài):讓我們堅(jiān)持做一些可能遭到質(zhì)疑的事情。如果不去做,我們能做些什么呢?”不必介意,這種唯我論的邏輯可以為幾乎任何項(xiàng)目辯護(hù),顯然一個(gè)經(jīng)過深思熟慮制定的商業(yè)計(jì)劃是頭腦狹隘人士的心魔。
高層變動(dòng)
有前員工表示,Meta多位管理高層離職,以及最接近扎克伯格的人事變動(dòng),加劇了同事的不安。據(jù)商業(yè)期刊《Insider》統(tǒng)計(jì),僅2021年,Meta就有18名高管離職。其中包括公司前首席收入官大衛(wèi)·費(fèi)希爾;負(fù)責(zé)Facebook應(yīng)用的費(fèi)姬·西莫離開Meta,擔(dān)任Instacart首席執(zhí)行官;全球廣告銷售負(fù)責(zé)人卡羅琳·埃弗森,與西莫一起加入了Instacart。曾負(fù)責(zé)Meta通信應(yīng)用的阿莎·夏馬爾,以及曾在Meta主持支付技術(shù)(包括已經(jīng)流產(chǎn)的加密貨幣項(xiàng)目)開發(fā)的大衛(wèi)·馬庫(kù)斯,也將離職。
離職者中還包括一些技術(shù)人員,他們的專業(yè)知識(shí)可能對(duì)建造元宇宙至關(guān)重要。其中包括曾在Meta任職13年的首席技術(shù)官邁克·“施雷普”·斯科洛普夫。施雷普花費(fèi)了大量時(shí)間,希望發(fā)展Meta的人工智能技術(shù),包括使用人工智能協(xié)助審查平臺(tái)上的內(nèi)容等。接替他的安德魯·“博茲”·博斯沃思曾負(fù)責(zé)Meta的Reality Labs部門,其工作重點(diǎn)是虛擬現(xiàn)實(shí)和增強(qiáng)現(xiàn)實(shí),現(xiàn)在負(fù)責(zé)為Meta的元宇宙開發(fā)硬件。(Reality Labs依舊由博斯沃思負(fù)責(zé);Instagram元老維沙爾·沙阿現(xiàn)任元宇宙副總裁,負(fù)責(zé)元宇宙的軟件和業(yè)務(wù)開發(fā)。)
據(jù)一位熟悉首席技術(shù)官辦公室的前員工表示,從施雷普到博茲的人事變動(dòng)并不順利。這位前員工表示:“事情并不順利。”他表示,這與個(gè)人性格和管理風(fēng)格有關(guān)。施雷普為外界留下的印象是低調(diào)內(nèi)斂,有前員工表示,他個(gè)人對(duì)公司在有害內(nèi)容方面的問題一直非常憂慮,并且很關(guān)心能否解決這些問題。而博茲更外向,更強(qiáng)硬,更傲慢。前員工表示:“兩人的管理風(fēng)格大相徑庭?!睆脑瞬裆砩弦材芨惺艿竭@種差異。例如,扎克伯格在接受費(fèi)里斯播客采訪時(shí)表示:“我的同事博茲有一句名言是,我們往往會(huì)對(duì)人過度友善?!睋Q言之,博茲絕對(duì)算不上是一個(gè)友善的人。
有前員工表示,全球事務(wù)總裁克萊格的影響力與日俱增,也令一些內(nèi)部員工感到擔(dān)憂??巳R格于2018年加入Facebook,成為Meta在許多問題上的主要發(fā)言人,例如虛假信息、有害內(nèi)容、數(shù)據(jù)隱私和反壟斷等。最近有一篇博客文章介紹了Meta對(duì)元宇宙的愿景,重要的是,文中解釋了為什么Meta認(rèn)為,在元宇宙中規(guī)范用戶的行為,不應(yīng)該像在現(xiàn)有平臺(tái)被迫審查內(nèi)容的方式一樣,由公司自行負(fù)責(zé)。這篇文章以克萊格的名義發(fā)表,而不是以扎克伯格的名義。
與此同時(shí),桑德伯格面向公眾的職責(zé)越來越少。此外,一位前Meta高管表示,有許多桑德伯格的忠實(shí)支持者被“分層”,這意味著在他們與扎克伯格的核心團(tuán)隊(duì)之間額外增加了管理層級(jí)。(在Facebook和Instagram宣布離職的文章中,桑德伯格向扎克伯格表達(dá)了誠(chéng)摯的感謝。她寫道:“我們每周依舊會(huì)坐在一起,進(jìn)行一對(duì)一會(huì)面,我們之間的反饋是直接、真實(shí)的?!保?/p>
有Meta前員工表示,他們擔(dān)心克萊格作為職業(yè)政客,并不是擔(dān)任扎克伯格實(shí)際二把手的最佳人選,尤其是在技術(shù)領(lǐng)域、Meta賴以生存的廣告業(yè)務(wù)或者如何經(jīng)營(yíng)一家以營(yíng)利為目的的公司方面,克萊格欠缺相關(guān)經(jīng)驗(yàn)。還有人指出,克萊格在英國(guó)并沒有很高的聲望。他當(dāng)年帶領(lǐng)自由民主黨作為少數(shù)黨派,與保守黨組建聯(lián)合政府,被認(rèn)為是做了一筆浮士德式的交易。許多自由民主黨人感覺克萊格為了權(quán)力背叛了政黨的理想,而且自由民主黨無法有效影響國(guó)家政治議程,尤其是在脫歐等關(guān)鍵問題上,這些政治議程主要體現(xiàn)了保守黨的主要綱領(lǐng)。許多人將自由民主黨在之后的大選中遭遇的歷史性慘敗,歸咎于克萊格。
克萊格一直主張,對(duì)于Meta建立的元宇宙中的用戶行為,不應(yīng)該主要由Meta負(fù)責(zé)監(jiān)管。這種立場(chǎng)并不符合立法者和網(wǎng)絡(luò)監(jiān)管機(jī)構(gòu)的態(tài)度。但一位Meta前高管表示,他認(rèn)為與Meta在現(xiàn)有平臺(tái)上的立場(chǎng)相比,闡明這種立場(chǎng)讓公司更具有防御性。Meta一直在努力或者在某些情況下因?yàn)榉梢?guī)定被迫審查內(nèi)容,但效果始終無法達(dá)到預(yù)期。這位高管指責(zé)Meta以前的立場(chǎng)搖擺不定,比如說其平臺(tái)只是“社會(huì)的一面鏡子”,招聘大量承包商審查內(nèi)容,號(hào)稱人工智能可以解決Meta的內(nèi)容審查問題,后來意識(shí)到人工智能沒有效果。關(guān)于不對(duì)用戶內(nèi)容承擔(dān)全部責(zé)任的政策,這位高管表示:“公司的政策經(jīng)過反反復(fù)復(fù)才最終確定。”他表示,堅(jiān)持Meta無法靠自己解決社會(huì)問題這一條底線,或許是更好的選擇。他認(rèn)為,克萊格正在嘗試圍繞元宇宙明確這個(gè)界限。
無論這種態(tài)度將走向何方,如何解決這些問題將對(duì)Meta內(nèi)部產(chǎn)生嚴(yán)重影響?!敦?cái)富》雜志采訪的許多前高管提到了公司面臨的倦怠這個(gè)嚴(yán)重問題。在一定程度上,公司由于平臺(tái)上的內(nèi)容和用戶行為不斷遭到公眾批評(píng),加劇了公司內(nèi)部的倦怠問題。
對(duì)公司業(yè)務(wù)的信心
雖然Meta面臨大量挑戰(zhàn),而且多年來在數(shù)據(jù)隱私問題上的失誤和內(nèi)容方面的事故影響了公司的信譽(yù),但許多員工依舊樂觀地認(rèn)為公司能夠克服這些障礙。Blind受《財(cái)富》雜志委托開展的兩次獨(dú)家調(diào)查顯示,大量Meta員工相信公司有能力與其他科技業(yè)巨頭競(jìng)爭(zhēng),并且認(rèn)為仍在開發(fā)中的元宇宙未來將變得有利可圖。
在5月中旬的一項(xiàng)調(diào)查中,Meta經(jīng)過核實(shí)的1,035名美國(guó)員工對(duì)于蘋果調(diào)整隱私政策之后,面對(duì)TikTok日益嚴(yán)重的威脅,該社交媒體巨頭面臨的競(jìng)爭(zhēng)挑戰(zhàn),分享了自己的看法。70%的受訪者認(rèn)為,盡管蘋果調(diào)整了隱私政策,并且谷歌(Google)未來可能發(fā)布類似更新,但Meta可以增加收入。令人意外的是,有81%的受訪者相信,Meta可以遵守世界各地正在制定的不同隱私法律,這表明Meta員工相信監(jiān)管增強(qiáng)并不會(huì)阻礙公司的發(fā)展。
有多位Meta前高管與受訪者的意見相左,他們認(rèn)為隱私監(jiān)管會(huì)產(chǎn)生嚴(yán)重影響。一位前技術(shù)高管對(duì)《財(cái)富》雜志表示:“在Facebook創(chuàng)建之初,并不存在這些問題?!边@位技術(shù)高管提到,在當(dāng)前的隱私環(huán)境下,公司很難不違反規(guī)定維持以經(jīng)營(yíng)。這位技術(shù)人員認(rèn)為,政府和監(jiān)管部門可能更傾向于對(duì)Meta的元宇宙開發(fā)進(jìn)行審查,因?yàn)楣驹谝郧暗氖д`之后一直沒有從監(jiān)管部門那里獲得任何好感。這位技術(shù)人員補(bǔ)充道:“我不確定面臨如此嚴(yán)格的審查,他們還會(huì)有之前那種良好的發(fā)展環(huán)境。”
關(guān)于TikTok,Meta員工對(duì)公司能否與字節(jié)跳動(dòng)旗下的社交媒體巨頭競(jìng)爭(zhēng)存在分歧,有52%的受訪者表示相信公司最終能夠在短視頻領(lǐng)域打敗TikTok。
第二項(xiàng)Blind調(diào)查的受訪者是1,003名經(jīng)過核實(shí)的Meta美國(guó)員工。員工在調(diào)查中分享了自己對(duì)于公司業(yè)務(wù)重心向元宇宙轉(zhuǎn)移的想法。約58%的受訪者表示相信Meta將在元宇宙領(lǐng)域取得成功,他們清楚Meta的元宇宙策略,并且了解Meta將如何從元宇宙中獲得收入。這部分Meta員工似乎掌握了一些華爾街投資者希望知道的信息。一位Meta前誠(chéng)信團(tuán)隊(duì)成員對(duì)《財(cái)富》雜志表示:“有一些很酷的事情正在發(fā)生……在新事物還沒有被所有人討厭的情況下,能夠參與其誕生過程讓我非常興奮?!眴T工的評(píng)論表明,與公司其他平臺(tái)有關(guān)的大量負(fù)面新聞已經(jīng)讓員工不厭其煩,而公司的元宇宙計(jì)劃給他們帶來了激勵(lì)。
但雖然Meta員工相信公司的虛擬現(xiàn)實(shí)和增強(qiáng)現(xiàn)實(shí)轉(zhuǎn)型能夠取得成功,但這并不為意味著這項(xiàng)任務(wù)會(huì)像在虛擬公園里散步一樣輕松。只有38%的受訪者表示,他們認(rèn)為在Facebook更名為Meta之后,工作變得更容易。
扎克伯格可能認(rèn)為這種不舒適證明Meta走在了正軌上,正在邁向未來。但對(duì)于其他人來說,從蘋果的隱私政策調(diào)整到日益嚴(yán)重的反壟斷風(fēng)險(xiǎn),從隱私監(jiān)管到與TikTok的競(jìng)爭(zhēng)難題,再到孤注一擲的元宇宙轉(zhuǎn)型,公司目前面臨的困難,都表明最輝煌的時(shí)期已經(jīng)成為歷史。無論如何,桑德伯格的離職凸顯出,扎克伯格和公司將依賴截然不同甚至在某些方面未經(jīng)考驗(yàn)的副手和管理者團(tuán)隊(duì),執(zhí)行元宇宙轉(zhuǎn)型。(財(cái)富中文網(wǎng))
翻譯:劉進(jìn)龍
審校:汪皓
如今,在曾經(jīng)名為Facebook的這家公司工作是一段很艱難的日子。擔(dān)任了14年首席運(yùn)營(yíng)官的雪莉·桑德伯格,日前宣布從Meta Platforms辭職。在公司經(jīng)過混亂的一年之后,她的離職可能會(huì)加劇許多員工的不安。
對(duì)去年10月Facebook更名為Meta之后離職的十多名前員工的采訪結(jié)果顯示,面對(duì)蘋果(Apple)隱私政策的調(diào)整和TikTok的激烈競(jìng)爭(zhēng),以及將公司業(yè)務(wù)重心向元宇宙轉(zhuǎn)移遭到的猛烈抨擊,Meta很難維持收入和用戶增長(zhǎng),令許多員工感到不安和迷失方向。而權(quán)力平衡的明顯變化,加劇了這種不安。早在桑德伯格宣布離職決定之前,已經(jīng)有多位高管離職,公司創(chuàng)始人和首席執(zhí)行官馬克·扎克伯格以下的領(lǐng)導(dǎo)崗位都經(jīng)歷過調(diào)整,導(dǎo)致員工無法確定公司真正的掌舵人以及他們的立場(chǎng)。去年,公司最有影響力的高管之一、長(zhǎng)期擔(dān)任扎克伯格二把手的桑德伯格似乎已經(jīng)被降職,她所負(fù)責(zé)的面向公眾的職責(zé)越來越少。(桑德伯格曾表示她將繼續(xù)在Meta董事會(huì)任職。)
一位最近離職的前高管表示:“許多人感到迷茫,不清楚自己應(yīng)該做什么和為什么要這樣做?!保楸苊膺`反保密協(xié)議或與這樣一家強(qiáng)大的公司為敵,所有前高管均要求匿名。)這位高管表示,這個(gè)問題在技術(shù)團(tuán)隊(duì)中非常尖銳,許多技術(shù)人員都急于啟動(dòng)元宇宙相關(guān)項(xiàng)目,因?yàn)樗麄儼l(fā)現(xiàn),這些項(xiàng)目能夠獲得資金,還能增加在管理高層面前的曝光率。但負(fù)責(zé)廣告銷售業(yè)務(wù)的員工同樣面臨不確定性問題。該項(xiàng)業(yè)務(wù)是Meta到目前為止最大的收入驅(qū)動(dòng)因素。這位高管稱:“他們需要弄清楚如何銷售元宇宙的廣告。在五年內(nèi)可能不會(huì)有對(duì)元宇宙廣告的需求,但他們必須為此做好準(zhǔn)備。”
桑德伯格在接受《財(cái)富》雜志的艾莉森·肖特爾和菲爾·沃赫拜采訪時(shí)表示,她希望拿出更多時(shí)間投身慈善事業(yè),包括在羅訴韋德案可能被推翻的情況下,為女性問題奔走呼吁。Meta正在經(jīng)歷改造,而廣告業(yè)務(wù)遭遇了前所未有的問題,在被問到為什么會(huì)選擇這個(gè)時(shí)候決定離職時(shí),桑德伯格說道:“從來不會(huì)有一個(gè)完美時(shí)刻。你知道,廣告業(yè)沒有開始也沒有終結(jié)……元宇宙的故事還沒有明確的發(fā)展脈絡(luò)?!?/p>
許多前員工表示,他們和同事?lián)牡氖枪灸芊窭^續(xù)維持以往的業(yè)績(jī)。Meta曾經(jīng)有可靠的盈利和增長(zhǎng)引擎。一位前員工表示:“公司業(yè)務(wù)重心調(diào)整在財(cái)務(wù)上是否會(huì)成功?我認(rèn)為有許多人都對(duì)此憂心忡忡?!边@位高管表示,他曾在一次大規(guī)模內(nèi)部會(huì)議上聽到扎克伯格若有所思地提到大公司的壽命,稱很少有公司能夠維持全球領(lǐng)先的收入水平超過十年。(Facebook成立于2004年,2012年上市。)
2月份Meta股價(jià)暴跌之后,Evercore的互聯(lián)網(wǎng)分析師馬克·馬哈尼在一份投資者報(bào)告中表示,市場(chǎng)對(duì)于Meta是否會(huì)變成“雅虎(Yahoo)3.0”產(chǎn)生了質(zhì)疑?!禕usiness Insider》在4月報(bào)道稱,至少有一位公司內(nèi)部人士聽到同事將公司與雅虎進(jìn)行對(duì)比。(雅虎曾經(jīng)是占據(jù)主導(dǎo)地位的互聯(lián)網(wǎng)公司,但在社交媒體和智能手機(jī)時(shí)代跌下神壇;后來雅虎被威瑞森(Verizon)收購(gòu),最終被低價(jià)賣給了一家私募股權(quán)公司。)雖然《財(cái)富》雜志采訪的高管并未聽說有人特別提到雅虎,但他們表示,有些員工擔(dān)心Meta可能呈現(xiàn)出衰退之勢(shì)。自2021年10月中旬更名以來,公司股價(jià)下跌超過40%。最近離職的Meta員工表示,股價(jià)下跌也是人們談?wù)摰脑掝}之一,因?yàn)閱T工有很大一部分薪酬是股權(quán)的形式,他們有大量潛在個(gè)人財(cái)富面臨風(fēng)險(xiǎn)。一位員工表示:“所有人都很關(guān)心股價(jià)?!?/p>
在被問到員工對(duì)公司財(cái)務(wù)狀況的看法時(shí),一名Meta發(fā)言人拒絕發(fā)表評(píng)論,但這位發(fā)言人向記者提到了扎克伯格在公司4月27日的營(yíng)收電話會(huì)議上的發(fā)言,他表示對(duì)公司的長(zhǎng)期計(jì)劃充滿信心。
Meta社交平臺(tái)上的虛假信息和煽動(dòng)性內(nèi)容產(chǎn)生的爭(zhēng)議,持續(xù)困擾著公司,尤其是在內(nèi)部給桑德伯格造成了問題。直到最近,桑德伯格一直是除扎克伯格以外,公司最優(yōu)秀的發(fā)言人。但前英國(guó)副首相尼克·克萊格擔(dān)任Meta全球事務(wù)總裁之后,已經(jīng)基本上取代了桑德伯格面向公眾的職責(zé)。據(jù)報(bào)道,在2021年1月美國(guó)國(guó)會(huì)大廈騷亂發(fā)生之后,桑德伯格因其公開言論與扎克伯格出現(xiàn)了矛盾,這加快了克萊格取代桑德伯格的進(jìn)程。當(dāng)時(shí),桑德伯格的言論被廣泛解讀成試圖推卸Meta為許多右翼團(tuán)體提供組織活動(dòng)的平臺(tái)需要承擔(dān)的責(zé)任。有內(nèi)部人士表示,桑德伯格曾有一系列不慎重的言行,這只是最近的一次。一位Meta前高管表示:“公司將她雪藏了一段時(shí)間。”(Meta發(fā)言人拒絕就公司的文化和人事問題發(fā)表評(píng)論。)
Meta員工對(duì)于扎克伯格在桑德伯格離職之后對(duì)公司的領(lǐng)導(dǎo)力,似乎表現(xiàn)出一種矛盾的心理。由員工通信公司Blind代表《財(cái)富》雜志在5月中旬桑德伯格未宣布辭職之前開展的一項(xiàng)調(diào)查顯示,約33%的受訪員工稱與去年相比,對(duì)扎克伯格的領(lǐng)導(dǎo)力信心下降,有27%的員工表示對(duì)扎克伯格變得更有信心。40%的受訪者表示在這方面的感受沒有變化。
與此同時(shí),《財(cái)富》雜志采訪的現(xiàn)有員工和前員工表示,公司員工盡管感到憂慮,但基本上愿意姑且相信扎克伯格的領(lǐng)導(dǎo)力尤其是元宇宙業(yè)務(wù)。這是因?yàn)椋麄冎耙娮C過扎克伯格成功帶領(lǐng)公司調(diào)整業(yè)務(wù)重心:首先是將Facebook從一個(gè)人們主要在電腦上訪問的網(wǎng)站,變成了一款移動(dòng)應(yīng)用;后來收購(gòu)了Instagram和WhatsApp;發(fā)布了旨在與Snap競(jìng)爭(zhēng)的Stories功能,該功能發(fā)布的以圖片為主的帖子只保存一天;推出了Meta目前的電商功能Shops;并對(duì)News Feed算法的運(yùn)行模式進(jìn)行了多次調(diào)整。
扎克伯格帶領(lǐng)公司進(jìn)行了多次重心調(diào)整,這也幫助解釋了為什么這些員工會(huì)相對(duì)樂觀。此外,該公司有相對(duì)強(qiáng)大的財(cái)務(wù)實(shí)力:盡管面臨各種問題,2021年Meta Platforms的凈收入達(dá)到近400億美元,2022年第1季度的利潤(rùn)達(dá)到75億美元。
扎克伯格本人曾在3月末告訴蒂姆·費(fèi)里斯,人們對(duì)他將公司業(yè)務(wù)重心轉(zhuǎn)向元宇宙的決定感覺迷茫和不確定,這只是進(jìn)一步證明這是一個(gè)正確的決定。扎克伯格表示:“顯然,當(dāng)你嘗試要做的事情從根本上遭到誤解或人們對(duì)此并不相信的時(shí)候,你可能會(huì)舉步維艱。但經(jīng)過多輪周期之后,我覺得自己已經(jīng)學(xué)會(huì)了從相反的一面看待問題,即如果我太長(zhǎng)時(shí)間覺得自己要做的事情很容易被人們理解,我可能會(huì)變得自滿。我希望推動(dòng)大家進(jìn)入這樣一個(gè)狀態(tài):讓我們堅(jiān)持做一些可能遭到質(zhì)疑的事情。如果不去做,我們能做些什么呢?”不必介意,這種唯我論的邏輯可以為幾乎任何項(xiàng)目辯護(hù),顯然一個(gè)經(jīng)過深思熟慮制定的商業(yè)計(jì)劃是頭腦狹隘人士的心魔。
高層變動(dòng)
有前員工表示,Meta多位管理高層離職,以及最接近扎克伯格的人事變動(dòng),加劇了同事的不安。據(jù)商業(yè)期刊《Insider》統(tǒng)計(jì),僅2021年,Meta就有18名高管離職。其中包括公司前首席收入官大衛(wèi)·費(fèi)希爾;負(fù)責(zé)Facebook應(yīng)用的費(fèi)姬·西莫離開Meta,擔(dān)任Instacart首席執(zhí)行官;全球廣告銷售負(fù)責(zé)人卡羅琳·埃弗森,與西莫一起加入了Instacart。曾負(fù)責(zé)Meta通信應(yīng)用的阿莎·夏馬爾,以及曾在Meta主持支付技術(shù)(包括已經(jīng)流產(chǎn)的加密貨幣項(xiàng)目)開發(fā)的大衛(wèi)·馬庫(kù)斯,也將離職。
離職者中還包括一些技術(shù)人員,他們的專業(yè)知識(shí)可能對(duì)建造元宇宙至關(guān)重要。其中包括曾在Meta任職13年的首席技術(shù)官邁克·“施雷普”·斯科洛普夫。施雷普花費(fèi)了大量時(shí)間,希望發(fā)展Meta的人工智能技術(shù),包括使用人工智能協(xié)助審查平臺(tái)上的內(nèi)容等。接替他的安德魯·“博茲”·博斯沃思曾負(fù)責(zé)Meta的Reality Labs部門,其工作重點(diǎn)是虛擬現(xiàn)實(shí)和增強(qiáng)現(xiàn)實(shí),現(xiàn)在負(fù)責(zé)為Meta的元宇宙開發(fā)硬件。(Reality Labs依舊由博斯沃思負(fù)責(zé);Instagram元老維沙爾·沙阿現(xiàn)任元宇宙副總裁,負(fù)責(zé)元宇宙的軟件和業(yè)務(wù)開發(fā)。)
據(jù)一位熟悉首席技術(shù)官辦公室的前員工表示,從施雷普到博茲的人事變動(dòng)并不順利。這位前員工表示:“事情并不順利?!彼硎?,這與個(gè)人性格和管理風(fēng)格有關(guān)。施雷普為外界留下的印象是低調(diào)內(nèi)斂,有前員工表示,他個(gè)人對(duì)公司在有害內(nèi)容方面的問題一直非常憂慮,并且很關(guān)心能否解決這些問題。而博茲更外向,更強(qiáng)硬,更傲慢。前員工表示:“兩人的管理風(fēng)格大相徑庭?!睆脑瞬裆砩弦材芨惺艿竭@種差異。例如,扎克伯格在接受費(fèi)里斯播客采訪時(shí)表示:“我的同事博茲有一句名言是,我們往往會(huì)對(duì)人過度友善?!睋Q言之,博茲絕對(duì)算不上是一個(gè)友善的人。
有前員工表示,全球事務(wù)總裁克萊格的影響力與日俱增,也令一些內(nèi)部員工感到擔(dān)憂??巳R格于2018年加入Facebook,成為Meta在許多問題上的主要發(fā)言人,例如虛假信息、有害內(nèi)容、數(shù)據(jù)隱私和反壟斷等。最近有一篇博客文章介紹了Meta對(duì)元宇宙的愿景,重要的是,文中解釋了為什么Meta認(rèn)為,在元宇宙中規(guī)范用戶的行為,不應(yīng)該像在現(xiàn)有平臺(tái)被迫審查內(nèi)容的方式一樣,由公司自行負(fù)責(zé)。這篇文章以克萊格的名義發(fā)表,而不是以扎克伯格的名義。
與此同時(shí),桑德伯格面向公眾的職責(zé)越來越少。此外,一位前Meta高管表示,有許多桑德伯格的忠實(shí)支持者被“分層”,這意味著在他們與扎克伯格的核心團(tuán)隊(duì)之間額外增加了管理層級(jí)。(在Facebook和Instagram宣布離職的文章中,桑德伯格向扎克伯格表達(dá)了誠(chéng)摯的感謝。她寫道:“我們每周依舊會(huì)坐在一起,進(jìn)行一對(duì)一會(huì)面,我們之間的反饋是直接、真實(shí)的?!保?/p>
有Meta前員工表示,他們擔(dān)心克萊格作為職業(yè)政客,并不是擔(dān)任扎克伯格實(shí)際二把手的最佳人選,尤其是在技術(shù)領(lǐng)域、Meta賴以生存的廣告業(yè)務(wù)或者如何經(jīng)營(yíng)一家以營(yíng)利為目的的公司方面,克萊格欠缺相關(guān)經(jīng)驗(yàn)。還有人指出,克萊格在英國(guó)并沒有很高的聲望。他當(dāng)年帶領(lǐng)自由民主黨作為少數(shù)黨派,與保守黨組建聯(lián)合政府,被認(rèn)為是做了一筆浮士德式的交易。許多自由民主黨人感覺克萊格為了權(quán)力背叛了政黨的理想,而且自由民主黨無法有效影響國(guó)家政治議程,尤其是在脫歐等關(guān)鍵問題上,這些政治議程主要體現(xiàn)了保守黨的主要綱領(lǐng)。許多人將自由民主黨在之后的大選中遭遇的歷史性慘敗,歸咎于克萊格。
克萊格一直主張,對(duì)于Meta建立的元宇宙中的用戶行為,不應(yīng)該主要由Meta負(fù)責(zé)監(jiān)管。這種立場(chǎng)并不符合立法者和網(wǎng)絡(luò)監(jiān)管機(jī)構(gòu)的態(tài)度。但一位Meta前高管表示,他認(rèn)為與Meta在現(xiàn)有平臺(tái)上的立場(chǎng)相比,闡明這種立場(chǎng)讓公司更具有防御性。Meta一直在努力或者在某些情況下因?yàn)榉梢?guī)定被迫審查內(nèi)容,但效果始終無法達(dá)到預(yù)期。這位高管指責(zé)Meta以前的立場(chǎng)搖擺不定,比如說其平臺(tái)只是“社會(huì)的一面鏡子”,招聘大量承包商審查內(nèi)容,號(hào)稱人工智能可以解決Meta的內(nèi)容審查問題,后來意識(shí)到人工智能沒有效果。關(guān)于不對(duì)用戶內(nèi)容承擔(dān)全部責(zé)任的政策,這位高管表示:“公司的政策經(jīng)過反反復(fù)復(fù)才最終確定。”他表示,堅(jiān)持Meta無法靠自己解決社會(huì)問題這一條底線,或許是更好的選擇。他認(rèn)為,克萊格正在嘗試圍繞元宇宙明確這個(gè)界限。
無論這種態(tài)度將走向何方,如何解決這些問題將對(duì)Meta內(nèi)部產(chǎn)生嚴(yán)重影響。《財(cái)富》雜志采訪的許多前高管提到了公司面臨的倦怠這個(gè)嚴(yán)重問題。在一定程度上,公司由于平臺(tái)上的內(nèi)容和用戶行為不斷遭到公眾批評(píng),加劇了公司內(nèi)部的倦怠問題。
對(duì)公司業(yè)務(wù)的信心
雖然Meta面臨大量挑戰(zhàn),而且多年來在數(shù)據(jù)隱私問題上的失誤和內(nèi)容方面的事故影響了公司的信譽(yù),但許多員工依舊樂觀地認(rèn)為公司能夠克服這些障礙。Blind受《財(cái)富》雜志委托開展的兩次獨(dú)家調(diào)查顯示,大量Meta員工相信公司有能力與其他科技業(yè)巨頭競(jìng)爭(zhēng),并且認(rèn)為仍在開發(fā)中的元宇宙未來將變得有利可圖。
在5月中旬的一項(xiàng)調(diào)查中,Meta經(jīng)過核實(shí)的1,035名美國(guó)員工對(duì)于蘋果調(diào)整隱私政策之后,面對(duì)TikTok日益嚴(yán)重的威脅,該社交媒體巨頭面臨的競(jìng)爭(zhēng)挑戰(zhàn),分享了自己的看法。70%的受訪者認(rèn)為,盡管蘋果調(diào)整了隱私政策,并且谷歌(Google)未來可能發(fā)布類似更新,但Meta可以增加收入。令人意外的是,有81%的受訪者相信,Meta可以遵守世界各地正在制定的不同隱私法律,這表明Meta員工相信監(jiān)管增強(qiáng)并不會(huì)阻礙公司的發(fā)展。
有多位Meta前高管與受訪者的意見相左,他們認(rèn)為隱私監(jiān)管會(huì)產(chǎn)生嚴(yán)重影響。一位前技術(shù)高管對(duì)《財(cái)富》雜志表示:“在Facebook創(chuàng)建之初,并不存在這些問題?!边@位技術(shù)高管提到,在當(dāng)前的隱私環(huán)境下,公司很難不違反規(guī)定維持以經(jīng)營(yíng)。這位技術(shù)人員認(rèn)為,政府和監(jiān)管部門可能更傾向于對(duì)Meta的元宇宙開發(fā)進(jìn)行審查,因?yàn)楣驹谝郧暗氖д`之后一直沒有從監(jiān)管部門那里獲得任何好感。這位技術(shù)人員補(bǔ)充道:“我不確定面臨如此嚴(yán)格的審查,他們還會(huì)有之前那種良好的發(fā)展環(huán)境。”
關(guān)于TikTok,Meta員工對(duì)公司能否與字節(jié)跳動(dòng)旗下的社交媒體巨頭競(jìng)爭(zhēng)存在分歧,有52%的受訪者表示相信公司最終能夠在短視頻領(lǐng)域打敗TikTok。
第二項(xiàng)Blind調(diào)查的受訪者是1,003名經(jīng)過核實(shí)的Meta美國(guó)員工。員工在調(diào)查中分享了自己對(duì)于公司業(yè)務(wù)重心向元宇宙轉(zhuǎn)移的想法。約58%的受訪者表示相信Meta將在元宇宙領(lǐng)域取得成功,他們清楚Meta的元宇宙策略,并且了解Meta將如何從元宇宙中獲得收入。這部分Meta員工似乎掌握了一些華爾街投資者希望知道的信息。一位Meta前誠(chéng)信團(tuán)隊(duì)成員對(duì)《財(cái)富》雜志表示:“有一些很酷的事情正在發(fā)生……在新事物還沒有被所有人討厭的情況下,能夠參與其誕生過程讓我非常興奮?!眴T工的評(píng)論表明,與公司其他平臺(tái)有關(guān)的大量負(fù)面新聞已經(jīng)讓員工不厭其煩,而公司的元宇宙計(jì)劃給他們帶來了激勵(lì)。
但雖然Meta員工相信公司的虛擬現(xiàn)實(shí)和增強(qiáng)現(xiàn)實(shí)轉(zhuǎn)型能夠取得成功,但這并不為意味著這項(xiàng)任務(wù)會(huì)像在虛擬公園里散步一樣輕松。只有38%的受訪者表示,他們認(rèn)為在Facebook更名為Meta之后,工作變得更容易。
扎克伯格可能認(rèn)為這種不舒適證明Meta走在了正軌上,正在邁向未來。但對(duì)于其他人來說,從蘋果的隱私政策調(diào)整到日益嚴(yán)重的反壟斷風(fēng)險(xiǎn),從隱私監(jiān)管到與TikTok的競(jìng)爭(zhēng)難題,再到孤注一擲的元宇宙轉(zhuǎn)型,公司目前面臨的困難,都表明最輝煌的時(shí)期已經(jīng)成為歷史。無論如何,桑德伯格的離職凸顯出,扎克伯格和公司將依賴截然不同甚至在某些方面未經(jīng)考驗(yàn)的副手和管理者團(tuán)隊(duì),執(zhí)行元宇宙轉(zhuǎn)型。(財(cái)富中文網(wǎng))
翻譯:劉進(jìn)龍
審校:汪皓
It’s a tough time to work at the company formerly known as Facebook. And the departure of Sheryl Sandberg, who announced her resignation from Meta Platforms on Wednesday after 14 years as chief operating officer, is likely to add to the disquiet many employees feel following a tumultuous year at the company.
Meta’s struggles to maintain revenue and user growth in the face of Apple’s privacy changes and stiff competition from TikTok, combined with the whiplash-inducing pivot to the metaverse, have left many Meta employees feeling uneasy and disoriented, according to interviews with more than a dozen former employees who have left in the months since the company rebranded itself as Meta last October. That unease has been compounded by an apparent shift in the balance of power. Even before Sandberg announced her decision to step down, a wave of senior departures and a reordering of the leadership ranks under founder and CEO Mark Zuckerberg had left employees wondering who’s in charge and where they stand. In the past year, Sandberg, Zuckerberg’s longtime second in command and formerly one of its most publicly prominent executives, had seemingly been relegated to fewer public-facing duties. (Sandberg has said she will remain on Meta’s board.)
“A lot of people are confused about exactly what they are supposed to be working on and why,” says one former executive who recently left the company. (All the former executives requested anonymity to avoid violating nondisclosure agreements or alienating such a powerful company.) This executive says the problem is acute among the technology staff, many of whom are racing to get put on metaverse-related projects because they figure that is where the money and visibility with top executives will be. But the uncertainty is also an issue for the employees who work on advertising sales, by far the company’s biggest revenue driver. “They have to figure out, how do you sell ads for the metaverse?” says the executive. “The demand for metaverse ads won’t be there for five years yet, but they have to be ready for it.”
In an interview, Sandberg told Fortune's Alyson Shontell and Phil Wahba that she intends to spend more time on philanthropy, including advocating for women's issues at a time when Roe v. Wade seems in imminent danger of being overturned. When asked about her decision to leave as Meta is reinventing itself and its advertising business is battling unprecedented problems, Sandberg said: "There's never one perfect moment. You know, there's no end or beginning of the ads business… There's no distinct or definitive chapters on the metaverse."
Many former employees, meanwhile, say they and their colleagues are concerned about whether the company, which has been a reliable engine of profits and growth in the past, can continue to match that performance. “Is the pivot going to be successful financially for the company? I think a lot of people were concerned about that,” one says. This executive says he once heard Zuckerberg himself muse in a large internal meeting about the longevity of large companies, and how few manage to remain top global revenue producers for more than a decade. (Facebook was launched in 2004, and went public in 2012.)
Mark Mahaney, an internet analyst at Evercore, said in a note to investors in February, after Meta’s stock cratered, that the market was questioning whether Meta was becoming “Yahoo 3.0.” And Business Insider reported in April that at least one company insider had heard colleagues also making the Yahoo comparison. (Once a dominant internet company, Yahoo lost its prominence in the era of social media and smartphones; it was acquired by Verizon and eventually sold off to a private equity firm.) While none of the executives Fortune spoke to recall hearing Yahoo invoked specifically, they say some employees are worried that Meta might be entering a terminal decline. The falling stock price—down more than 40% since the rebrand in mid-October 2021—has also been a topic of conversation, recently departed Meta employees say, because employees are given a lot of their compensation in equity, and have a lot of potential personal wealth at stake. “Everyone cares about the stock price,” one told us.
Asked about employee perceptions of the company's financial condition, a Meta spokesperson declined to comment, but pointed a reporter to remarks Zuckerberg made during Meta's April 27 earnings call expressing confidence in the company's long-term plans.
Controversies around misinformation and inflammatory content on Meta’s social platforms have also continued to dog the company, creating internal problems for Sandberg in particular. Until recently, Sandberg was the most prominent spokesperson for the company aside from Zuckerberg. But Nick Clegg, the former British deputy prime minister who is now Meta’s president of global affairs, largely displaced Sandberg in this public-facing role, a move accelerated by reported tension between Sandberg and Zuckerberg over her public comments in the wake of the January 2021 storming of the U.S. Capitol. Sandberg’s remarks at the time were widely interpreted as her trying to deflect Meta’s responsibility for providing a platform that many right-wing groups used to organize the incident. This was seen by some insiders as just the latest in a string of Sandberg gaffes. “They put her on ice for a while,” one former Meta executive says. (The Meta spokesperson declined to comment about cultural and personnel issues at the company.)
Meta employees appear ambivalent regarding Zuckerberg’s leadership of the company Sandberg is leaving behind. In a survey conducted in mid-May, before Sandberg’s announcement, by the employee messaging company Blind on behalf of Fortune, about 33% of surveyed employees said they are less confident about Zuckerberg’s leadership compared to last year, contrasting with 27% who said they were more confident. Forty percent of respondents said they felt “no change” on that front.
At the same time, current and former employees Fortune spoke with said that, despite misgivings, employees are largely willing to give Zuckerberg the benefit of the doubt—on his leadership in general, and on the metaverse in particular. That’s because they have watched Zuck successfully pivot the company before: first with the move from Facebook being primarily a website that people accessed from their desktops to being primarily a mobile app; then with the acquisitions of both Instagram and WhatsApp; with the roll-out of Stories, image-heavy posts that only stay up for a day and were meant to compete with Snap; with Shops, which is Meta’s current e-commerce feature; and with various adjustments in how the News Feed algorithm works.
That’s a lot of pivots, and it helps explain why those employees are relatively sanguine. What's more, the company is operating from a position of relative financial strength: For all its woes, Meta Platforms brought in nearly $40 billion in net income in 2021, and another $7.5 billion in profits in the first quarter of 2022.
As for Zuckerberg himself, he told podcaster Tim Ferris in late March that the fact people seemed confused and uncertain about his decision to pivot the company to the metaverse was simply more evidence that it was the right thing to do. “Obviously, being in a state where something that you’re trying to do is fundamentally misunderstood or that people don’t believe in it, can be tough,” Zuckerberg said. “But after going through a bunch of these cycles, I actually feel like I’ve trained myself to see it the opposite way, which is if I’m doing something that feels too well understood for too long, then I feel like I’m just being complacent. I want to push us into the zone, which is: OK, let’s constantly be doing something that can be doubted. Because if we’re not, then what are we doing?” Never mind that such solipsistic logic could justify almost any project—apparently a well-thought-out business plan is the hobgoblin of little minds.
Change at the top
Some former employees say that the departure of a host of senior-level Meta executives, and a reshuffling of the inner circle closest to Zuckerberg, are contributing to a growing sense of unease among colleagues. Business publication Insider counted 18 top executives who departed the company in 2021 alone. These include David Fischer, the company’s former chief revenue officer; Fidji Simo, who left Meta, where she had been overseeing the Facebook app, to become CEO of Instacart; and Carolyn Everson, a top global ad sales executive, who went to Instacart to join Simo. Asha Sharma, who had been in charge of Meta’s messaging apps, also headed for the exits, as did David Marcus, who had run Meta’s nascent efforts in building payments technology, including its abortive cryptocurrency project.
The departures also included people on the technology side whose expertise could have been critical to building the metaverse. Among them was Mike “Schrep” Schroepfer, the company’s chief technology officer, who was a 13-year veteran of the company. Schrep had spent a lot of time trying to advance Meta’s artificial intelligence systems, including efforts to use A.I. to help moderate content on the company’s platform. His replacement as CTO, Andrew “Boz” Bosworth, had been in charge of Meta’s Reality Labs division, which is focused on virtual and augmented reality and now has responsibility for delivering the hardware side of Meta’s metaverse. (Reality Labs remains under Bosworth’s leadership; Vishal Shah, an Instagram veteran, is now VP of metaverse and is responsible for metaverse software and business development.)
The transition between Schrep and Boz has been rocky, one former employee familiar with the CTO’s office says. “It has not gone well,” says the former employee. He says some of this is a matter of personal demeanor and management style. Schrep was known for being low-key and introspective, with some former employees saying he was personally troubled by the company’s issues around harmful content and cared deeply about trying to solve them. Boz, these employees say, is more extroverted, more hard-charging and brash. “In terms of management style, it’s just this 180-degree difference,” the former employee says. One can get a sense of this difference from Zuckerberg too. For instance, in his podcast interview with Ferris, Zuckerberg said, “One of my colleagues, Boz, has this saying that we’re in danger of nice-ing ourselves to death.” Whatever Boz is, in other words, nice isn’t it.
The increasing prominence of Clegg, the president of global affairs, has also worried some insiders, former employees say. Clegg, who joined Facebook in 2018, has become Meta’s main spokesman on issues ranging from misinformation and harmful content to data privacy and antitrust. A recent blog post laying out Meta’s vision for the metaverse—and, crucially, stating why Meta thinks it shouldn’t be solely responsible for policing conduct in the metaverse in the same way it has been forced to moderate content on its existing platforms—went out under Clegg’s name, not Zuckerberg’s.
Meanwhile, Sandberg’s public-facing duties had seemingly dwindled. In addition, a number of Sandberg loyalists have been “l(fā)ayered,” one former Meta executive says, meaning they have had additional levels of management inserted between them and Zuckerberg’s innermost circle. (In a Facebook and Instagram post announcing her departure, Sandberg was effusive in her gratitude toward Zuckerberg, and wrote, "We still sit together...meet one-on-one every week, and the feedback is immediate and real.")
Some former Meta insiders say they worry that Clegg, a career politician, is not the right person to be serving as Zuckerberg’s de facto number two, especially given his limited experience with technology, the advertising business on which Meta depends, or running a for-profit company. Some also point out that Clegg does not have the best reputation in the U.K., where he is seen as having made a Faustian bargain when he took his Liberal Democrat party into government as the junior partner in a coalition government with the Conservative Party. Many Liberal Democrats felt Clegg betrayed the party’s ideals for his own power, and that the party was unable to effectively influence the national agenda, especially on crucial issues such as Brexit, which largely reflected Conservative priorities. Many blame Clegg for the historic election defeat the Liberal Democrats suffered in the ensuing general election.
Clegg has been advancing the argument that Meta should not be considered primarily responsible for regulating conduct in the metaverse it is building. This stance is controversial with lawmakers and online watchdogs. But one former Meta executive says he thinks the clarity of this position makes it more defensible than the position Meta has been in with its existing platforms. The company has tried, or in some cases been forced by law, to moderate content, and yet has continually fallen short of expectations. This executive faults Meta for in the past shifting between saying its platform was simply “a mirror of society,” to hiring armies of contractors to moderate content, to saying A.I. would solve Meta’s content moderation issues, to realizing A.I. wasn’t working. “There is some back-and-forth before they land where they landed,” he says of the policy of not taking full responsibility for users’ conduct. He says it would have been better to have just stuck to the line that Meta is not going to fix society’s problems by itself, which is the line he thinks Clegg is trying to draw around the metaverse.
Whichever direction this goes, how these issues are addressed will have major internal repercussions at Meta. Many of the former executives Fortune spoke to cited burnout as a major issue at the company—burnout fueled, in part, by the continual public criticism that the company has absorbed over content and conduct on its platforms.
Faith in the business
Despite the numerous challenges Meta faces, as well as its damaged reputation thanks to years of data-privacy blunders and content mishaps, many employees are still optimistic that the company will overcome its obstacles. Two exclusive surveys conducted by Blind for Fortune reveal that a substantial number of Meta employees have faith in the company’s ability to compete with other tech giants, and believe that the yet-to-be developed metaverse will one day become a lucrative business.
In one survey of 1,035 verified U.S.-based Meta professionals, conducted in mid-May, employees revealed their thoughts about the competitive challenges the social media giant faces in light of Apple’s privacy changes and the rising threat of TikTok. Seventy percent of those surveyed believe that Meta can increase revenues despite Apple’s privacy changes and Google’s yet-to-be implemented similar updates. A whopping 81% believe that Meta can comply with the different privacy laws being developed worldwide, suggesting that workers believe increased regulations won’t hamper the company.
Several former Meta executives disagree with the survey respondents, and believe that the privacy regulations will have a major impact. “When Facebook was built, none of this shit existed,” one former technology executive told Fortune, regarding how the modern-day privacy landscape has made it difficult for the company to run its business without running afoul of regulations. “I'm less sure that just given the scrutiny they have, they will have that type of runway,” the technologist added, noting that governments and regulators may be more inclined to scrutinize Meta’s development of the metaverse because the company hasn’t earned any goodwill following previous blunders.
Regarding TikTok, Meta employees were generally divided about their employer’s ability to compete with the ByteDance-owned social media giant, with 52% saying they were confident that Meta could eventually beat TikTok in short-form video content.
In our second Blind poll, this time a survey of 1,003 verified Meta employees in the U.S., workers revealed their thoughts about the company’s pivot to the metaverse. About 58% of those surveyed say they are confident that Meta will be successful in the metaverse, that they understand Meta’s strategy for the metaverse, and that they understand how Meta will drive revenue from the metaverse. These Meta workers seem to know something that concerned Wall Street investors would like to know. As a former Meta integrity team member told Fortune, “There’s some really cool stuff happening… There's an excitement about being a part of something new, where everyone isn't hating on it yet.” The employee’s comments underscore how the company’s metaverse plans have inspired workers who may have gotten tired of the deluge of negative news surrounding the company's other platforms.
But while the Meta workers believe that the company could be successful in its epic VR and AR pivot, that doesn’t mean the task will be a walk in the virtual park. Only 38% of surveyed Meta employees say that they believe their job is easier now that Facebook has rebranded as Meta.
Zuckerberg may think this kind of discomfort proves Meta is on the right track—that it is living in the future. For others, the company’s existing travails—from Apple’s privacy changes to the growing risk of antitrust and privacy regulation to its struggles to match TikTok—as well as the Hail Mary nature of its metaverse pivot, are signs of a company whose best days are receding into the past. Either way, Sandberg's departure underscores the fact that Zuckerberg and the company will be relying on a decidedly different, and in some ways unproven, team of deputies and managers to execute the metaverse reinvention.