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比爾·蓋茨:馬斯克的胡作非為害了推特

JANE THIER
2022-12-23

蓋茨認(rèn)為,馬斯克的領(lǐng)導(dǎo)或會(huì)造成嚴(yán)重負(fù)面影響。

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圖片來(lái)源:DIMITRIOS KAMBOURIS - GETTY IMAGES

自上個(gè)月接管推特(Twitter)以來(lái),埃隆·馬斯克一直以“強(qiáng)硬”面貌示人,這種管理方式也在許多領(lǐng)導(dǎo)者心中引起了共鳴。但微軟聯(lián)合創(chuàng)始人、前首席執(zhí)行官比爾·蓋茨對(duì)馬斯克的做法并不贊同。

本周,在回答有關(guān)“要想彌合根深蒂固的分歧,我們更多面臨的是工程方面的挑戰(zhàn)還是人際方面的挑戰(zhàn)”的問(wèn)題時(shí),蓋茨告訴《金融時(shí)報(bào)》(Financial Times),“推特現(xiàn)在一團(tuán)亂麻,大家不是有條有理地推進(jìn)工作,而是好像都在走一步看一步”。

一言以蔽之,蓋茨認(rèn)為,馬斯克的行為將使數(shù)字世界的兩極分化問(wèn)題進(jìn)一步惡化,或?qū)⒃斐蔀?zāi)難性后果。

問(wèn)題始于今年10月,當(dāng)時(shí)馬斯克以440億美元正式收購(gòu)了這家社交網(wǎng)站。幾乎在同一時(shí)間,推特原有的架構(gòu)和秩序開(kāi)始崩潰。廣告商因?yàn)閾?dān)心政策調(diào)整而集體出逃,記者賬號(hào)遭禁,高管團(tuán)隊(duì)宣布集體辭職,數(shù)以千計(jì)的員工或是遭到解雇或是在上班時(shí)發(fā)現(xiàn)自己所屬團(tuán)隊(duì)已全員離職。

馬斯克曾公開(kāi)表示,自己打算解禁此前被封號(hào)的用戶(hù),其中就包括美國(guó)前總統(tǒng)唐納德·特朗普(其賬號(hào)因傳播虛假信息、煽動(dòng)暴力而遭到封禁),經(jīng)網(wǎng)友投票同意,馬斯克恢復(fù)了其推特賬號(hào)。蒙特克萊爾州立大學(xué)研究發(fā)現(xiàn),在馬斯克入主推特后,該平臺(tái)上的仇恨言論數(shù)量“明顯立刻出現(xiàn)大幅飆升”。在被解雇或主動(dòng)離開(kāi)公司的員工中,就有負(fù)責(zé)監(jiān)測(cè)、刪除平臺(tái)上不良內(nèi)容的人員。

這與蓋茨理想中的情況恰恰相反。蓋茨在接受《金融時(shí)報(bào)》采訪時(shí)表示,像推特這樣具有巨大影響力的社交媒體平臺(tái),負(fù)有必要的(社會(huì))責(zé)任,“需要關(guān)注那些可能煽動(dòng)暴亂或?qū)е旅癖妼?duì)疫苗、口罩安全性產(chǎn)生巨大誤解的問(wèn)題”,這里的問(wèn)題指的是虛假信息。

從競(jìng)爭(zhēng)中學(xué)習(xí)

內(nèi)容監(jiān)管一直是社交媒體行業(yè)的老大難問(wèn)題,而且嚴(yán)重程度有增無(wú)減。Meta就因虛假信息問(wèn)題而臭名遠(yuǎn)揚(yáng),許多人更是認(rèn)為,該平臺(tái)分享的“假新聞”直接影響到了2016年大選的結(jié)果,并因此對(duì)該平臺(tái)大加批評(píng)。

在CEO行動(dòng)大會(huì)(CEO Initiative conference)的一次圓桌會(huì)談中,現(xiàn)任Meta全球事務(wù)總裁的尼克·克萊格對(duì)《財(cái)富》雜志說(shuō),為幫助解決虛假信息問(wèn)題,他在2018年幫助Meta組建了一個(gè)獨(dú)立的監(jiān)督委員會(huì),該委員會(huì)“由來(lái)自世界各地、信奉表達(dá)自由的專(zhuān)家組成,在公司之外獨(dú)立運(yùn)作”。

“歡迎加入我們,”他在提及馬斯克時(shí)補(bǔ)充道。

“運(yùn)營(yíng)社交媒體公司就會(huì)碰到這種問(wèn)題。你沒(méi)法讓所有人都滿(mǎn)意?!笨巳R格說(shuō),“當(dāng)然,在美國(guó)尤其如此,一半人會(huì)覺(jué)得你刪掉了太多內(nèi)容,另一半則覺(jué)得你刪得還不夠”。

他建議馬斯克也考慮成立一個(gè)獨(dú)立的監(jiān)督委員會(huì),不過(guò)考慮到后者上周剛解散了推特的“信任與安全委員會(huì)”(Trust and Safety Council),其建議被采納的可能性微乎其微。如果繼續(xù)執(zhí)掌推特,等待馬斯克的將是一項(xiàng)艱巨的任務(wù)。(大多數(shù)推特用戶(hù)認(rèn)為馬斯克應(yīng)該卸任推特首席執(zhí)行官一職,而馬斯克也曾表示自己會(huì)根據(jù)投票結(jié)果決定去留,但此后一直沒(méi)有就此事發(fā)表意見(jiàn))。

蓋茨一直致力于為民眾提供清晰、易懂、真實(shí)的信息。12月20日上午,蓋茨在博客上發(fā)布了今年的年終信,他在信中表示,他認(rèn)為美國(guó)兩極分化的政治格局是拖累全球健康危機(jī)(如新冠疫情、脊髓灰質(zhì)炎和瘧疾)取得進(jìn)展的首要因素。

在此背景之下,蓋茨認(rèn)為這個(gè)擁有3.29億用戶(hù)、內(nèi)容審核團(tuán)隊(duì)卻遭到掏空的社交網(wǎng)站或會(huì)引發(fā)災(zāi)難性后果也就不足為奇了。(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

自上個(gè)月接管推特(Twitter)以來(lái),埃隆·馬斯克一直以“強(qiáng)硬”面貌示人,這種管理方式也在許多領(lǐng)導(dǎo)者心中引起了共鳴。但微軟聯(lián)合創(chuàng)始人、前首席執(zhí)行官比爾·蓋茨對(duì)馬斯克的做法并不贊同。

本周,在回答有關(guān)“要想彌合根深蒂固的分歧,我們更多面臨的是工程方面的挑戰(zhàn)還是人際方面的挑戰(zhàn)”的問(wèn)題時(shí),蓋茨告訴《金融時(shí)報(bào)》(Financial Times),“推特現(xiàn)在一團(tuán)亂麻,大家不是有條有理地推進(jìn)工作,而是好像都在走一步看一步”。

一言以蔽之,蓋茨認(rèn)為,馬斯克的行為將使數(shù)字世界的兩極分化問(wèn)題進(jìn)一步惡化,或?qū)⒃斐蔀?zāi)難性后果。

問(wèn)題始于今年10月,當(dāng)時(shí)馬斯克以440億美元正式收購(gòu)了這家社交網(wǎng)站。幾乎在同一時(shí)間,推特原有的架構(gòu)和秩序開(kāi)始崩潰。廣告商因?yàn)閾?dān)心政策調(diào)整而集體出逃,記者賬號(hào)遭禁,高管團(tuán)隊(duì)宣布集體辭職,數(shù)以千計(jì)的員工或是遭到解雇或是在上班時(shí)發(fā)現(xiàn)自己所屬團(tuán)隊(duì)已全員離職。

馬斯克曾公開(kāi)表示,自己打算解禁此前被封號(hào)的用戶(hù),其中就包括美國(guó)前總統(tǒng)唐納德·特朗普(其賬號(hào)因傳播虛假信息、煽動(dòng)暴力而遭到封禁),經(jīng)網(wǎng)友投票同意,馬斯克恢復(fù)了其推特賬號(hào)。蒙特克萊爾州立大學(xué)研究發(fā)現(xiàn),在馬斯克入主推特后,該平臺(tái)上的仇恨言論數(shù)量“明顯立刻出現(xiàn)大幅飆升”。在被解雇或主動(dòng)離開(kāi)公司的員工中,就有負(fù)責(zé)監(jiān)測(cè)、刪除平臺(tái)上不良內(nèi)容的人員。

這與蓋茨理想中的情況恰恰相反。蓋茨在接受《金融時(shí)報(bào)》采訪時(shí)表示,像推特這樣具有巨大影響力的社交媒體平臺(tái),負(fù)有必要的(社會(huì))責(zé)任,“需要關(guān)注那些可能煽動(dòng)暴亂或?qū)е旅癖妼?duì)疫苗、口罩安全性產(chǎn)生巨大誤解的問(wèn)題”,這里的問(wèn)題指的是虛假信息。

從競(jìng)爭(zhēng)中學(xué)習(xí)

內(nèi)容監(jiān)管一直是社交媒體行業(yè)的老大難問(wèn)題,而且嚴(yán)重程度有增無(wú)減。Meta就因虛假信息問(wèn)題而臭名遠(yuǎn)揚(yáng),許多人更是認(rèn)為,該平臺(tái)分享的“假新聞”直接影響到了2016年大選的結(jié)果,并因此對(duì)該平臺(tái)大加批評(píng)。

在CEO行動(dòng)大會(huì)(CEO Initiative conference)的一次圓桌會(huì)談中,現(xiàn)任Meta全球事務(wù)總裁的尼克·克萊格對(duì)《財(cái)富》雜志說(shuō),為幫助解決虛假信息問(wèn)題,他在2018年幫助Meta組建了一個(gè)獨(dú)立的監(jiān)督委員會(huì),該委員會(huì)“由來(lái)自世界各地、信奉表達(dá)自由的專(zhuān)家組成,在公司之外獨(dú)立運(yùn)作”。

“歡迎加入我們,”他在提及馬斯克時(shí)補(bǔ)充道。

“運(yùn)營(yíng)社交媒體公司就會(huì)碰到這種問(wèn)題。你沒(méi)法讓所有人都滿(mǎn)意?!笨巳R格說(shuō),“當(dāng)然,在美國(guó)尤其如此,一半人會(huì)覺(jué)得你刪掉了太多內(nèi)容,另一半則覺(jué)得你刪得還不夠”。

他建議馬斯克也考慮成立一個(gè)獨(dú)立的監(jiān)督委員會(huì),不過(guò)考慮到后者上周剛解散了推特的“信任與安全委員會(huì)”(Trust and Safety Council),其建議被采納的可能性微乎其微。如果繼續(xù)執(zhí)掌推特,等待馬斯克的將是一項(xiàng)艱巨的任務(wù)。(大多數(shù)推特用戶(hù)認(rèn)為馬斯克應(yīng)該卸任推特首席執(zhí)行官一職,而馬斯克也曾表示自己會(huì)根據(jù)投票結(jié)果決定去留,但此后一直沒(méi)有就此事發(fā)表意見(jiàn))。

蓋茨一直致力于為民眾提供清晰、易懂、真實(shí)的信息。12月20日上午,蓋茨在博客上發(fā)布了今年的年終信,他在信中表示,他認(rèn)為美國(guó)兩極分化的政治格局是拖累全球健康危機(jī)(如新冠疫情、脊髓灰質(zhì)炎和瘧疾)取得進(jìn)展的首要因素。

在此背景之下,蓋茨認(rèn)為這個(gè)擁有3.29億用戶(hù)、內(nèi)容審核團(tuán)隊(duì)卻遭到掏空的社交網(wǎng)站或會(huì)引發(fā)災(zāi)難性后果也就不足為奇了。(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

Some leaders have been empathizing with Elon Musk’s “hardcore” tactics since he took over Twitter last month. But Bill Gates, cofounder and former CEO of Microsoft, doesn’t count himself among them.

“The Twitter situation is stirring things up,” he told the Financial Times this week in response to a question about whether mending staunch divides would be more of an engineering challenge or an interpersonal challenge. “That, instead of an objective set of measures done by a broad group of people, you’re sort of seeing seat-of-the-pants type activity.”

In a nutshell, Gates thinks Musk’s approach is causing digital polarization to reach a fever pitch—which could be catastrophic.

The trouble began in October, when Musk officially bought the social networking site for $44 billion. Almost immediately, structure and order at Twitter began cratering. Advertisers fled en masse over concerns about his inconsistency, journalists were banned, the entire senior leadership team called it quits, and thousands of employees were laid off—or came to work to discover their entire team had left.

Musk has openly considered replatforming banned users, including former President Donald Trump, whose account has been reinstated after being banned for spreading misinformation and inciting violence. Research from Montclair State University found an “immediate, visible, and measurable spike” in hate speech on the platform after Musk’s takeover. Some of the people who were let go or left the company of their own accord were responsible for monitoring and removing abusive content on the platform.

It’s all the opposite of what Gates thinks the world needs. Social media platforms with gigantic reach, like Twitter, bear requisite responsibility, Gates told FT. They “need to focus on the things that incite riots or lead to huge misconceptions about the safety of vaccines or masks,” he said, referring to misinformation.

Learning from the competition

Content regulation has been a growing issue across social media; Meta has notoriously had issues with misinformation, particularly when many denounced the platform for sharing “fake news” that they believed influenced the 2016 election.

In 2018, Nick Clegg, Meta’s now president of global affairs, helped the company assemble an independent oversight board “populated by experts from around the world who, independent of the company, generally have a kind of belief in free expression,” to help combat misinformation, he told Fortune during a panel at the CEO Initiative conference.

“Welcome to the club,” he added of Musk.

“That’s what happens when you run up social media companies. You can’t keep everybody happy. And certainly in the United States—half the country thinks that you’re taking too much content down, the other half thinks you should take down more,” Clegg said.

He suggested that Musk also consider implementing an independent oversight board, although that’s unlikely given that Musk dismantled Twitter’s Trust and Safety Council last week. Musk certainly has his work cut out for him—if he remains at the helm. (The majority of Twitter users think he should step down as CEO, and he vowed he’d do as they said but hasn’t spoken on the matter since.)

Clear, accessible, factual information is a longtime passion for Gates. In his annual year-end letter, which he published on his blog Tuesday morning, he counted America’s polarized political landscape as a prime factor in reversing progress on global health crises like COVID-19, polio, and malaria.

It’s no wonder a social networking site with 329 million users and a gutted content moderation team strikes Gates as a disaster waiting to happen.

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